5. “Discovery is an active
and ongoing collaboration
between product, user
experience design, and
engineering.”
Marty Cagen sez:
Silicon Valley Product Group
10. pee
feed
dog
Story map exercise
Turn off
alarm
Individually: all
the activities
you do to get
ready for work.
get out
of bed
pee
3 minutes - DON’T Talk
11. Story map exercise
Turn
off
alarm
Work together and label related activities
get
out of
bed
pee
feed
dog
... ...
Waking
Bath
room
stuff
Kitche
n Stuff
Shave shower
12. Story map exercise
Turn off
alarm
Let’s say you wake up late ...
get out
of bed pee
feed dog
...
grab
food
Waking
Bath
room
stuff
Kitchen
Stuff
Shave
shower
Get outin 15
min
70. More Group Fun
Split into groups and conduct interviews
You’ve been hired to create a grocery
shopping app by a popular organic food
market chain. But first you must learn about
how people buy groceries.
71. Context Goals/Pains
Picture & Name About
Persona Template
Create either a grocery list app or create a social media
campaign to promote a local organic food market
72. More Group Fun
Split into groups and conduct interviews
You’ve been hired by a popular organic food
market chain to create a grocery shopping
app. But first you must learn about how
people buy groceries.
Teams regroup and use interview data to
create persona
Each team introduce their persona
73. pee
feed
dog
Story map exercise
Turn off
alarm
Individually: all
the activities
you do to get
ready for work.
get out
of bed
pee
3 minutes - DON’T Talk
74. Story Map Rules*
• Sticky notes are magical - use the magic
• Shut up - don’t talk
• Work in smallest team possible
• Know your story
It’s about shared understanding, not model compliance.
