1.
HOME COOKED FOOD FROM THE HOME CHEFS

2.
Unmet cravings for
regional
homemade lunch/
dinner
Scarcity of time to
cook food at home
Restaurant food is Oily,
Spicy and Unhygienic
Dependency on
cooks
PROBLEM-FOOD SEEKERS

3.
Lack of avenues
to get appreciation
of their cooking
skill
Lack of options for
an extra source of
income
PROBLEM-FOOD MAKERS

4.
Persona Map-Food Seeker

5.
04
Persona Map-Food Maker

6.
Persona Map-Summary

7.
1. Remembers her mom and the food prepared by her.
2. How can I serve the same food to my family so that they don’t miss the taste they grown up
with and now can only crave for such taste?
1. Ask friends about their preferred restaurants and dishes.
2. Searches Google for quality food outlets/delivery services.
1. I always wanted to work close to my
hometown, I am missing my regional food.
2. Where can I get quality regional food?
1. Nostalgic about the food she used to eat in
childhood.
2. Frustrated that she could not serve her family
the same quality of food.
3. Disconnected to their native culture.
Thinks
Says Feels
Does
Empathy Map - Food Seeker

8.
Enjoy your free time
Satisfy your craving
for regional home food
Get rid of dependency on
home-cooks
Home made, Freshly Prepared, Regional lunch/dinner thali delivered at food seekers
work place. Easily orderable through mobile app
you can:
SOLUTION-FOOD SEEKERS

9.
Get
Recognition
Bring additional
income
Enjoy work-life balance
Showcase and sell foodmaker’s home made food to food seekers through a mobile app so
that
you can:
SOLUTION-FOOD MAKERS

10.
PRODUCThttps://bit.ly/2Co9nng

11.
Facebook Campaign

12.
MARKET SIZING
TAM
SAM
SOM
Total home made food delivery market in India:-
$50 million
Total regional food delivery market in India:- 20% of total share ->
$10 million
Our share of market:- 5% of $10 million ->
$0.5 million

13.
ROADMAP

14.
Strategy & Campaigns
Initial target segment:- Busy working Lady DINKS
aged 25-35
Routes to market:- online app where customers will
subscribe for their regional food and food will be
delivered to their o!ce
Pricing:- 150/- for veg thali,175/- for fish thali,
200/- for chicken/mutton thali
Revenue:- 50% commission from the food maker

15.
Go-To-Market Strategy{Online App Adoption}

16.
Valuation

17.
www.chefmomster.com
Arindam Panda
Lalatendu Choudhury
Manas Lenka
Ritesh Kumar
THANK YOU!

18.
5
Business Model