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Brighter, Bolder, Better E-Commerce, Social Media , Mobile Evolution of the GDS Shibu T. George Business Solutions Manager e-Commerce & Mobile Solutions Middle East and North Africa Shibu.george@amadeus.com Beirut, Lebanon, 28 March 2012 © 2011 Amadeus IT Group SA1

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Brighter, Bolder, Better Amadeus  More than 195 countries served  Over 9,899 employees worldwide  850 million billed transactions(a) in 2010  441 Million bookings processed  90,000+ Travel Agency Subscribers  440 Bookable airlines, 100K+ Hotel Properties  Over 260 Airline Websites  95% of the Worlds scheduled airline seats.  150 million lines of written programme code © 2011 Amadeus IT Group SA2

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Brighter, Bolder, Better Evolution of the GDS. Products & Solutions © 2011 Amadeus IT Group SA3

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Brighter, Bolder, Better Global Distribution System ( GDS) Cruise Insurance ATPCO SITA IATA Amadeus Erding Data Center Airline Fare Server (Air) Hotels Cars Rail © 2011 Amadeus IT Group SA4

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Brighter, Bolder, Better Technology Partner Internet Booking Engines Corporate Booking Engines Amadeus Webservices One-stop shop : GDS flights, LCCs, More than 5200 AeTM customers worldwide For OLTAs, IBEs, Front office complex Amadeus Hotels, Non - GDS Hotels, applications, Robots… Cars, Insurance and more ... Global Reach, Local support Global Reach, Local support Built on Open Standards SOAP/XML © 2011 Amadeus IT Group SA Travel policies & approval process 31 Languages including Arabic, French Web 2.0 Compliant & English. Empower your travellers No Platform/Language/Framework Secured online payment system with Control expenses, increase efficiency Dependency, Flexible Airline Hotel Rail Airport Airport data encryption IT IT IT IT CO2 indicator ( Carbon emission ) IT Amadeus e-Power now PCI DSS5

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Brighter, Bolder, Better Evolution of the GDS © 2011 Amadeus IT Group SA Mobile Booking Engines Mobile Solutions for Corporations6

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Post Booking Services Brighter, Bolder, Better Online & Mobile Solutions CheckMyTrip Website CheckMyTrip Mobile Web CheckMyTrip Mobile Companion Solution adapted for being viewed from a © 2011 Amadeus IT Group SA phone-based web browser using HTML 5 Mobile application downloadable on market and offering web site features with apps. Solution based on the mobile web http://www.checkmytrip.com account/trip list synchronisation. solution (HTLM5) http://www.checkmytrip.com http://www.checkmytrip.com/mc Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.7

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Post Booking Services Brighter, Bolder, Better Mobile & Social Media © 2011 Amadeus IT Group SA Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.8

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Extreme Search Breaking the boundaries of travel inspiration 9Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.

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Evolving travel search Brighter, Bolder, Better Traditional search Inspirational pre-search Price driven search Fixed origin Fixed destination Pre determined dates Suggestions on where & when to travel © 2011 Amadeus IT Group SA Search process driven by the way travellers think Business evolution supported by technology10

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Brighter, Bolder, Better Extreme Search with inspirational maps I would like to visit Asia with approximately 800 Euros, but I’m not sure exactly where to go... © 2011 Amadeus IT Group SA11

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Brighter, Bolder, Better Extreme Search with inspirational maps © 2011 Amadeus IT Group SA12

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Brighter, Bolder, Better Pre-search intelligence Pre-search : a vital new step in the online travel agency flow Capture customers early before they have decided where & when to travel OTAs: invaluable business intelligence © 2011 Amadeus IT Group SA on what travellers look for Travellers: inspirational travel information with huge flexibility on search criteria.13

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Brighter, Bolder, Better Evolution of the GDS. Communication © 2011 Amadeus IT Group SA14

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Brighter, Bolder, Better Communication Channels © 2011 Amadeus IT Group SA Faxes, e-Mails Newsletters Official Website : www.amadeus.com Printed Circulars e-Newsletters15

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Brighter, Bolder, Better & Now …. YouTube : youtube.com/AmadeusITGroup Google+ : plus.google.com Blog : www.amadeus.com/blog © 2011 Amadeus IT Group SA Facebook : www.facebook.com/AmadeusITGroup Linkedin : www.linkedin.com/company/amadeus Twitter : www.twitter.com/amadeusnews16

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Brighter, Bolder, Better Thank you shibu.george@amadeus.com © 2011 Amadeus IT Group SA We are in the advent of a new era, moving towards a new travel DNA… Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.17