56. Musique: Synthèse quantitative Telco Partners STRONGER WITH TELCO PARTNERSHIPS Business Model DEEPLY DEPEND ON THE TYPE OF SERVICE 40% 60% Yes No 40% Freemium 40% Subscription Fees 20% Free Web radios and Podcasts Streamed Music Personal Radio Stations iPad Presence WILL BECOME A MUST HAVE 60% 40% Yes No 23
57. Musique: Synthèse quantitative Number of Buy Possibilities (Affiliations) Possibilities of Socialization A NOTABLE PLUS FOR THE USER MULTIPLICATION AND DIVERSITY OF SOCIALIZATION 24
63. Jeux: Synthèse quantitative Prices over the screens LOW PRICE ON SMARTPHONES, RISING ON GAMING CONSOLES Number of Device Presence * MULTIPLICATION AND DIVERSITY IN PRESENCE * Number of OS, iPad, Web, Branded TVs, Set-top boxes, Car, Radio transmitter 40 millions d’UA / mois 12 millions d’UA / mois unknown 1,4 millions d’UA / mois (FB) AVERAGE PRICE FOR THESE GAMES- on all screens 11.8€- on mobile devices2.36€ 27
70. Sport: Synthèse quantitative 30 Through (iOS) the benchmarked players display the following results in France: iTunes Report – ComScore –December 2010 FRANCE Football Apps MOST OF THE PLAYERS HAVE DEDICATED FOOTBALL APPS 75% 25% Non dedicated Football Apps Dedicated Football Apps General Football Apps Dedicated Championship Football App
71. Sport: Synthèse quantitative 31 VoD / Streaming Apps MOST OF THE PLAYERS OFFER VoD/STREAMING HALF OF THE ACTORS HAVE DEDICATED MAIN TABLET APP Dedicated Tablets App 75% 25% 50% 50% Dedicated T Apps Non-Dedicated T Apps Non dedicated VoD/Streaming Service Dedicated VoD/Streaming Service ADVERTISING ON APPS PERSONALISABLE APPS Advertising promoting Own Apps France Football by L’Equipe % of Players with Fully Personalisable Apps Yes No 50% 50% Yes 50% 50% Advertising promoting Own Apps & Others Score Centre By ESPN % of Players with Adv on Apps