Actionable tips to use Google Analytics reports and fixes for SEO. And actionable tips on Google Search Console and Bing Webmaster tools. All free tools for SEO succes presented at DigitalZone21.
4. Must have reports in GA for SEO
• Referral traffic
• Page contains 404 title with source / medium
• Fix for Android discover traffic (Direct > Google Discover)
Arnout Hellemans | @hellemans |#digitalzone21
6. Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#digitalzone21
7. Actions to take on 404 title traffic
• 301 redirect the 404 pages to relevant pages.
• If you find any paid traffic clicks fix these paid ads.
Arnout Hellemans | @hellemans |#digitalzone21
13. Arnout Hellemans | @hellemans |#digitalzone21
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR
Medium exactly matches (none)
24. SearchAnalytics for Sheets tips
• Don’t filter requests on the API
• Combine Keyword and Landing page
• Link sheet with GDS for advanced analysis
Arnout Hellemans | @hellemans |#digitalzone21
25. Bigger site or more data?
• Don’t use the native connector in GDS
• Use API with a your own Data store (like BigQuery)
Arnout Hellemans | @hellemans |#digitalzone21