modern marketing and networking and customer relationship management.

A
Submitted By :
Aquib Ali
Farhan Mukhtar
Osama Khan
Shelly Jain
Zufisha Ahmed
DEFINITION
• Modern Marketing is a holistic, adaptive
methodology that connects brands with real
customers and drives business results by blending
strategy, creative, technology, and analysis.
• Elevates customers brand experiences at every
touch point.
• Builds personalized connections with individuals.
• Integrates omni-channel strategy and tactics
• Adapts to the evolution of the marketing
landscape.
• Maximizes efficiencies through technology and
automation.
• Combines inbound education with outbound
promotion.
• Measures and analyzes performance.
• Leverage iterative execution and optimization.
And Researcher…..
MODERN MARKETING IN ESSENCE
MODERN MARKETING METHODS
1) Internet marketing
2) Social media marketing
3) Direct marketing
4) Network marketing
The Unlimited Potential
INTERNET MARKETING
WHY INTERNET MARKETING?
50 million users over the past 4 years
Internet users :
Worldwide-2,095,006,005
India- 65 Million
Facebook users-More than 750 million
users
Twitters- nearly 200 million users
People are searching, so direct them.
Benefits
METHODS OF INTERNET
MARKETING
METHODS OF INTERNET
MARKETING
3 KEYS OF INTERNET MARKETING
SEO
PPCSMO
 modern marketing and networking and customer relationship management.
SEO stands for “search engine optimization.” It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural” search results on search engines.
SEO
HOW TO PERFORM SEO
Simple Steps
Brainstorm key words and phrases
GOOGLE AD WORDS
Compare keywords with Google Ad Words
SEARCH ENGINE OPTIMIZATION
WRITE ACCURATE DESCRIPTION
TIPS
• Write content for people, not search engines.
• Be objective and honest.
• Appeal to mobile users and casual browsers.
• Attract links.
SMO
SMO is the set of methods for generating publicity through social media,
online communities and community websites.
PAY PER CLICK
PPC is an Internet advertising model used
on search engines , advertising networks ,
and content sites, such as blogs , search
engines in which advertisers pay their host
only when their ad is clicked.
Models for determining cost per click:
1. Flat-rate PPC
2. Bid-based PPC
 modern marketing and networking and customer relationship management.
DEFINITION
Direct marketing is a form of advertising which allows businesses and nonprofit
organizations to communicate directly to customers through a variety of media
including cell phone text messaging, email, websites, online adverts, database marketing,
fliers, catalog distribution, promotional letters and targeted television, newspaper and
magazine advertisements as well as outdoor advertising. Among practitioners, it is also
known as direct response.
 modern marketing and networking and customer relationship management.
FORMS OF DIRECT MARKETING
• Direct Mail
• Catalogs
• Newsletters
• Post cards
• Targeted online display ads
• Phone calls
• Text messages
TOP 50
DIRECT
MAILER
COMPANIES
Catalogue
Direct Mail
Mobile Marketing
Web Marketing
 modern marketing and networking and customer relationship management.
SOCIAL MEDIA IS…
“ …an umbrella term
that defines the
various activities that
integrate technology,
Social interaction, and
the construction of
words and pictures. “
 modern marketing and networking and customer relationship management.
In essence, it’s communication.
It’s what we as human do.
And we’ve done it since the beginning
of man.
SOCIAL MEDIA – EVOLUTION OR
REVOLUTION
POWER = WORD OF MOUTH
HOW SOCIAL MEDIA WORKS ?
EVERY HOUR IS A SOCIAL HOUR
GLIMPSE OF SOCIAL MEDIA
REACH
NETWORK MARKETING
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
 modern marketing and networking and customer relationship management.
• Network marketing is a type of business opportunity that is very
popular with people looking for part-time, flexible businesses. Some
of the best-known companies in America, including Avon, Mary Kay
Cosmetics and Tupperware, fall under the network marketing
umbrella.
• Network marketing programs feature a low upfront investment--
usually only a few hundred dollars for the purchase of a product
sample kit--and the opportunity to sell a product line directly to
friend, family and other personal contacts. Most network marketing
programs also ask participants to recruit other sales representatives.
The recruits constitute a rep's "downline," and their sales generate
income for those above them in the program.
7 NETWORK MARKETING MYTHS
Myth 1: Network Marketing is an illegal pyramid.
Truth: In the illegal pyramid test, the shape of an organization
does not determine legality. If it did, most businesses and
organizations, including the government would be illegal because
all have a pyramid structure.
Myth 2: Only the guy at the top makes money.
Truth: This argument more accurately describes a “job.” How often
does a minimum wage worker become the CEO?
Myth 3: Network marketing uses people.
Truth: Many people who complain about network marketing say
they don't like the idea of "using" their friends and family to make
money. However, network marketing doesn't reward people for
using others. Success in network marketing comes from helping
others reach their goals.
Myth 4: Eventually the program will get saturated.
Truth: Saturation is impossible because there isn't a finite number
of people. Everyday new people are born or turn 18, thereby
adding new potential network marketers to the pool of prospects.
Myth 5: Network marketing doesn’t work.
Truth: According to the Direct Selling Association, in 2015
the direct sales industry, of which network marketing is a part of,
grossed $36.12 billion in retail sales in the United States. Further,
over 20 million people in the U.S. are involved in direct
sales. These numbers indicate that network marketing can work.
Myth 6: No one really gets rich in network marketing.
Truth: It's true that not everyone succeeds in network
marketing. The 2-10% of network marketers earning big money are
the same 2-10% who work consistently on their businesses. But
getting rich shouldn't be how network marketing is judged.
Myth 7: Network marketing is a cult.
Truth: There are a few fanatical network marketers, but fanatics
exist everywhere. Network marketing companies don’t require
fanaticism, and in fact, most work hard to keep its representatives
grounded in facts and figures.
THE PROS OF NETWORK
MARKETING
• 1. It is a way to share a product or service that people
are truly passionate about.
2. It can be an easy way to start a business opportunity.
• 3. It provides people with more time at home.
THE PROS OF NETWORK
MARKETING
• 4. There is a chance to leverage your income through
network marketing.
• 5. The wheel doesn’t have to be re-invented to make money.
• 6. Mentorship is often a key component of the network
marketing experience.
THE CONS OF NETWORK
MARKETING
• 1. Most people don’t get rich through network marketing.
• 2. Most network marketing sales are face-to-face.
• 3. It takes time to grow.
• 4. There is a lot of rejection involved.
• 5. There are many network marketing scams.
• 6. Sponsors aren’t always good mentors.
MULTI LEVEL MARKETING
Multi-level marketing (MLM) also called pyramid
selling, network marketing, and referral marketing, is a
controversial marketing strategy for the sale of products and/or
services.
MLM salespeople are, therefore, expected to sell products
directly to end-user retail consumers by means of relationship
referrals and word of mouth marketing.
CUSTOMERSATISFACTION
MEANING
• The degree of satisfaction provided by the goods or
services of a company as measured by the number
of repeat customers.
• “person's feeling of pleasure or disappointment
which resulted from comparing a product's
perceived performance or outcome against his/
her expectations”
PHILIP KOTLER
TYPES OF
CUSTOMERS
• Internal Customer : are people,
departments, units and groups
within an organization served by
what we do.
• External Customer : are end
users of the organization's
product or services depositors,
borrowers, investors, etc.
WHY CUSTOMER
SATISFACTION IS
IMPORTANT?
• Customer is the boss of the market.
• Customer dictates market trends and direction.
• The organization is dependent on the customer.
• Customer satisfaction means loyalty towards the
organization.
• The satisfied customers will help in bringing the new
customers by the “word of mouth”.
• It is cheaper to retain customers than acquire new ones
 modern marketing and networking and customer relationship management.
CUSTOMER SATISFACTION
FOR BANKING -
LEVELS OF CUSTOMER
SATISFACTION
Level One: Meet Customer Expectations
• The minimum requirement to simply stay in business—to survive—
is to meet the expectations of your customers.
• At this level, your customers have no complaints. They are satisfied
for the moment, but at this point, customer loyalty doesn’t exist.
Level Two: Exceed Customer Expectations
• You must go beyond what they expect.
• Fast, friendly, and good customer service, followed up by a phone
call to ensure customer satisfaction, might put you into this
category.
• The second level of customer satisfaction moves you beyond mere
survival. LOYALITY IS THERE.
• It can also increase your profitability.
Level Three : Delight Your Customer
• Basic needs have been met or exceeded & have been touched
emotionally-highly profitable business.
• To delight your customer is to show that you care about them.
• The greater your success in delighting your customers and
providing good customer service, the greater success you will
enjoy in your business.
Level Four: Amaze Your Customer
• It requires you to not only to meet and exceed your customer’s
expectations but delight and amaze them.
• When you are able to amaze your customers regularly, you will be in a
position to dominate the marketplace.
• You will achieve remarkable rates of revenue growth and profitability.
CUSTOMER SATISFACTION PROCESS
• Step 1: Understanding customer expectations
• Step 2: Promises to customers
• Step 3: Execution
• Step 4: Ongoing dialog with a customer
• Step 5: Customer satisfaction surveys
HOW TO ENSURE CUSTOMER
SATISFACTION
• Surveys
• Customer feedback
• Comparison with alternatives
• Employee feedback
• Internet/blogs
• Toll free numbers
WHY CUSTOMER SATISFACTION IS
IMPORTANT
• IT INCREASES CUSTOMER LIFETIME VALUE
• IT REDUCES NEGATIVE WORD OF MOUTH
• IT’S CHEAPER TO RETAIN CUSTOMERS THAN ACQUIRE
NEW ONES
CUSTOMER FEEDBACK
• Customer feedback must be continually done and monitored.
It enables an organization to:
• Discover customer’s dissatisfaction
• Discover relative priorities of quality
• Identify customer need
• Determine opportunities for improvement
1 de 75

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modern marketing and networking and customer relationship management.

  • 1. Submitted By : Aquib Ali Farhan Mukhtar Osama Khan Shelly Jain Zufisha Ahmed
  • 2. DEFINITION • Modern Marketing is a holistic, adaptive methodology that connects brands with real customers and drives business results by blending strategy, creative, technology, and analysis. • Elevates customers brand experiences at every touch point. • Builds personalized connections with individuals. • Integrates omni-channel strategy and tactics • Adapts to the evolution of the marketing landscape. • Maximizes efficiencies through technology and automation. • Combines inbound education with outbound promotion. • Measures and analyzes performance. • Leverage iterative execution and optimization.
  • 5. MODERN MARKETING METHODS 1) Internet marketing 2) Social media marketing 3) Direct marketing 4) Network marketing
  • 8. WHY INTERNET MARKETING? 50 million users over the past 4 years Internet users : Worldwide-2,095,006,005 India- 65 Million Facebook users-More than 750 million users Twitters- nearly 200 million users People are searching, so direct them.
  • 12. 3 KEYS OF INTERNET MARKETING SEO PPCSMO
  • 14. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO
  • 15. HOW TO PERFORM SEO Simple Steps Brainstorm key words and phrases
  • 16. GOOGLE AD WORDS Compare keywords with Google Ad Words
  • 19. TIPS • Write content for people, not search engines. • Be objective and honest. • Appeal to mobile users and casual browsers. • Attract links.
  • 20. SMO SMO is the set of methods for generating publicity through social media, online communities and community websites.
  • 21. PAY PER CLICK PPC is an Internet advertising model used on search engines , advertising networks , and content sites, such as blogs , search engines in which advertisers pay their host only when their ad is clicked. Models for determining cost per click: 1. Flat-rate PPC 2. Bid-based PPC
  • 23. DEFINITION Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response.
  • 25. FORMS OF DIRECT MARKETING • Direct Mail • Catalogs • Newsletters • Post cards • Targeted online display ads • Phone calls • Text messages
  • 31. SOCIAL MEDIA IS… “ …an umbrella term that defines the various activities that integrate technology, Social interaction, and the construction of words and pictures. “
  • 33. In essence, it’s communication. It’s what we as human do. And we’ve done it since the beginning of man.
  • 34. SOCIAL MEDIA – EVOLUTION OR REVOLUTION
  • 35. POWER = WORD OF MOUTH
  • 36. HOW SOCIAL MEDIA WORKS ?
  • 37. EVERY HOUR IS A SOCIAL HOUR
  • 38. GLIMPSE OF SOCIAL MEDIA REACH
  • 47. • Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella. • Network marketing programs feature a low upfront investment-- usually only a few hundred dollars for the purchase of a product sample kit--and the opportunity to sell a product line directly to friend, family and other personal contacts. Most network marketing programs also ask participants to recruit other sales representatives. The recruits constitute a rep's "downline," and their sales generate income for those above them in the program.
  • 49. Myth 1: Network Marketing is an illegal pyramid. Truth: In the illegal pyramid test, the shape of an organization does not determine legality. If it did, most businesses and organizations, including the government would be illegal because all have a pyramid structure.
  • 50. Myth 2: Only the guy at the top makes money. Truth: This argument more accurately describes a “job.” How often does a minimum wage worker become the CEO?
  • 51. Myth 3: Network marketing uses people. Truth: Many people who complain about network marketing say they don't like the idea of "using" their friends and family to make money. However, network marketing doesn't reward people for using others. Success in network marketing comes from helping others reach their goals.
  • 52. Myth 4: Eventually the program will get saturated. Truth: Saturation is impossible because there isn't a finite number of people. Everyday new people are born or turn 18, thereby adding new potential network marketers to the pool of prospects.
  • 53. Myth 5: Network marketing doesn’t work. Truth: According to the Direct Selling Association, in 2015 the direct sales industry, of which network marketing is a part of, grossed $36.12 billion in retail sales in the United States. Further, over 20 million people in the U.S. are involved in direct sales. These numbers indicate that network marketing can work.
  • 54. Myth 6: No one really gets rich in network marketing. Truth: It's true that not everyone succeeds in network marketing. The 2-10% of network marketers earning big money are the same 2-10% who work consistently on their businesses. But getting rich shouldn't be how network marketing is judged.
  • 55. Myth 7: Network marketing is a cult. Truth: There are a few fanatical network marketers, but fanatics exist everywhere. Network marketing companies don’t require fanaticism, and in fact, most work hard to keep its representatives grounded in facts and figures.
  • 56. THE PROS OF NETWORK MARKETING • 1. It is a way to share a product or service that people are truly passionate about. 2. It can be an easy way to start a business opportunity. • 3. It provides people with more time at home.
  • 57. THE PROS OF NETWORK MARKETING • 4. There is a chance to leverage your income through network marketing. • 5. The wheel doesn’t have to be re-invented to make money. • 6. Mentorship is often a key component of the network marketing experience.
  • 58. THE CONS OF NETWORK MARKETING • 1. Most people don’t get rich through network marketing. • 2. Most network marketing sales are face-to-face. • 3. It takes time to grow. • 4. There is a lot of rejection involved. • 5. There are many network marketing scams. • 6. Sponsors aren’t always good mentors.
  • 59. MULTI LEVEL MARKETING Multi-level marketing (MLM) also called pyramid selling, network marketing, and referral marketing, is a controversial marketing strategy for the sale of products and/or services.
  • 60. MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing.
  • 62. MEANING • The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. • “person's feeling of pleasure or disappointment which resulted from comparing a product's perceived performance or outcome against his/ her expectations” PHILIP KOTLER
  • 63. TYPES OF CUSTOMERS • Internal Customer : are people, departments, units and groups within an organization served by what we do. • External Customer : are end users of the organization's product or services depositors, borrowers, investors, etc.
  • 64. WHY CUSTOMER SATISFACTION IS IMPORTANT? • Customer is the boss of the market. • Customer dictates market trends and direction. • The organization is dependent on the customer. • Customer satisfaction means loyalty towards the organization. • The satisfied customers will help in bringing the new customers by the “word of mouth”. • It is cheaper to retain customers than acquire new ones
  • 68. Level One: Meet Customer Expectations • The minimum requirement to simply stay in business—to survive— is to meet the expectations of your customers. • At this level, your customers have no complaints. They are satisfied for the moment, but at this point, customer loyalty doesn’t exist.
  • 69. Level Two: Exceed Customer Expectations • You must go beyond what they expect. • Fast, friendly, and good customer service, followed up by a phone call to ensure customer satisfaction, might put you into this category. • The second level of customer satisfaction moves you beyond mere survival. LOYALITY IS THERE. • It can also increase your profitability.
  • 70. Level Three : Delight Your Customer • Basic needs have been met or exceeded & have been touched emotionally-highly profitable business. • To delight your customer is to show that you care about them. • The greater your success in delighting your customers and providing good customer service, the greater success you will enjoy in your business.
  • 71. Level Four: Amaze Your Customer • It requires you to not only to meet and exceed your customer’s expectations but delight and amaze them. • When you are able to amaze your customers regularly, you will be in a position to dominate the marketplace. • You will achieve remarkable rates of revenue growth and profitability.
  • 72. CUSTOMER SATISFACTION PROCESS • Step 1: Understanding customer expectations • Step 2: Promises to customers • Step 3: Execution • Step 4: Ongoing dialog with a customer • Step 5: Customer satisfaction surveys
  • 73. HOW TO ENSURE CUSTOMER SATISFACTION • Surveys • Customer feedback • Comparison with alternatives • Employee feedback • Internet/blogs • Toll free numbers
  • 74. WHY CUSTOMER SATISFACTION IS IMPORTANT • IT INCREASES CUSTOMER LIFETIME VALUE • IT REDUCES NEGATIVE WORD OF MOUTH • IT’S CHEAPER TO RETAIN CUSTOMERS THAN ACQUIRE NEW ONES
  • 75. CUSTOMER FEEDBACK • Customer feedback must be continually done and monitored. It enables an organization to: • Discover customer’s dissatisfaction • Discover relative priorities of quality • Identify customer need • Determine opportunities for improvement