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Identifying platform opportunities

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Identifying platform opportunities

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Identifying platform opportunities

  1. 1. 78 Innovation in High Spend Markets... Source: U.S. Bureau of Labor Statistics. Image: Airbnb, Uber, Instacart. Transportation = $9K 18% of total spend Average Annual USA Household Spending... Housing = $17K 33% of total spend Food = $7K 14% of total spend $4K on food consumed in home... 8% of spend 32 min
  2. 2. 79 ...Innovation in High Engagement Markets... Source: Department of Transportation, Federal Highway Administration, 2/15. US Grocery Shopping Trends, 2012. Booz & Company Analysis. “Grocery Shopping: Who, Where and When,” The Time Use Institute, 2008. Time spent grocery shopping excludes time spent getting to and from store. Image: Airbnb, Uber, Instacart. Drives ~37 Miles per Day Average USA Individual... Needs Shelter Every Day Visits Grocery Store 2x / Week... 41 minutes each trip 32 min
  3. 3. 80 ...Innovation in Weak User Experience Markets Images: iMore, Uber, Instacart.

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