The document provides a business plan for Auto-Lab, an intelligent home automation company. The plan outlines Auto-Lab's mission to provide excellent customer service. It discusses the company's overall strategy, focusing on developing new products, understanding customers, reducing cycle time, and cross-selling. Financially, the goals are to broaden revenue, improve efficiency and financial health. The plan also provides details on management positions, SWOT analysis, market analysis, goals and objectives, financial projections, resource requirements, and marketing strategy.

1. Auto-Lab
Business Plan

2. Mission Statement
 We believe that Customer Service is crucial to the Company's success.
We strive to complete every contract with a handshake and have
every client gladly recommend Auto-Lab Intelligent Home to their
family and friends to facilitate them.
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3. OVERALL Strategy
BUSINESS PROCESS
What business processes must we
excel at?
• Develop new products
• Understand customer segments
• Reduce cycle time
• Provide rapid response
• Cross sell the product line
STRATEGY
FINANCIAL
How should we appear to our
stakeholders?
• Broaden revenue max
• Improve operating efficiency
• Improve enterprise financial health
CUSTOMER
How should we appear to our
customers?
•Service excellence
•Trusted business partner
LEARNING & GROWTH
How can we sustain our ability to
change and improve?
• Hire Key Technical talent
• Implement cross training
• Align personal goals

4. Hum main hai kuch khaas. See how! Auto-Lab Excellence Model
process Customer SatisfactionLeadership Policy & Strategy
Impact of SocietyResources
People SatisfactionPeople Management
Business Result

5. Management Positions
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NAME PHONE NO. AMOUNT OF SHARE
POSITION IN THE
MANAGEMENT
Asad -------- 20% DIRECTOR
Ali ------------- 10% GENERAL MANAGER
Kamran ------ 7% Tech DIRECTOR
Rabia ------------- 8%
HUMAN RESOURCE
DIRECTOR
Imran ------------------- 7%
FINANCIAL
CONTROLLER
Md. Rashid --------- 8%
DIRECTOR OF SALES
AND MARKETING

6. Strength Weakness Opportunity Threat
SWOT analysis

7. Market Summary
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 The people of Pakistan are mostly Tech lover who are willing to pay enough
for Productive devices.
 Haripur a city of Pakistan is also considered as a great place to live and there
is a sizable portion of population are school age children. The population is
approximately 5,00,000.
 People of Haripur are mostly educated who like to spend more for quality
product. Like auto channel switchers, auto room electric appliances
controllers.
 The per capita income of people in our country is increasing gradually which
is an indicator of increasing spending power.
 Last thing As we all have some sort of lazy germ and we would like to be fully
automated..

8. Strengths & Opportunities
 We will provide reasonable customer satisfaction.
 We will provide low cost and high quality products in a eco way, rapid delivery
With a reasonable rate & quantity.
 All the members of management team are properly qualified for this sector.
 We have adequate knowledge about renowned products, services all over the
world.
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9. Weakness & Threats
 Lack of Ambiance
 The Auto-Lab company is new and not yet established
 Loan burden
 We have limited owners capital funds
 Space for low profit margin
 High competition, As in new year announcement of 2015, The
electronic company Samsung Has stolen MY idea. But its ok..!!!
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10. Competition
 Direct completion will come from BrainiVim, Samsung etc.
 Though no competitors offer the fun and relaxing
atmosphere that our organization plans to establish.
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11. Goals & Objectives
 Ensure customer satisfaction and build a repeat-customer base.
 Improve our position in the local market and strengthen our brand.
 It also allows us to interact with people on a daily basis.
 A developed marketing program
 Promoted through radio and newspaper advertising, posters, and the yellow pages.
 Coupons will be issued for the business sector to encourage immediate sales.
 A person who is active in the community can promote the Auto-Lab through his
affiliation with many groups and organizations.
 10% discount will be applied to seniors to attract that market.
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12. Workflow of Auto-Lab client app!

13. Research & Development
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The R&D sector cost will be made in the following way-
 Different ideas from different professionals.
 Promoting new and afficient algorithms.
 Experienced developers.
 Other possible sources.
Around of the gross profit in R&D sector.5%

14. Required manpower
 Programmers (Permanent & Part-Time)
 Developers
 Designers
 Tech atheist.
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15. Financial Plan
30000000 30250000 30500000
25000000
23000000
21500000
1ST YEAR 2ND YEAR 3RD YEAR
Sales Vs. Expense - 3 years
Sales Cost
It is reasonable to assume that given the location, size of operation, and
unique concept of this Type of Automation, that it will produce sales in
excess of the existing operation. The projections set out in this plan,
however, are based on a more conservative estimate.
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16. Financial Pro Forma
In addition to the 1,20,00,000 of entrepreneurs
investment(60%), Auto-Lab is seeking 80,00,000 in long-term
loans(40%) for providing 1,80,00,000 in investment for
Software, Hardware, Building, liquor license, Ready Steady go
Auto Products supplies, legal fees, working capital, marketing
and personnel.

17. Economy
Slow Economic Recovery. We anticipate a slow-growth economy,
recovering from an economic recession.
Business Growth
Annual Growth Rate Percentage: We anticipate modest growth
over the coming years. The financials account for the following
growth projections:
Year 2: 6% Year 4: 4%
Year 3: 5% Year 5: 4%

18. Weekly Sales Variance
 Sunday will typically be our best sales for the week. The sales volume
for all other days is represented as a percentage relative to Monday.
 Therefore our weekly sales will vary as follows:
Monday: 80%, Tuesday: 70%, Wednesday: 85%, Thursday: 80%, Friday: 55%,
Saturday: 90%

19. Six-Month Start-Up Stage
As a new restaurant entry to the market, the ramp-up in customer draw
is expected to extend over 6 months. This is reflected in a higher than
average monthly sales variance shown as follows (Worst-case /
Expected-case):
 Month 1: 32% / 51% Month 4: 64% / 75%
 Month 2: 41% / 58% Month 5: 80% / 90%
 Month 3: 52% / 66% Month 6: 90% / 92%

20. Pricing & Cost Control
 Competitive Pricing Model. Revenue calculations are based upon
competitive price comparisons and established menu values in the
current marketplace. The following are baseline assumptions on
Average Check Totals, and Average Order Turns:
 Daily average for buy, spending is 2000 per person, In advance
order 1000 per person.
 With a focus on Cost Control, we anticipate 6 months to fine tune
the Auto-Lab operations and manage our costs within the defined
tolerance range between 18-31%.

21. Resource Requirements
 Management: Whole management bodies are responsible for overall
management, operations and training.
 Auto-Lab Supervisor: To be hired responsible for service staff
(Programmer, Developer, etc.), scheduling of front-end operations and
inventory, and training in conjunction with management.
 Sub-Supervisor: To be hired responsible for Auto-Lab staff, scheduling of
Auto-Lab operations, Automated devices(like motion detectors, light sensors,
Proximately sensors, accelerometer sensors, etc.) inventory and training in
conjunction with management.
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22. Market Promotion
 Online Advertising.
 Radio & Newspaper Advertise.
 Posters.
 Yellow Pages.
 Affiliation.

23. Customer Attraction
 Coupons
 Sponsorship
 Discount
 Membership Cards
 Decoration

24. THANK YOU!
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