SlideShare una empresa de Scribd logo
1 de 33
Descargar para leer sin conexión
SPIN 
Sucks 
A Presentation By Gini Dietrich 
@ginidietrich
Bones Gini 
SPIN SUCKS
3
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
7
“ 
“ I’m not gonna do Hannah Montana - but I 
can give you an update on what she’s been 
doing - she’s been murdered.” 
”
9 SPINSUCKS
Sex sells, but only if 
you’re selling sex 
SPIN SUCKS 
“ 
” 
- Jef I. Richards 
University of Texas
WHISPER CAMPAIGNS
SPIN SUCKS
SPIN SUCKS
ASTROTURFING
SPIN SUCKS
SPIN SUCKS 
Contact your Congressman about 
Medicare Advantage. There may 
be some interest in doing away 
with the program.
SPIN SUCKS
MEDIA MANIPULATION
“Getting it right is expensive, getting it first is cheap” 
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
Questions? 
@ginidietrich

Más contenido relacionado

Destacado

ODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMIvana Miklovic
 
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuSpartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuIvana Miklovic
 
Ako sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysAko sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysIvana Miklovic
 
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekVrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekIvana Miklovic
 
Email Drip Campaigns that Work
Email Drip Campaigns that WorkEmail Drip Campaigns that Work
Email Drip Campaigns that WorkGini Dietrich
 
Prezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyPrezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyIvana Miklovic
 
Spin selling directive Sales way
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales wayGaurav Muliya
 
SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat SheetVishal Sharma
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategyjolistartup
 

Destacado (10)

ODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOM
 
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuSpartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
 
Ako sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysAko sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia Days
 
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekVrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
 
REC TELA
REC TELA REC TELA
REC TELA
 
Email Drip Campaigns that Work
Email Drip Campaigns that WorkEmail Drip Campaigns that Work
Email Drip Campaigns that Work
 
Prezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyPrezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendy
 
Spin selling directive Sales way
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales way
 
SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat Sheet
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategy
 

Más de Gini Dietrich

The Convergence Concept
The Convergence ConceptThe Convergence Concept
The Convergence ConceptGini Dietrich
 
Media Relations for Lead Generation
Media Relations for Lead GenerationMedia Relations for Lead Generation
Media Relations for Lead GenerationGini Dietrich
 
Media Relations for SEO
Media Relations for SEOMedia Relations for SEO
Media Relations for SEOGini Dietrich
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual StorytellingGini Dietrich
 
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksSocial Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksGini Dietrich
 
Future of Content Marketing
Future of Content Marketing Future of Content Marketing
Future of Content Marketing Gini Dietrich
 
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleMarketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleGini Dietrich
 
Cultivate and Convert Leads
Cultivate and Convert LeadsCultivate and Convert Leads
Cultivate and Convert LeadsGini Dietrich
 
Marketing in the Round with Social Fish
Marketing in the Round with Social FishMarketing in the Round with Social Fish
Marketing in the Round with Social FishGini Dietrich
 
Marketing in the Round
Marketing in the RoundMarketing in the Round
Marketing in the RoundGini Dietrich
 
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyJay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyGini Dietrich
 
Principles of Building an Online Reputation
Principles of Building an Online ReputationPrinciples of Building an Online Reputation
Principles of Building an Online ReputationGini Dietrich
 
Developing Your Social Media Strategy
Developing Your Social Media StrategyDeveloping Your Social Media Strategy
Developing Your Social Media StrategyGini Dietrich
 

Más de Gini Dietrich (15)

The Convergence Concept
The Convergence ConceptThe Convergence Concept
The Convergence Concept
 
Media Relations for Lead Generation
Media Relations for Lead GenerationMedia Relations for Lead Generation
Media Relations for Lead Generation
 
Media Relations for SEO
Media Relations for SEOMedia Relations for SEO
Media Relations for SEO
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual Storytelling
 
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksSocial Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
 
Future of Content Marketing
Future of Content Marketing Future of Content Marketing
Future of Content Marketing
 
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleMarketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
Cultivate and Convert Leads
Cultivate and Convert LeadsCultivate and Convert Leads
Cultivate and Convert Leads
 
Marketing in the Round with Social Fish
Marketing in the Round with Social FishMarketing in the Round with Social Fish
Marketing in the Round with Social Fish
 
Nielsen Social TV
Nielsen Social TVNielsen Social TV
Nielsen Social TV
 
Marketing in the Round
Marketing in the RoundMarketing in the Round
Marketing in the Round
 
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyJay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
 
Principles of Building an Online Reputation
Principles of Building an Online ReputationPrinciples of Building an Online Reputation
Principles of Building an Online Reputation
 
Developing Your Social Media Strategy
Developing Your Social Media StrategyDeveloping Your Social Media Strategy
Developing Your Social Media Strategy
 

Último

How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 

Último (20)

How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 

Why SPIN Sucks According to PR Expert Gini Dietrich