Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

1. Online Marketing Summit Phoenix, AZ | May 20, 2010 Social Media for SEO & Link Building Arnie Kuenn @ArnieK President Vertical Measures 1

3. How many of you consider yourself pretty good at SEO?

4. How about Link Building?

5. How many of you are looking for easy ways to get lots of business from your website?Twitter: @ArnieK @VerticalMeasure#OMSPHX

7. Formed Vertical Measures 4 years ago

8. Primarily an Internet marketing company but specialize in link building.

9. We have 80+ clients from all around the worldTwitter: @ArnieK @VerticalMeasure#OMSPHX

10. When someone types a keyword into the search box, there are only two possible outcomes: They will find you. They will find your competitor. 4 Optimizing for Search is Critical Twitter: @ArnieK @VerticalMeasure#OMSPHX

11. 5 Search Engine Results Page Indented Listing Local Listing Twitter: @ArnieK @VerticalMeasure#OMSPHX

13. Natural search results receive many more clicks than paid search

14. Your customers are looking for you online (directions, phone #, products, services, etc.)

15. eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK @VerticalMeasure#OMSPHX

17. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.7 Search Marketing Reality Twitter: @ArnieK @VerticalMeasure#OMSPHX

18. 8 How Does it Work Today? Bot or Spider Twitter: @ArnieK @VerticalMeasure#OMSPHX

19. 9 What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK @VerticalMeasure#OMSPHX

20. 10 Search Engine Results Indented Listing Twitter: @ArnieK @VerticalMeasure#OMSPHX

22. Determined editorially

23. Have keywords in their link

24. Are from many different websitesTwitter: @ArnieK @VerticalMeasure#OMSPHX

26. Friends & family

27. Associations (donations)

28. Clients & Suppliers

29. Business Directories

30. Blogs or Articles

31. Press Releases

32. Social Profiles

33. Twitter, LinkedIn, Naymz, Google,

34. 123People, Businessweek, etc.Twitter: @ArnieK @VerticalMeasure#OMSPHX

36. Build content around your keywords

37. Add real value to the reader

38. Unique

39. Informative

40. Entertaining

41. Who do you link to from the content?

42. Good neighbors

43. It’s your reputation

44. Get links back!Twitter: @ArnieK @VerticalMeasure#OMSPHX

46. If you have a website, understand that you are now a publisher.

47. Provide relevant content that gives solutions to some of the toughest problems your customers are facing.

48. Customers start relying on you for your expertise as you become the trusted solution in your industry.

49. Today’s marketing is now about online content & publishingTwitter: @ArnieK @VerticalMeasure#OMSPHX

50. 15 Some Content Ideas A Blog White Paper Series eBooks Case Studies Interviews Infographics News Releases Contests eNewsletters Community Forums Podcasts Videos Webcasts/Webinars Twitter: @ArnieK @VerticalMeasure#OMSPHX

52. Allows for internal linking

53. Keeps the search engines coming back – have 434% more indexed pages

54. Have 2X as many backlinks

55. Your site gets 55% more trafficTwitter: @ArnieK @VerticalMeasure#OMSPHX

57. Develop consistent, relevant content in multiple channels.

58. Let go of all control. Let your ideas spread.

59. People share your ideas, link to your content.

60. Content is found through social media and search engines (YouTube, Twitter & Facebook)Twitter: @ArnieK @VerticalMeasure#OMSPHX

62. There are more than 3.5 billion pieces of content shared each week on Facebook

63. Twitter now has more than 75 million user accounts

64. 600 tweets are produced every second

65. Over 60 million people are on LinkedInTwitter: @ArnieK @VerticalMeasure#OMSPHX

67. Social news links (Digg, Reddit, Delicious)

68. Can influence the actual rankings for your website

69. Provide Backlinks (but short term value)

70. Mentions & SignalsTwitter: @ArnieK @VerticalMeasure#OMSPHX

71. 20 Source http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @ArnieK @VerticalMeasure#OMSPHX

72. 21 Get Started: Figure Out Who Your Audience Is Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif Twitter: @ArnieK @VerticalMeasure#OMSPHX

73. 5/14/2010 22

74. 23 Twitter: @ArnieK @VerticalMeasure#OMSPHX

76. Optimize your webpages for Google & Google Places

77. Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)

78. Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)Twitter: @ArnieK @VerticalMeasure#OMSPHX

80. http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php

81. SEO Educational Videos:

82. http://www.verticalmeasures.com/resources/seo-tutorial-videos/

83. Online Marketing & Related Webinars:

84. http://www.verticalmeasures.com/webinars/Twitter: @ArnieK @VerticalMeasure#OMSPHX

86. Facebook.Com/VerticalMeasures

87. LinkedIn.Com/In/ArnieKuenn

88. Join Our LinkedIn Group: Vertical Measures

89. www.verticalmeasures.com26 Questions? It’s Link Exchange Time! Twitter: @ArnieK @VerticalMeasure#OMSPHX

91. Ecommerce (selling lots of products)

92. Agencies (SEO, interactive, PR)

93. Education (private, public, career)

94. Financial (mortgage, real estate, banking)

95. Other industries?5/14/2010 27 Link Exchange

96. 28 Thank You Visit www.onlinemarketingsummit.com for more information Follow us @OMSummit