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PRSA Visual Storytelling

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Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.

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PRSA Visual Storytelling

  1. 1. VISUAL STORYTELLING MASTERY: Creating Readable, Clickable, Shareable Content •Gini Dietrich, Founder & CEO, Arment Dietrich •Amber Naslund, SVP Marketing, Sysomos •Michael Smart, Michael Smart PR •Raleigh Wilkins, Senior Director of Sales, Marketwired FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  2. 2. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual GREAT EXAMPLES OF VISUAL STORYTELLING
  3. 3. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  4. 4. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  5. 5. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  6. 6. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  7. 7. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  8. 8. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual MATCH YOUR TACTICS TO YOUR GOALS
  9. 9. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  10. 10. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual A NEW PR SKILLSET FOR VISUAL STORYTELLING
  11. 11. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  12. 12. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual MEASURE WHAT YOU DO
  13. 13. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  14. 14. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual TIPS, TRICKS AND BEST PRACTICES
  15. 15. Gini’s Tips: •Use free visual marketing tools to start •Integrate it with other tactics •Look to examples in tried- and-true genres •Measure, measure, measure •Test, try news things and test some more FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  16. 16. Q&A @AmberCadabra │ @ginidietrich │ @michaelsmartpr FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  17. 17. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  18. 18. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  19. 19. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  20. 20. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  21. 21. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  22. 22. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  23. 23. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  24. 24. FOLLOW THE CONVERSATION: #PRSAICON #MWVisual
  • aehannan

    Oct. 14, 2014
  • dickcarl

    Oct. 14, 2014
  • DarrylRobinsonKeys

    Oct. 14, 2014

Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.

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