Aprimo Marketing Productivity Helps Marketers Simplify Collaboration
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Learn more about Aprimo Marketing Productivity. Recorded webinar available here: http://bit.ly/2zP1cgX
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Aprimo Marketing Productivity Helps Marketers Simplify Collaboration
- 1. aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. Aprimo Marketing Productivity Anjali Yakkundi, Product Marketing Director October 24, 2017
- 2. 2 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.2 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. Marketers are expected to more with less Today’s marketer must keep up with rising customer expectations.
- 3. 33 Content Resource Capacity ChannelComplexity Marketers must do more, with less Customer touchpoints The Marketing Operational Gap
- 4. 44 Resource Capacity The Marketing Operations Gap Orchestration Teams Work Compliance Content ChannelComplexity Customer touchpoints
- 5. 5 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.5 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. Old methods don’t cut it anymore Rogue Offices Inconsistent branding Outdated content Endless meetings and emails Ad hoc work No control in the process Limited visibility Limited global view
- 6. 66 Corporate Situation Analysis Corporate Objectives Marketing Objectives Marketing Budget Marketing Strategies & Tactics Marketing Offers Marketing Campaigns Marketing Reporting Firm move from typical marketing planning …
- 8. 8 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.8 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. Aprimo Marketing Productivity helps marketers simplify collaboration with intelligent marketing work management.
- 9. 99 Marketing work is managed via email, phone, and meetings Work requests Ability to manage tasks and request work via intake forms The Marketing Work Management Journey Manage and maintain budgets, work, and assets in a single hub. Ad hoc work Smart Operations Hub Add structureand manage collaboration for marketing work Collaboration
- 10. 1010 Agile workboards Work requests Task management, omnichannel marketing activities,and brief requests. Aprimo can scale up as your needs increase Aprimo Plan and Spend, Marketing Productivity, and DAM Ad hoc work Smart Operations Hub Marketing workflows and scheduling, brand and regulatory compliance, and resource planning Collaboration
- 11. 1111 APRIMO MP: Overview A scalable, enterprise-class marketing work management solution proven across the globe by Fortune 500 firms. Key Capabilities 1. Manage agile marketing activity 2. Marketing collaboration 3. Resource planning 4. Marketing analytics 5. Content library
- 12. 1212 1. Manage agile marketing activity Prioritization Omnichannel view Single source of truth for marketing activities Work requests Compliance APRIMO MP: Key capabilities
- 13. 1313 2. Marketing collaboration Creative ideation Task prioritization Marketing calendars Content mark-up Reviews and annotations APRIMO MP: Key capabilities
- 14. 1414 3. Resource planning Resource allocation Agency management Resource prioritization Resource schedule management APRIMO MP: Key capabilities
- 15. 1515 4. Marketing analytics Operational analytics Marketing activity analytics Performance analytics APRIMO MP: Key capabilities
- 16. 1616 5. Content library Single source of truth Brand management Content enrichment Content expiration APRIMO MP: Key capabilities
- 17. 1717 Aprimo’s Work Paradigm Ideation Distribution Assets Plans & Budgets Activities Projects MLRs, Validated Workflows, FDS, & Tasks ID#, Versions, Product Information. Reference links, Rights Management Data Analytics, Compliance & Audit Trail Marketing Orchestration System
- 18. 1818 Smarter Operations With Aprimo Marketing Productivity• Agencies • Internal marketing teams • Capacity management • Scheduling for capacity and PTO • Regulations • Branding guidelines • Consistent experiences • GDPR and privacy concerns • Ideation • Work requests • Collaboration • Workflows • Annotate and review • Scheduling Teams Work Compliance Orchestration
- 19. 1919 The advantages of Aprimo Marketing Productivity : • Proven scalability across global organizations • Manage agile and structured processes in a single place • Manage resources in a single place • A single omnichannel view into all marketing activities • Best-of-breed DAM and marketing budgeting capabilities • Intelligent workflows eliminate manual processes • Increased time-to-market with more effectiveresource management and scheduling • Open architecture& APIs to integrate into your existing ecosystem • Unlimited scaling – users, assets, storage, performance • Expert consulting, services,and support backed by Aprimo
- 21. 21 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.21 aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. 1. Seamlessly integrated in the cloud. 2. Streamlineduser experiences. 3. Manage all marketing activity in a singleplace, including assets, calendars, activities,& performance. 4. Support campaign- and content- centric workflows. 5. Approvals and annotations within the DAM interface. Getting Started With Aprimo Marketing Productivity and Digital Asset Management
- 22. aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary.aprimo.com © Copyright 2017.All rights reserved.Confidential.Proprietary. Thank you.