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Arunima_Ghosh
1.
2. ARUNIMA GHOSH
Email : arunima084@gmail.com
Mobile : +91 - 9971634900
PROFILE SUMMARY
Content and Digital Marketing Professional with extensive experience in Social
Media optimization, content development and editing. I am looking for a team
management role that will allow me to demonstrate my true potential to the
organization.
Work Experience
Snapdeal.com | Content and Quality Associate | May 2014 – June 2015
Key Responsibilities:
• Writing product and pictorial descriptions (across categories and sub
categories) with a clear understanding of the target audience with the right
tone of voice.
• SEO optimized blogs related to fashion, beauty, healthcare, wellness,
entertainment and travel & lifestyle.
• Creative writing for companywide strategic campaigns.
• Proofreading and editing website content (in-house as well as outsourced/
agency related)
Internet Moguls | Sr. Social Media Executive | Sep 2012 – March 2014
Key Responsibilities:
• Managing social media communities for brands
• Developing and implementing comprehensive social media strategies to
expand and boost product and brand awareness.
• Promoting positive engagement and conversation with online audiences to
establish and grow online community and loyalty base for all social media
platforms.
• Measuring performance of social media marketing campaigns and defining
and monitoring KPIs.
• Developing SEO optimized online and offline content for brands through
articles, blogs, press releases, and web content.
• Proofreading and editing website content and copy.
Sristi Communications | Content & PR Associate | March 2011 – Feb 2012
Key Responsibilities:
• Planning publicity strategies and campaigns.
• Analysing media coverage.
• Writing press releases, backgrounders, promotional articles, and blogs.
• Designing presentations, producing effective promotional content for