This is a presentation of my Chatbot Funnel Marketing Master Class - Helping marketers, marketing directors understand the opportunity of using generating leads with Messenger Marketing.

1. Chatbot Marketing
Master Class
Chatbotfunnels.me
@ArvellCraig

2. The Problem
• User Attention
• Platforms

3. • User Attention
• Platforms
The Opportunity

4. There are 1.3 Billion Facebook
Messenger Users Whom You
Can Advertise, Convert and Run
Automated Nurture Campaigns
That Generate 3-5 TIMES more
ENGAGEMENT than Email
Marketing!

5. What Is Realistic?

6. 54.5% Take Promotion
27.2% Request Live Person
After Subscribing…
75% Engagement

7. 52% Open | 12% Click
$1,910 Recovered Revenue
Abandon Carts: Email
93% Open | 51% Click
$3,074 Recovered Revenue
Abandon Carts: Messenger

8. 95% Open Rate
60% CTR
22.5% Email Collected
41.1% Webinar Attendance
53.2% Conversion from Attendees
11.7% Conversion from Subscribers
Webinar Funnels

9. What Does this
Chatbot Funnel
Look Like?

10. If You Stay to The End…

11. VIDEO COURSE: How to
Optimize Facebook Ads & Posts
for Messenger Leads

12. • Detroit > Kalamazoo > Tulsa
> Phoenix
• Digital Marketing for
16 yrs ( Agency, Consulting,
Coaching )
• Email & Chatbots
• Involved withChatbots for 16
months
Arvell Craig

13. OVERVIEW
What is a Chatbot?
Why Build Chatbots in Messenger?
What Chatbot Funnels Looklike?
Lead Gen: How Chatbot Funnels Works
Getting Started: 5-Steps to Planning Your First Chatbot
Funnel

14. What is a Chatbot?
Chatbots are interactive
software platforms that
reside in apps, live chat,
email, and SMS and can
behave in a human-like
manner.

15. VOICE
TEXT
STANDALONE
FB MESSENGER
SLACK
SKYPE
ALEXA

16. MINDSE
T
Why Chatbot Funnels
Inside FB Messenger?

18. Accessible Profile Data
1. First & Last Name
2. Profile Pic
3. Gender
4. Geo Location
5. Time Zone
6. Last Referral Ad
7. Is Payment Enabled
8. Email & Phone **

19. Tradition vs Chatbot
Video: Sample Funnels
What do Chatbot Funnels Look Like?

20. Traditional Funnel
Ad
Static Landing Page
Webinar
White Paper
Free Consult
VSL
Product
Lead

21. Traditional Funnel
Ad
Static Landing Page Nurture &
Follow Up

22. Traditional Funnel
Ad
Static Landing Page Nurture &
Follow UP
Retarget

23. Chatbot Funnel
Ad
Asset / Landing Page
🗣🗣
Conversation (Messenger)

24. Chatbot Funnel
Ad
Asset / Landing Page
🗣🗣
Conversation (Messenger)
Deliver the Offer ✓
Qualify ✓
Segment ✓
Nurture ✓

25. 🗣🗣
Ad
Static Landing Page
Ad
Email Nurture (10-20%)
Chatbot Nurture (50-80%)

26. SAMPLES

27. 💰PROMO CODE BOT

29. 🗣 REAL ESTATE BOT

31. Facebook Page Messages
Facebook Ads
Facebook Comments
Lead Gen: How to Get Messenger Subscribers
FB Website Embed
Direct Linking to Funnel URL
Facebook Messenger Code

39. Define Your Goal (CTA)
List Out Ideal Client Qualifications
Determine Your Tone / Personality
Getting Started: 5-Steps to Planning Your First Chatbot
Funnel
Setup Integrations
Choose Your Preferred Subscription Method

40. VIDEO COURSE: How to
Optimize Facebook Ads & Posts
for Messenger Leads
http://m.me/arvellcraig - “DIGIMARCON”

41. Let’s Connect?
Twitter/ Instagram
Facebook / Linkedin:
ChatbotFunnels.me
ArvellCraig.com
@ArvellCraig