Find out how to use print to maximize the growth potential of your small to medium sized business. Get ideas and advice.

1. How to Use PRINT to Maximise
the Potential of Your SME

2. In this digital age it’s important
not to overlook the potential
PRINT has to offer SME’s!
Used correctly print can play a vital role in
growing your business...

3. Advantages of Print
1) Easier to read and take in the information
2) More tactile, print finishes such as UV varnish can be
used to further kindle the senses
3) It’s physical presence is more likely act as a reminder
4) Being tangible it commands more attention
5) Gives the impression of being trustworthy & reliable
6) It provides a welcome break from technology

4. Effective Print
Products for SME’s
• Business Stationery
• Brochures
• Calendars
• Direct Mailers
• Folders
• Signage

5. Business Stationery
Good quality business stationery gives a positive
impression about your business, adding strength to your
brand and projecting a trustworthy persona.
Using thick stock, print finishes such as spot UV varnish or soft touch
laminates on business stationery will all add to the overall perception of your
business. Find out more about printed business stationery

6. Brochures
Top quality brochures are a great way to showcase your
business at both a corporate and product level, they are so
effective because they provide customers with a tangible
resource to retain and reuse.
With so many different papers, print effects & finishes to choose from its easy
to create a stunning brochure that would impress even your toughest critics.
Find out more about company brochures

7. Corporate Calendars
Calendars are a fantastic way to gain brand presence for
the entire year, they are also a great item to give out to
customers and prospects.
Desk tents are an effective and affordable
solution to corporate calendar. Find out more
about corporate calendars

8. Direct Mailers
Direct mail can be a very effective marketing tool for many
small businesses. It can be used to direct traffic to online
resources, generate sales leads or increase brand
awareness. Find out more about direct mailers
Options
- Self enclosed mailer
(made from 1 piece of paper folded and sealed)
- Cut to shape mailers
- Postcards
- Letter & accompaniment

9. Folders
Presentation Folders are a popular choice amongst small
businesses. They are a great value, high impact piece of
print which provides a professional way to compile and
present business literature.
Available as A5+ or A4+ these folders can
be finished with special laminates and
can include a business card holder.
Find out more about folders

10. Signage
Business signage is an essential way to direct customer to
you location and to promote your business to passers by.
There are many different types of internal & external signage on offer so
whatever your budget you will be able to find a suitable solution. Find out more
about signage options
• Sign Boards
• Banners
• Cur Out Letters
• Window Graphics

11. Summary
As a small business it is important to include
PRINT in your growth strategy.
Get in touch with us if you would like specific ideas about how to use print to
promote your business. 01332 662026 advice@ashfieldprinting.co.uk