April Guy Driver

Greater Atlanta Area United States

Digital Communications Leader

Advertising / Marketing / PR

I've deep experience in creating CRM and email strategies and served as an internal email marketing resource for internal business units: sales teams (both call centers and face-to-face sales teams), crisis management teams, internal verticals (at The Home Depot, UPS, VZW) and most recently recruitment campaigns for potential sales personnel. This meant creating and overseeing the strategy for the touchpoints (direct mail, calls, email, mobile), the content creation, the reporting & analytics and the optimization of the program. Highlights ● Experience in creating and managing both automated drip and lead nurture programs using both SaaS and ASP platforms. ● Advocate in email best practi...