• Modern Marketing is a holistic, adaptive
methodology that connects brands with real
customers and drives business results by blending
strategy, creative, technology, and analysis.
• Elevates customers brand experiences at every
• Builds personalized connections with individuals.
• Integrates omni-channel strategy and tactics
• Adapts to the evolution of the marketing
• Maximizes efficiencies through technology and
• Combines inbound education with outbound
• Measures and analyzes performance.
• Leverage iterative execution and optimization.
8. WHY INTERNET MARKETING?
50 million users over the past 4 years
Internet users :
India- 65 Million
Facebook users-More than 750 million
Twitters- nearly 200 million users
People are searching, so direct them.
• Write content for people, not search engines.
• Be objective and honest.
• Appeal to mobile users and casual browsers.
• Attract links.
SMO is the set of methods for generating publicity through social media,
online communities and community websites.
21. PAY PER CLICK
PPC is an Internet advertising model used
on search engines , advertising networks ,
and content sites, such as blogs , search
engines in which advertisers pay their host
only when their ad is clicked.
Models for determining cost per click:
1. Flat-rate PPC
2. Bid-based PPC
Direct marketing is a form of advertising which allows businesses and nonprofit
organizations to communicate directly to customers through a variety of media
including cell phone text messaging, email, websites, online adverts, database marketing,
fliers, catalog distribution, promotional letters and targeted television, newspaper and
magazine advertisements as well as outdoor advertising. Among practitioners, it is also
known as direct response.
25. FORMS OF DIRECT MARKETING
• Direct Mail
• Post cards
• Targeted online display ads
• Phone calls
• Text messages
47. • Network marketing is a type of business opportunity that is very
popular with people looking for part-time, flexible businesses. Some
of the best-known companies in America, including Avon, Mary Kay
Cosmetics and Tupperware, fall under the network marketing
• Network marketing programs feature a low upfront investment--
usually only a few hundred dollars for the purchase of a product
sample kit--and the opportunity to sell a product line directly to
friend, family and other personal contacts. Most network marketing
programs also ask participants to recruit other sales representatives.
The recruits constitute a rep's "downline," and their sales generate
income for those above them in the program.
49. Myth 1: Network Marketing is an illegal pyramid.
Truth: In the illegal pyramid test, the shape of an organization
does not determine legality. If it did, most businesses and
organizations, including the government would be illegal because
all have a pyramid structure.
50. Myth 2: Only the guy at the top makes money.
Truth: This argument more accurately describes a “job.” How often
does a minimum wage worker become the CEO?
51. Myth 3: Network marketing uses people.
Truth: Many people who complain about network marketing say
they don't like the idea of "using" their friends and family to make
money. However, network marketing doesn't reward people for
using others. Success in network marketing comes from helping
others reach their goals.
52. Myth 4: Eventually the program will get saturated.
Truth: Saturation is impossible because there isn't a finite number
of people. Everyday new people are born or turn 18, thereby
adding new potential network marketers to the pool of prospects.
53. Myth 5: Network marketing doesn’t work.
Truth: According to the Direct Selling Association, in 2015
the direct sales industry, of which network marketing is a part of,
grossed $36.12 billion in retail sales in the United States. Further,
over 20 million people in the U.S. are involved in direct
sales. These numbers indicate that network marketing can work.
54. Myth 6: No one really gets rich in network marketing.
Truth: It's true that not everyone succeeds in network
marketing. The 2-10% of network marketers earning big money are
the same 2-10% who work consistently on their businesses. But
getting rich shouldn't be how network marketing is judged.
55. Myth 7: Network marketing is a cult.
Truth: There are a few fanatical network marketers, but fanatics
exist everywhere. Network marketing companies don’t require
fanaticism, and in fact, most work hard to keep its representatives
grounded in facts and figures.
56. THE PROS OF NETWORK
• 1. It is a way to share a product or service that people
are truly passionate about.
2. It can be an easy way to start a business opportunity.
• 3. It provides people with more time at home.
57. THE PROS OF NETWORK
• 4. There is a chance to leverage your income through
• 5. The wheel doesn’t have to be re-invented to make money.
• 6. Mentorship is often a key component of the network
58. THE CONS OF NETWORK
• 1. Most people don’t get rich through network marketing.
• 2. Most network marketing sales are face-to-face.
• 3. It takes time to grow.
• 4. There is a lot of rejection involved.
• 5. There are many network marketing scams.
• 6. Sponsors aren’t always good mentors.
59. MULTI LEVEL MARKETING
Multi-level marketing (MLM) also called pyramid
selling, network marketing, and referral marketing, is a
controversial marketing strategy for the sale of products and/or
60. MLM salespeople are, therefore, expected to sell products
directly to end-user retail consumers by means of relationship
referrals and word of mouth marketing.
• The degree of satisfaction provided by the goods or
services of a company as measured by the number
of repeat customers.
• “person's feeling of pleasure or disappointment
which resulted from comparing a product's
perceived performance or outcome against his/
63. TYPES OF
• Internal Customer : are people,
departments, units and groups
within an organization served by
what we do.
• External Customer : are end
users of the organization's
product or services depositors,
borrowers, investors, etc.
64. WHY CUSTOMER
• Customer is the boss of the market.
• Customer dictates market trends and direction.
• The organization is dependent on the customer.
• Customer satisfaction means loyalty towards the
• The satisfied customers will help in bringing the new
customers by the “word of mouth”.
• It is cheaper to retain customers than acquire new ones
68. Level One: Meet Customer Expectations
• The minimum requirement to simply stay in business—to survive—
is to meet the expectations of your customers.
• At this level, your customers have no complaints. They are satisfied
for the moment, but at this point, customer loyalty doesn’t exist.
69. Level Two: Exceed Customer Expectations
• You must go beyond what they expect.
• Fast, friendly, and good customer service, followed up by a phone
call to ensure customer satisfaction, might put you into this
• The second level of customer satisfaction moves you beyond mere
survival. LOYALITY IS THERE.
• It can also increase your profitability.
70. Level Three : Delight Your Customer
• Basic needs have been met or exceeded & have been touched
emotionally-highly profitable business.
• To delight your customer is to show that you care about them.
• The greater your success in delighting your customers and
providing good customer service, the greater success you will
enjoy in your business.
71. Level Four: Amaze Your Customer
• It requires you to not only to meet and exceed your customer’s
expectations but delight and amaze them.
• When you are able to amaze your customers regularly, you will be in a
position to dominate the marketplace.
• You will achieve remarkable rates of revenue growth and profitability.
72. CUSTOMER SATISFACTION PROCESS
• Step 1: Understanding customer expectations
• Step 2: Promises to customers
• Step 3: Execution
• Step 4: Ongoing dialog with a customer
• Step 5: Customer satisfaction surveys
73. HOW TO ENSURE CUSTOMER
• Customer feedback
• Comparison with alternatives
• Employee feedback
• Toll free numbers
74. WHY CUSTOMER SATISFACTION IS
• IT INCREASES CUSTOMER LIFETIME VALUE
• IT REDUCES NEGATIVE WORD OF MOUTH
• IT’S CHEAPER TO RETAIN CUSTOMERS THAN ACQUIRE
75. CUSTOMER FEEDBACK
• Customer feedback must be continually done and monitored.
It enables an organization to:
• Discover customer’s dissatisfaction
• Discover relative priorities of quality
• Identify customer need
• Determine opportunities for improvement