1. Iraq Media Survey 2013
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
July 2013
Analyst: Yasmine El Gharaibeh
This report has been delivered to Client to be used exclusively by its employees.

2. Iraq Media Survey 2013
© 2013 Arab Advisors Group Reproduction Prohibited
Copyright notice: Copyright 2013 by Arab Advisors Group. All rights reserved. No material contained in
this report may be reproduced in whole or in part without the prior written permission of the publisher.
Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or
indirect information from this report which is the property of Arab Advisors Group, removing, erasing or
hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab
Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility.
The information contained in this report has been obtained from sources we believe to be reliable, but
neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our
interpretation of the available information, and are subject to change.
Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our
research and products. Please send us your notes on this report, what you found useful in it and future
research directions that would help you in your business. Send feedback emails to:
arabadvisors@arabadvisors.com

3. Iraq Media Survey 2013
© 2013 Arab Advisors Group Reproduction Prohibited
Table of Contents
Section I: Introduction and background........................................................1
Section II: Survey results and analysis .........................................................2
General information on respondents ...............................................2
TV watching habits .....................................................................10
Pay TV ......................................................................................23
Radio listening habits..................................................................30
Internet usage ...........................................................................39
Online games ............................................................................48
Gaming consoles ........................................................................49

4. Iraq Media Survey 2013
© 2013 Arab Advisors Group Reproduction Prohibited
List of Exhibits
Exhibit 1: Gender of respondents ................................................................. 2
Exhibit 2: Age groups of respondents........................................................... 3
Exhibit 3: Age groups of respondents by gender .......................................... 4
Exhibit 4: Education levels of respondents ................................................... 4
Exhibit 5: Respondents by governorate........................................................ 5
Exhibit 6: Nationality of respondents ........................................................... 6
Exhibit 7: Occupation of respondents........................................................... 7
Exhibit 8: Personal monthly income in US$ .................................................. 8
Exhibit 9: Household size (regardless if they are relatives or not) ............... 9
Exhibit 10: Watching TV ............................................................................. 10
Exhibit 11: Watching TV by gender ............................................................ 11
Exhibit 12: Watching TV by age group........................................................ 11
Exhibit 13: Location of watching TV ........................................................... 12
Exhibit 14: Watching TV language preference ............................................ 13
Exhibit 15: Types of TV programs watched ................................................ 14
Exhibit 16: Type of programs watched by gender ...................................... 15
Exhibit 17: Type of programs watched by age group.................................. 16
Exhibit 18: Watching satellite TV channels................................................. 17
Exhibit 19: Satellites respondents tune into............................................... 18
Exhibit 20: Satellite TV channels watched by more than 10% of the
respondents ......................................................................................... 19
Exhibit 21: Satellite TV channels watched by 1% to 10% of the respondents
............................................................................................................ 19
Exhibit 22: Satellite TV channels watched by 1% or less of the respondents
............................................................................................................ 20
Exhibit 23: Reality TV shows watched by respondents............................... 22
Exhibit 24: Watch Pay TV ........................................................................... 23
Exhibit 25: Respondents who watch Pay TV by monthly income (US$) ...... 24
Exhibit 26: Respondents who watch Pay TV by governorate ...................... 25
Exhibit 27: Methods of watching Pay TV..................................................... 26
Exhibit 28: Pay TV providers ...................................................................... 27
Exhibit 29: Heard of Dreambox or any similar device ................................. 28
Exhibit 30: Methods of hearing about Dreambox (or any similar device) ... 29
Exhibit 31: Listening to the radio ............................................................... 30
Exhibit 32: Listening to the radio by gender............................................... 31
Exhibit 33: Listening to the radio by age group.......................................... 31
Exhibit 34: Listening to the radio by governorate ...................................... 32

5. Iraq Media Survey 2013
© 2013 Arab Advisors Group Reproduction Prohibited
Exhibit 35: Frequency of listening to the radio ........................................... 33
Exhibit 36: FM and AM radio stations ......................................................... 34
Exhibit 37: Preferred language of radio listening ....................................... 34
Exhibit 38: Types of programs listened to on the radio .............................. 35
Exhibit 39: Radio channels respondents listen to ....................................... 36
Exhibit 40: Location of listening to the radio.............................................. 37
Exhibit 41: Location of listening to the radio by gender ............................. 38
Exhibit 42: Internet usage ......................................................................... 39
Exhibit 43: Internet usage by gender......................................................... 40
Exhibit 44: Internet usage by age group .................................................... 40
Exhibit 45: Purposes for using the Internet ............................................... 41
Exhibit 46: Locations of using the Internet ................................................ 42
Exhibit 47: Locations of using the Internet by age group ........................... 43
Exhibit 48: Type of Internet connection at home ....................................... 44
Exhibit 49: Internet service provider (ISP) ................................................ 45
Exhibit 50: Respondents accounts on social media platforms .................... 46
Exhibit 51: Respondents accounts on social media platforms by gender .... 47
Exhibit 52: Playing games online ............................................................... 48
Exhibit 53: Availability of specialized gaming consoles at home ................ 49
Exhibit 54: Name of specialized gaming consoles at home......................... 50
Exhibit 55: Method of getting games for specialized game consoles .......... 51

6. This report has been delivered to clients to be used exclusively by its employees