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lunch and learn presentation

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lunch and learn presentation

  1. 1. BUILDING YOUR PERSONAL BRAND L U N C H & L E A R N
  2. 2. AGENDA What is Branding? Why Should You Build Your Personal Brand? Building Your LinkedIn Questions/ Comments
  3. 3. WHAT IS BRANDING?
  4. 4. “Your brand is what people say about you when you’re not in the room”--- Jeff Bezos, founder of Amazon
  5. 5. WHAT COMES TO MIND WHEN YOU THINK OF… Steve Jobs Oprah Winfrey Mark Zuckerberg POLL
  6. 6. WHAT IS PERSONAL BRANDING? •Who you are •What you do •What makes you different; or how you create value for others
  7. 7. HOW DO YOU USE IT?
  8. 8. EXERCISE 1Choose A Partner That Is Outside Of Your Department
  9. 9. Each person has 30 seconds to tell their partner their elevator pitch PART 1
  10. 10. Write down three adjectives that would describe your partner based on their elevator speech PART 1I
  11. 11. WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?
  12. 12. #1. IT ESTABLISHES YOUR EXPERTISE
  13. 13. FOR EXAMPLE… You are a marketing major with two great internships under your belt, you can blog about what you learned through your internships. If you were the treasurer of a club on campus, you can share your experience with budgeting and fund allocation.
  14. 14. #2. IT SHOWS YOUR PASSIONWHAT ARE YOU PASSIONATE ABOUT?
  15. 15. #3. CREATES RECRUITER FRIENDLY SOCIAL MEDIA
  16. 16. #4. IT GIVES YOU GREAT CONTENT FOR LINKEDIN AND YOUR RESUME
  17. 17. #5. IT PUTS YOU AHEAD OF THE CURVE
  18. 18. BUILDING YOUR LINKEDIN
  19. 19. 1. YOUR PICTURESome Tips: • Choose a photo that looks like you • Make sure your face takes up at least 60% of the frame • Choose the right expression • Wear what you’d wear to work • Choose a background that isn’t dictating
  20. 20. TOP 7 LINKEDIN PROFILE PICTURES YOU SHOULD NEVER USE…
  21. 21. 1) Succinctly showcase your specialty, value proposition, or your “so what?” 2) Speak directly to the audience you want to entice 3) Be specific 4) Worm in the important key words 5) Be creative EXAMPLES: “Writer, editor, illustrator.” “Experienced Internet Retail, Advertising and Marketing Senior Executive” 2. YOUR HEADLINE
  22. 22. There are several ways to write a good Summary: It could be a copy/paste of your resume’s summary section It could read more like your bio You could take a core competencies approach Or you could get quite creative and pair an interesting story 3. YOUR SUMMARY
  23. 23. You add where you have worked, for how long, and in what roles and functions. Include your current position and at least two other positions. There are two basic ways to handle this section: • Adapt it from your resume • You can simply add the name of employer, your position, dates, and keep the rest blank 4. YOUR EXPERIENCE
  24. 24. Include keywords everywhere, especially in the Summary and Experience sections, for search engine optimization (SEO) purposes. When recruiters use LinkedIn, they use certain industry specific key words. These are the terms that will help you show up in their search results within LinkedIn. 5.KEYWORDS AND SEO
  25. 25. • Recommendations can be from anyone: bosses, colleagues, mentors and mentees, happy clients, or anyone who has collaborated with you and benefited from your skills or advice. • Ensure that the sum total of your recommendations covers all your skills and experiences, and that the content in them backs up what you wrote about yourself. 6. RECOMMENDATIONS
  26. 26. 7. GROUPS AND ASSOCIATIONS Groups are a way to build relationships and network with people who are doing similar work or have similar interests as you
  27. 27. 8. A “FULLY COMPLETED PROFILE” Here is LinkedIn’s definition of a 100% Completed Profile: - Your industry and location - An up-to-date current position (with a description) - Two past positions - Your education - Your skills (minimum of 3) - A profile photo - At least 50 connections
  28. 28. CAN YOU GUESS THE LINKEDIN PROFILE?
  29. 29. Undergraduate senior accounting student at NC State with a concentration in information systems. I am looking to combine my technical skills with accounting knowledge to get a job in the rapidly growing information systems field. Graduating in December 2016 looking for immediate work in my field before sitting for my CPA exam and possibly getting my master’s degree in accounting. A couple facts about myself: - I am passionate about technology. I want to work for a company that embraces the transfer into the digital age rather than one who simply deals with it. - I am flexible. I've done everything from flipping burgers and changing oil to online advertising and tax work. I am too young to have a set career path. I am an accounting major but I am interested in how I can help your company and where that will take my professional career. WHO’S SUMMARY?
  30. 30. WHO’S EXPERIENCE?Camp Counselor YMCA Camp Thunderbird July 2013- Present (3 years 1 month) Demonstrated leadership skills by assisting Junior counselors with questions and/or concerns Supervised and managed all of the day to day daily camp activities Enforced the safety rules of the camp and keeping all of the campers secure Created daily recreational plans for the children Communicated with parents about campers experience Responsible for maintaining a clean and organized cabin
  31. 31. WHO’S SUMMARY?I am a Sophomore at the University of North Carolina at Chapel Hill pursuing a major in Business with a concentration in consulting and considering a minor in German Language. On campus I am involved with the Carolina Women in Business Club as well as UNC Dance Marathon, a volunteer organization that raised over 500,000 dollars for children, and their families, of the UNC Children’s Hospital. I am also a member of both the Honors College and the Assured Admission program in the Kenan- Flagler Business School. Which has allowed me the opportunity to attend many interesting seminars from the former and guaranteed admission into the Kenan-Flagler Business School from the latter. This past summer I traveled to Italy to study at the Lorenzo de Medici Institute in Florence, after which I worked for a Non-Profit organization called Camp Pals which works with people with down syndrome, and lastly I took part in a short internship under the Director of Operations at Childress Klein in Charlotte.
  32. 32. WHO’S HEADLINE? Experienced Business Intelligence/ Data Analyst | Seeking Intern/Co-op starting Summer 2016 | Teaching Assistant at UNCC
  33. 33. TIME TO BUILD YOUR BRAND

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