Social Media Marketing with respect to Facebook and Twitter

1. SOCIALMEDIAMARKETING

2. Social media marketing refers to the process of gaining traffic or
attention through social media sites.
The rise of social media is undeniable. There have been a lot of
arguments for where most of our time spent.
• 88%Facebook
• 83%Twitter
• 55%Google+
• 49%YouTube
• 47%LinkedIn
• 47%Blogging
• 21%Pinterest
• 9%StumbleUpon
• 5%Tumblr
• 5%Flickr

3. Why Facebook Marketing?
(Reasons for Organic SMM)
Aspects
of social
media

4. Why SMM ??
• Social networking websites allow individuals to interact with
one another and build relationships.
• Social networking sites act as electronic word of mouth.
• Social networking sites and blogs allow followers to “retweet”
or “repost” comments made by others about a product being
promoted.

5. Industry Opinion
• “We're entering an era of radical change for marketers. Faith in
advertising and the institutions that pay for it is reducing, while
faith in individuals is on the rise. Peers trust peers”
• - Chris Anderson, The Long Tail
• 87% trust a friend’s recommendation over critics review
- Marketing Sherpa
• 1 word of mouth recommendation has impact of 100 TV ads!
• - bzzagent.com

7. Facebook is a social networking service launched in February
2004.
It was founded by Mark Zuckerberg with his college friends
Facebook is accessed by 1.39 billion active users

8. INSIGHTS OF FACEBOOK
• Likes :- It gives information of page likes or fans whether they
are increasing or decreasing from time to time.
• Post reach :- It gives information about the post which have
updates on fan page to how many people it has reached. It is
further divided into organic or paid reach.
• Visits:- It gives information on how many people have visited
each page.
• People :- It gives an detailed information of people who have
visited the page.

10. CREATING BUSINESS PAGE
• Fill all details of your business.
• Profile picture :- One can add your business logo or good image of your work.
• Photos :- Visuals are at the top of the online accessibility pyramid: show products,
events, etc.
• Add about Your business :- Providing useful information to let your people know
who you are and what your mission is. You can list other ways people can connect
with you: through your main website, blog, and social profiles you maintain.
• Invitation to your friends :- You can invite your friends within facebook and people
who all are not on facebook you can invite them through emails also. Which will help
you in promoting your business.

11. SETTING UPBUSINESS PAGE

12. BUSINESS PAGE

14. MARKETING ON FACEBOOK
• After successful completion of your page you need to market
your business on Facebook.
• Attraction
• Promotion
• Sales

15. ATTRACTION
• Status :- You can update your viewers or fans with your existing
product or new product or offers or by pictures or events which are
coming down the line.
• Wall :- This tab is for viewing your recent activities and what your
Fans are posting. If you are worried about what people will say
when they add comments, you can limit what your Fans can post in
the Fan Permissions area of the Wall Settings. However, not
allowing comments might make them feel less connected with your
Page and your business.
• Engaging users :- You should often interact with users if they
comment or post anything on your wall

16. • Links :- Make it easy for user to see your business's main
domain name, newsletters or other value-added information.
• Reviews :- Fans can leave reviews about your business. This
can be a good tool to interact with your customers and hear
honest feedback. However, you should monitor this closely and
respond immediately to any negative feedback.
• Video :- Appealing videos can really help keep your content
fresh and interesting so Fans will come back to your page.

17. PROMOTION
• Share button :- A post can be shared by your fans if they like
your post it can be seen on their wall. They can tag their friends
with same interest.
• Tagging :- Add tags of people for post with same interest.
Adding a tag instantly creates a link to the person's timeline and
may share your post with their friends and they might generate
business for your product.
• Boost option :- It helps to create news feed on our target
audience page.
• Events - You can let your Fans know about upcoming
promotions, sales and other events.
• Contest :- we can engage our users by creating different kind of
contest also.

18. FACEBOOK-SPONSORED POSTS
PRODUCT PREFERENCE PRODUCT PREFERENCE

19. FACEBOOK- SPONSORED POSTS
FILL IN THE BLANKS FILL IN THE BLANKS

20. FACEBOOK SPONSORED POSTS
CAPTION THIS

21. FACEBOOK SPONSORED POSTS
LIKE VS SHARE

22. FACEBOOK SPONSORED POSTS
PRODUCT INFORMATION

23. HOWFACEBOOKCHANGEDBUSINESS
• Facebook is clearly a top choice. Ninety-two percent of marketers
are using Facebook and 72% plan on increasing their activities.
Less than 4% of marketers surveyed do not plan to utilize
Facebook. Second only to YouTube/video.
• Facebook is an area where marketers feel they can achieve
substantial results.
• 72% of B2C plan on increasing Facebook efforts.

24. • 77% of small- to mid-sized businesses (26-499 employees) will
also increase their Facebook activities.
• Facebook is also the top focus for people just getting started
with social media marketing (79%).
• Additionally, small- to mid-sized companies with 26-499
employees are more likely to increase their Facebook use (77%)
than small (70%) or large (69%) organizations

26. Twitter
• Twitter is a free social
networking and
micro-blogging
service that enables its
users to send and read
messages known as
tweets.

27. What is tweets?
Tweets are text based
posts of up to
140 characters
displayed on the
author's profile page
and delivered to the
author's subscribers
who are known as
followers.

28. • Twitter is a social
networking site founded
by Jack Dorsey in March
of 2006 and launched the
site in July of 2006.
According to Twitter, the
site is a real-time
information network
connecting users to the
latest stories, ideas,
opinions and news.

29. Reason Behind The Emergence of Twitter
•In a meeting Jack Dorsey
introduced the idea of an
individual using an SMS
service to communicate
with a small group, a
concept partly inspired by
the SMS group messaging
service TXTMOB.

30. Twitter’s good for:
• Linking up with a community of people who share your
interests.
• Live event reporting: finding out what people are talking away
from conferences, debates, sporting events, etc., in real time

31. Complications
• Too many responses, sometimes difficult to follow.
• #PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry
ladies)
• Should have invitational access to prevent this.

32. Twitter In Politics
Positives:
• use Twitter to interact in real
time with their constituents
• gage public support on various
bills being proposed
• feedback to the opposing
party’s ideas.
• Understand minority public
opinion
• Use to react to important
speeches
Negatives
• Content of speeches can be
misconstrued
• Difficult to put “positive spin”
on issues.
• Privacy issues.

33. Twitter Used In the Main Stream Media
Positives
• Discuss current issues
that are being talked
about in the news in
real time.
• Example: CNN’s Rick
Sanchez
• Provides audience
feedback- allows
audience to interact
with news reporters.
Negatives
• Opinions expressed are
not always that of the
host. (i.e., responders
are often employees.)
• Potentially impact
reputation of company

34. How Today’s Businesses Use
Twitter
Positives
• gain valuable insight from
consumers
• Demographics
• Consumer feedback
Negatives
• Product vulnerability.
• Potential to become too
focused on a specific
demographic population.

35. Some Examples
• Influential individuals
• Customer service
• Branding and relationships
• Direct sales
• Consumer products

37. Customer Service

38. Branding & Relationship

39. Direct Sales

40. Customer Products

41. Features in Twitter
• Twitpic
It leds you to share photo on twitter.It can be post through
phone or through sites
• Digsby
Digsby = IM + Email + Social Networks
digsby is a multiprotocol IM client that lets you chat with all
your friends on AIM, MSN, Yahoo, ICQ, Google Talk, and
Jabber
• Twitterstats
It takes the twitter usage and graphs that can be
displayed on the web page or blog.

42. What are
you
waiting
for? Start
tweeting!