The document discusses how Harrods, a luxury department store in London, uses social media for branding and recruitment. It covers topics like public relations, internal and external communications, and how social media can increase brand awareness and reach more applicants. Social media allows for wider communication with customers at a lower cost, helps engage audiences and maintain a current brand image. It also enables Harrods to reach more job applicants, attract high quality candidates, and provide a quicker recruitment process with better candidate service.