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MOST RECOGNIZED LOGOS AND ITS IMPACT

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There are so many brands which became in the top list of customers minds.It is not less importance for their logos also.These unique, professional logos make them to stand out in industry and bring the values reminding their corporate identity.

Publicado en: Marketing
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MOST RECOGNIZED LOGOS AND ITS IMPACT

  1. 1. MOST RECOGNIZED LOGOS AND ITS IMPACT IN BUSINESS
  2. 2. CONTENTS 1. INTRODUCTION 2. MOST RECOGNIZED LOGOS 3. HIDDEN MEANING OF WORLDWIDE BRAND’S LOGO 4. TIPS TO CREATE BEST LOGOS 1. FACTORS IN MAKING BEST LOGOS 2. CONCLUSION 3. THANK YOU
  3. 3. INTRODUCTION Logo is the graphical representation of a business or production. A logo acts as a link between customer and business growth. Eventually, this growth is calculated when people become conscious about business name and quality provided, which later recognized as brand. For this reason emblem or logo reveals the identity of the company. This is how a logo becomes crucial in marketing strategy.
  4. 4. MICROSOFT MOST RECOGNIZED BRAND’S LOGO
  5. 5. AMAZON The popular e-commerce portal Amazon designed their logo conveying their collection of products to sell. This is represented by the arrow linking the ‘A’ to ‘Z means they have anything and everything from ‘A’ to ‘Z’. Also, the arrow indicates the smile depicting that, they are able to satisfy customers. ADIDAS The present logo consist of three stripes which are diagonally turned to create a shape of mountain peak. It represents the struggle of athletes and to achieve successful heights. HIDDEN MEANING OF MOST RECOGNIZED BRAND’S LOGO
  6. 6. APPLE The company's name was inspired by founder Steve Job’s visit to an apple farm. He found the name Apple was fun, spirited and not aggressive. Apple's first logo depicts Sir Isaac Newton sitting under an apple tree. It was later replaced as "rainbow Apple“, giving rainbow color stripes with a bite taken out of it. Later, several different monochromatic themes for the "bitten" logo, was introduced. But Jobs insisted that the logo be colorized to humanize the company. Logo included a bitten part of an apple not to confuse with a cherry.
  7. 7. MC-DONALDS Actually, the ‘M’ does not stand for the Mc –Donalds ‘M’. The golden arches represent the building design for the restaurant chain. The initial idea for the golden arches came from a stylized sketch of architect while designing the building. Company figured out that it is easily seen from far away. This is partially why the golden arches are still used as a symbol of the brand today.
  8. 8. MICROSOFT The window type logo consists of 4 colors represents various divisions or products of windows. Orange/Red : represents office tools. Green : represents xbox Blue : represents windows, outlook, one drive Yellow/Orange : represents bing
  9. 9. NIKE Nike’s logo known as ‘Swoosh’. It is formed by two simple curved lines. This Swoosh symbolizes motion and speed. The shape depicts an arc of movement. Nike is the Winged Goddess of Victory in Greek mythology. The mythological associations for the brand Nike are flight, victory, and speed. The goddess Nike had the power to fly and so did Michael Jordan.
  10. 10. GOOGLE "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules says Ruth Kedar’ the graphic designer who developed the famous logo. They wanted to retain the simple, friendly, and approachable style by adding the childlike simplicity and maintained the multi-colored playfulness and tilted ‘e’ is symbolizing their unconventional approach.
  11. 11. FACTORS TO CONSIDER WHILE CREATING LOGOS • Design • Color combination • Font • Size • Placement • Style • Representation of business values in the logo
  12. 12. • Make it more memorable, by keeping it simple and clear • It is recommended to be focused on single design rather than incorporating multiple designs. • Should always give the fresh feel • Symbolization should connect to the company's identity. • Understand the brand • Include a professional touch TIPS TO CREATE EFFECTIVE LOGOS
  13. 13. Always keep in mind that stay versatile and flexible while creating logo and consider how the logo stands with the competitors, from packaging to customer experience. It is crucial to balance the logo and the values that your company offers. Though it’s a bit challenging to create the pleasing logo promoting brand values, the right designers will gives you the effective result. CONCLUSION

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