This document discusses Instagram marketing strategies in 2017. It begins by outlining Instagram's objectives of attracting new prospects, converting prospects to customers, and growing customer lifetime value. It then discusses using a combination of organic and paid social strategies on Instagram. Key points include the growth of video on Instagram, engagement tips like posting consistently and using hashtags, and the advantages of Instagram advertising like native inventory and Facebook targeting. The document emphasizes understanding the customer journey and staying true to your brand for an effective Instagram ad strategy.