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Course: Dimensions of Agricultural Extension
Dr. Arpita Sharma
Assistant Professor,
GBPUA&T, Pantnagar
The word “ Administer
derived from the Latin word –
“ad + ministraire” means
‘care for’ or look after
people to manage affairs.
DEFINITION:-
“Administration is the organization & direction
of human & material resources to achieve
desired ends.”
Pfiffner &
Presthus.
“Administration is the direction, coordination
an control of many persons to achieve some
purposes or objectives.”
-
L.D. White
Sr.
No.
ADMINISTRATION
1. Make the policies of an organization
3. It is a top-level activity.
4. It consists of owners who invest capital in and receive profits
from an enterprise
5. Its decisions are influenced by public opinion, government
policies, social, and religious factors.
6. Planning and organizing functions are involved in it.
7 It needs administrative rather than technical abilities.
 It is universal.
 It is holistic.
 It is continuous & on going process.
 It is goal oriented.
 It is social & human nature.
 It is dynamic.
 It is creative or innovative.
Luther Gullick denoted the functional
elements by the letters POSDCOEB
wherein:
“POSDCORB”
1. Planning.
2. Organizing.
3. Staffing.
4. Directing.
5. Co-ordinating.
6. Reporting.
7. Budgeting.
 Working our in broad outline the things to be
done and the methods to be adopted for
accomplishment.
 It deals with chalking out a future course of
action & deciding in advance the most
appropriate course of actions for
achievement of pre-determined goals.
 According to KOONTZ, “Planning is deciding
in advance - what to do, when to do & how
to do. It bridges the gap from where we are
& where we want to be”.
 A plan is a future course of actions. It is an
exercise in problem solving & decision making.
 Planning is determination of courses of action to
achieve desired goals.
 Thus, planning is a systematic thinking about
ways & means for accomplishment of pre-
determined goals.
 Planning is necessary to ensure proper utilization
of human & non-human resources.
 It is all pervasive, it is an intellectual activity
and it also helps in avoiding confusion,
uncertainties, risks, wastages etc.
 It is the process of bringing together physical,
financial and human resources and developing
productive relationship amongst them for
achievement of organizational goals.
 According to Henry Fayol, “To organize a business is
to provide it with everything useful or its functioning
i.e. raw material, tools, capital and personnel’s”.
 To organize a business involves determining &
providing human and non-human resources to the
organizational structure.
Organizing as a process involves:
 Identification of activities.
 Classification of grouping of activities.
 Assignment of duties.
 It is the function of manning the organization structure and keeping it
manned.
 Staffing has assumed greater importance in the recent years due to
advancement of technology, increase in size of business, complexity of
human behavior etc.
 The main purpose of staffing is to put right man on right job i.e. square
pegs in square holes and round pegs in round holes.
 According to Kootz & O’Donell, “Managerial function of staffing involves
manning the organization structure through proper and effective
selection, appraisal & development of personnel to fill the roles designed
un the structure”.
Staffing involves:
1. Manpower planning: (estimating man power in terms of searching,
choose the person and giving the right place).
2. Recruitment, Selection & Placement.
3. Training and development
4. Remuneration
5. Performance Appraisal
 It is that part of managerial function which actuates the
organizational methods to work efficiently for achievement of
organizational purposes.
 It is considered life-spark of the enterprise which sets it in motion
the action of people because planning, organizing and staffing are
the mere preparations for doing the work.
 Direction is that inert-personnel aspect of management which deals
directly with influencing, guiding, supervising, motivating sub-
ordinate for the achievement of organizational goals.
 Direction has following elements:
Supervision- implies overseeing the work of subordinates by their
superiors. It is the act of watching & directing work & workers.
Motivation- means inspiring, stimulating or encouraging the sub-
ordinates with zeal to work. Positive, negative, monetary, non-
monetary incentives may be used for this purpose.
Leadership- may be defined as a process by which manager guides and
influences the work of subordinates in desired direction.
Communications- is the process of passing information, experience,
opinion etc from one person to another. It is a bridge of
understanding.
 Interrelated the various parts of the work and
eliminating overlapping of the conflict.
 Co-ordination is the integration, synchronization
of the efforts of group members so as to provide
unity of action in the pursuit of common goals.
 According to Mooney and Reelay, “Co-ordination
is orderly arrangement of group efforts to
provide unity of action in the pursuit of common
goals”.
 According to Charles Worth, “Co-ordination is
the integration of several parts into an orderly
hole to achieve the purpose of understanding”.
 Keeping both the superiors and subordinates
informed of what is going on and arranging
for collection of such information through
inspection, research and records.
 Financial administration
Extension administration: Special features, posdcorb

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Extension administration: Special features, posdcorb

  • 1. Course: Dimensions of Agricultural Extension Dr. Arpita Sharma Assistant Professor, GBPUA&T, Pantnagar
  • 2. The word “ Administer derived from the Latin word – “ad + ministraire” means ‘care for’ or look after people to manage affairs.
  • 3. DEFINITION:- “Administration is the organization & direction of human & material resources to achieve desired ends.” Pfiffner & Presthus. “Administration is the direction, coordination an control of many persons to achieve some purposes or objectives.” - L.D. White
  • 4. Sr. No. ADMINISTRATION 1. Make the policies of an organization 3. It is a top-level activity. 4. It consists of owners who invest capital in and receive profits from an enterprise 5. Its decisions are influenced by public opinion, government policies, social, and religious factors. 6. Planning and organizing functions are involved in it. 7 It needs administrative rather than technical abilities.
  • 5.  It is universal.  It is holistic.  It is continuous & on going process.  It is goal oriented.  It is social & human nature.  It is dynamic.  It is creative or innovative.
  • 6. Luther Gullick denoted the functional elements by the letters POSDCOEB wherein: “POSDCORB” 1. Planning. 2. Organizing. 3. Staffing. 4. Directing. 5. Co-ordinating. 6. Reporting. 7. Budgeting.
  • 7.  Working our in broad outline the things to be done and the methods to be adopted for accomplishment.  It deals with chalking out a future course of action & deciding in advance the most appropriate course of actions for achievement of pre-determined goals.  According to KOONTZ, “Planning is deciding in advance - what to do, when to do & how to do. It bridges the gap from where we are & where we want to be”.
  • 8.  A plan is a future course of actions. It is an exercise in problem solving & decision making.  Planning is determination of courses of action to achieve desired goals.  Thus, planning is a systematic thinking about ways & means for accomplishment of pre- determined goals.  Planning is necessary to ensure proper utilization of human & non-human resources.  It is all pervasive, it is an intellectual activity and it also helps in avoiding confusion, uncertainties, risks, wastages etc.
  • 9.  It is the process of bringing together physical, financial and human resources and developing productive relationship amongst them for achievement of organizational goals.  According to Henry Fayol, “To organize a business is to provide it with everything useful or its functioning i.e. raw material, tools, capital and personnel’s”.  To organize a business involves determining & providing human and non-human resources to the organizational structure. Organizing as a process involves:  Identification of activities.  Classification of grouping of activities.  Assignment of duties.
  • 10.  It is the function of manning the organization structure and keeping it manned.  Staffing has assumed greater importance in the recent years due to advancement of technology, increase in size of business, complexity of human behavior etc.  The main purpose of staffing is to put right man on right job i.e. square pegs in square holes and round pegs in round holes.  According to Kootz & O’Donell, “Managerial function of staffing involves manning the organization structure through proper and effective selection, appraisal & development of personnel to fill the roles designed un the structure”. Staffing involves: 1. Manpower planning: (estimating man power in terms of searching, choose the person and giving the right place). 2. Recruitment, Selection & Placement. 3. Training and development 4. Remuneration 5. Performance Appraisal
  • 11.  It is that part of managerial function which actuates the organizational methods to work efficiently for achievement of organizational purposes.  It is considered life-spark of the enterprise which sets it in motion the action of people because planning, organizing and staffing are the mere preparations for doing the work.  Direction is that inert-personnel aspect of management which deals directly with influencing, guiding, supervising, motivating sub- ordinate for the achievement of organizational goals.  Direction has following elements: Supervision- implies overseeing the work of subordinates by their superiors. It is the act of watching & directing work & workers. Motivation- means inspiring, stimulating or encouraging the sub- ordinates with zeal to work. Positive, negative, monetary, non- monetary incentives may be used for this purpose. Leadership- may be defined as a process by which manager guides and influences the work of subordinates in desired direction. Communications- is the process of passing information, experience, opinion etc from one person to another. It is a bridge of understanding.
  • 12.  Interrelated the various parts of the work and eliminating overlapping of the conflict.  Co-ordination is the integration, synchronization of the efforts of group members so as to provide unity of action in the pursuit of common goals.  According to Mooney and Reelay, “Co-ordination is orderly arrangement of group efforts to provide unity of action in the pursuit of common goals”.  According to Charles Worth, “Co-ordination is the integration of several parts into an orderly hole to achieve the purpose of understanding”.
  • 13.  Keeping both the superiors and subordinates informed of what is going on and arranging for collection of such information through inspection, research and records.