1. Ultimate Pitch Deck
Arun Nair K.S
Co-founder, CAT Entertainments | Account Director, Backbench Studios

2. – Arun Nair
“thanks & regards to Mr. Chance Barnett
@chancebar ”
@arunnairks

3. Insides
• Team
• Elevator Pitch
• Traction
• Market Opportunity
• Problem
• Available Solutions
• Product / Service
• Revenue Model
• Marketing Strategy
• Growth Strategy
• Financials
• Competition
• Investment
@arunnairks

4. “Introduce your team first and start with a story…
Because, they don’t invest in ideas or products
they invest on people…”
@arunnairks

5. Team
• The best thing you guys ever did in your life
(experience and expertise)
• Role & Responsibilities
• Make them trust that you are accountable for
your role
@arunnairks

6. Elevator Pitch
• Impress the investor with your idea / product /
service in 15 seconds, they must say “WOW !!!”
• Keep it short & memorable
@arunnairks

7. Traction
“Tell them that your product is sellable to targeted
audience…”
• Show your timeline & milestones to date for idea
stage startups
• Growth metrics for early stage startups
• Partnership, Awards, Honors, Customer success
stories for level B fundraising
@arunnairks

8. Market Opportunity
• Define your market and business very precisely
• Total market size and your position
• Your targeted audience: Customer & Consumer
• Trends & Insights
@arunnairks

9. Problem
• Define your problem: It may be a gap, difficulty,
complication, worry, drawback etc.
@arunnairks

10. Available Solutions
• Who else is already doing this ?
• How are they going about it ?
• What are they not getting right or doing wrong ?
@arunnairks

11. Product / Service
Tell them…
• Why you are solving ???
• How are you solving ???
• What are you solving ???
Refer : http://www.ted.com/talks/
simon_sinek_how_great_leaders_inspire_action?language=en#t-1060
@arunnairks

12. Revenue Model
• Who is your primary customer & how do you
make money ?
• How will you price your product / service ?
• What are the cash inflow models ?
• Revenue and number of customers to date ?
• Life-time value of an average customer (How
much months to How much money)
@arunnairks

13. Marketing Strategy
• Product Management
• Brand Management
• Market Acquiring
• Customer Relationship
@arunnairks

14. Growth Strategies
• R&D
• Recurring Sales
• Gradual Sales growth
• Customer Support
@arunnairks

15. Financials
• 5 years financial projections
• Mention key & critical assumptions in your model
of expenses, customer conversion, market
penetration percentage
• Business ratios like NPV, IRR, Payback Period
• Split-ups about Salary, marketing, Hiring,
technology etc.
@arunnairks

16. Competition
• Where do you exist in the larger overall Market Space ?
• What are your Advantages ?
• How is your place in the market unique to you ?
• Place is the right one for your company growth and customers ?
• Who are the competitors ?
• Why they have succeeded ?
• How do you truly differentiate form them ?
• Show them achievable milestones
@arunnairks

17. Investment
• How much capital are you raising against what
percentage of Equity / Debt / Convertible note ?
• What is the timing of your Capital raising ?
• Who are your existing & notable investors, if
any?
@arunnairks

18. Do’s
• Guy Kawasaki’s rule, 10 slides - 20 minutes - 30 >
font size
• Confidence
• Eye contact
• Body language
• Presentable wearing
• Slow, audible & clear
@arunnairks

19. Don’ts
• Too many slides
• Minimum words in slides
• Too many product details or financials
• Belittling competitors
• False / silly assumptions
• False confidence / arrogance
@arunnairks