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www.capillarytech.com
Customer Loyalty
& Consumer
Engagement Trends
www.capillarytech.com
Source: Statistica
billion
$5.5
billion
$24
2 0 2 8
2 0 2 2
The global consumer
loyalty management
market size
www.capillarytech.com
Top 5 Customer
Loyalty Trends that
will set the stage in
2 0 2 3
www.capillarytech.com
McKinsey’s recent survey predicts
that consumers are expected to
have at least three or more digital
wallets in the coming years.
Have a Digital
Wallet Strategy
Trend 1
www.capillarytech.com
Real and virtual worlds are blending to
create more opportunities, gamification
will play a key role in a brand’s strategy
to engage better with customers.
Acing
Gamification
Trend 2
www.capillarytech.com
Intelligent Brick &
Mortar Stores
Trend 3
2023 will witness brick-and
mortar stores adopting intelligent
functionality catering to the
emerging omnichannel customers.
Trend 4
www.capillarytech.com
Evolving
Consumer
Consumer expectations are
evolving rapidly and brands
need to evolve to stay ahead
of competition and succeed.
www.capillarytech.com
Data Privacy
& Security
Trend 5
Data privacy and Security is more
important than every before. Brands
need to find the right balance between
data privacy and personalisation.
www.capillarytech.com
Read the blog to know
more about these
customer loyalty trends
2 0 2 3

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