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Wing Cheung

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Ark Group Australia Pty Ltd
Ark Group Australia Pty Ltd
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Digital Strategy Ark Group – Community Engagement via Interactive Media Power of network effect the breakup Introduction thank you 1. Building the case 2. Set up your process 3. Monitoring servicing 4. Building & managing trust
Social Media transparency & risk A brief on NAB’s approach Wing Cheung Senior Manager, Digital Strategy Consumer Marketing National Australia Bank
[object Object]
Infusing social media & culture
 
1. Building the case ,[object Object]
Power of network effect
Power of network effect Defining our strategy to create value ,[object Object],[object Object],[object Object],[object Object]
TRUTH in social media
2. Set up your processes ,[object Object],[object Object],[object Object],[object Object]
2. Set up your processes ,[object Object],[object Object],[object Object],[object Object]
2. Set up your processes ,[object Object],[object Object],[object Object],[object Object]
2. Set up your processes ,[object Object],[object Object],[object Object],[object Object]
3. Monitoring Significant increase in positive sentiment through both campaign & servicing
3. Monitoring negative ignore respond take offline Crisis management plan
4. Building & managing trust ,[object Object],[object Object],[object Object]
[object Object]
Oh…
[object Object]
< Seeding >
< Responding >
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],breakup servicing
 
thank you Wing Cheung Senior Manager, Digital Strategy Consumer Marketing National Australia Bank [email_address] facebook.com/nab facebook.com/nabstudents twitter.com/nab youtube.com/nab nab.com.au

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