Почему поиск в Play лучше, чем в App Store.

1. App Store seo:
comparing
google play store
with
Apple App Store
By searchman.com
march 18, 2013
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 1
Vs

2. Recap: search is the biggest driver of app discovery
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 2

3. Google play: More apps per Search results page
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 3
1 app per page
7-8 apps per page
iphone
Google play

4. Google play: Easier to access Deeper search results
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 4
25 flicks to access app #25
1 flick to access App #25
iphone
Google play
Flick
Flick

5. Google play accessibility: more results for less effort
5

6. Google play: returning many more search results
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 6
Query
iPhone
Google Play
restaurants
8,853 apps
17,321 apps
hotels
6,751
13,888
fashion
4,372
11,515
poker
2,254
6,155
camera
11,263
19,897
shopping
7,956
14,003
news
14,612
20,018
US store search results for March 17, 2013
n Google Might be using synonyms to expand queries and recall

7. Google Play: spell checker might be working better
n Example: 100x more results when you misspell “calendar”
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 7iphone
Google play

8. Spell checker: Number of search results returned
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 8
Misspelled Query
iPhone
Google Play
resteraunt
1 app
10,523 apps
hotwls
0
15,630
fasion
4,537
11,127
pocker
2,648
16,890
camara
862
20,574
shoping
8,231
14,411
newz
9
19,316
US store search results for March 17, 2013

9. Google Play: less competition than ios app store?
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 9
0
500
1K
1.5K
2K
2.5K
3K
#apps
New apps / day
App updates/day
*US store daily average for the period Feb 18 to March 10, 2013
n Similar # of new apps launched per day
n Far fewer developers updating their apps…it’s less competitive

10. But What about Google Play Monetization?
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 10
n Apple has credit card info. Google has tried carrier billing
n In japan, Carrier billing accelerated Monetization

11. SEO for Google Play vs. Apple App store
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 11
Elements
iOS App Store
Google Play
Keyword
Relevancy
to Search
Engine
Algorithm
App Name Keywords
High
(Apple suggests <35 length)
High
Tags
(Secret iTunes Keywords)
High
(100 characters,
including commas)
Not needed
Description Keywords
Unclear
Yes
Keywords in in-store reviews
& 3rd party app review sites
Black Box
Quantitative
factors that
may affect
search
rankings
Downloads (total, velocity)
Black box
Ratings (ave, total, velocity)
Revenue (total, velocity)
Social Signal (FB, TW, G+)
n No Review Process for google play – can update keywords often
n No need for tags or “secret” itunes keywords in Google Play
n Descriptions count and are important in Google Play

12. Summary: google play store seo is a good investment
1. User sees more results per page
2. easier for users to access lower ranked results
3. synonyms & spelling correction à more apps get found
4. Fewer developers updating apps- it’s less competitive
5. carrier billing may improve google play monetization
6. Search engine optimization for google play is easier
A. No approvals needed – update keywords as often as needed
B. No tags (i.e. secret itunes keywords) are needed
C. Descriptions count
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 12

13. How searchman can help you grow in google play?
1. Track your performance in google play daily
A. Visibility score – see how discoverable you are
B. Search rank tracking
C. Competitor tracking
2. Improve your keywords regularly
A. Research and store keywords in “notepad”
B. Borrow keywords from competing apps
C. Automatically Get re-prioritized keywords in < 30 seconds
3. Update “meta-data” often. Seo is not a “fire and forget” weapon
4. Rinse. Repeat.
Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 13

14. Thanks for your time
more in-depth guides at
searchman.com/how-it-works/
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