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YEP - Youtube Enhancement Project

Youtube's True View ads are great... But it has some flaws.

One of them is that, in spite of the relevancy of the content that is pushed to the viewer, the time spent watching this commercial is perceived as wasted.

YEP wants to improve that.

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YEP - Youtube Enhancement Project

  1. 1. Yep: the YouTube Enhancement Project Simplified Business Model Representation
  2. 2. Youtube TrueView format is effective… isn’t it ? Yep
  3. 3. We can make it better. Yep
  4. 4. YEP aims at proposing a product that will leverage Youtube Advertising technology to create shared value and social value. Yep
  5. 5. They Need Money. Let’s make them Youtube’s Partners
  6. 6. Advertisers TRUE VIEW ADVERTISEMENT + + + Other Channel Other Channel Media Agencies Yep Current situation
  7. 7. TRUE VIEW Skipped after 5’’ Not the most efficient channel “I lost my time” “My engagement is poor” Why is it inefficient? “Help” Yep Advertisers
  8. 8. CLASSIC TRUE VIEW (0:15) SECRET FORMAT (wait for it) Advertisers’ Ad budget Youtube Ad Network with YEP How to improve the model ? Yep We want to offer advertisers a new product that will dramatically increase - Engagement - Brand Recognition - Brand Perception
  9. 9. CLASSIC TRUE VIEW (0:15) “DONATE” TRUE VIEW (1:15) Advertisers’ Ad budget Youtube Ad Network with YEP How to improve the model Introducing the “DONATE” True View format Yep
  10. 10. CLASSIC TRUE VIEW (0:15) “DONATE” TRUE VIEW (1:15) Advertisers’ Youtube Ad Network with YEP How to improve the model Introducing the “DONATE” True View format The viewer has the choice to go with the standard, skippable, True View Format. Or the go with the “DONATE” format. Ad budget Yep
  11. 11. CLASSIC TRUE VIEW (0:15) “DONATE” TRUE VIEW (1:15) Advertisers’ Ad budget Youtube Ad Network with YEP How to improve the model By choosing to view the “DONATE” format, the viewer will be exposed to an unskippable video ad. He knows that a part of the budget used by the company to push him to view it, will be given to organizations in need. Yep
  12. 12. CLASSIC TRUE VIEW (0:15) “DONATE” TRUE VIEW (1:15) Advertisers’ Ad budget Youtube Ad Network with YEP How to improve the model This new format will capture 100% of the viewer’s attention. It will push Brand perception, and Brand recognition. Yep
  13. 13. CLASSIC TRUE VIEW (0:15) “DONATE” TRUE VIEW (1:15) Advertisers’ Ad budget Youtube Ad Network with YEP How to improve the model Advertisers pay a Premium Bidding Price per “Donate” True View. Part of which is donated to partner organizations. Yep
  14. 14. Yep The Shared Value • More value offered to clients and users • More revenues Advertisers • More engagement • Improved brand perception • Moral gain • Easy, free way to donate • Changing the World
  15. 15. Thank you

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