This example is from an assignment in the Project & Portfolio III course, taken in July 2018, for my Music Business degree program at Full Sail University.

1. 9 to 5
Loe Vale
By: Alisson B, Gary B, Stella D, Ross T, Maria M, Ashley B

2. Table of Contents
● TREATMENT
○ Concept Line
○ Treatment
● DIFFERENTIATING FACTOR
● TALENT
● MARKETING
○ Infographic
● LOGISTICS
○ Production Schedule
○ Team Members
● REFERENCES
3
4
5-10
11
12-16
17
18
19
20
21
22-23

3. Treatment
3

4. Concept
It’s another day at the job for Loe
Vale, which includes daydreaming about
what he wishes he was doing
instead, like driving his car, chilling
with his friends, and basically
anywhere besides work.
4

5. Another day
At the job. Starting the video with a free
YouTube time-lapse clip of New York City, would
allow us to set the scene of where the music
video would be taking place. Focusing into a
transition of both the outside and inside of a
gas station where the artist works part-time,
Loe vale is asked by his supervisor to cover
the next shift right before he is about to
leave for the day. Left disappointed & with not
much of an option, Loe vale stands behind the
register & slips away into his daydream... 5

6. Daydreaming
And transitioning. Loe Vale zones out while working his 9
to 5 job serving customers. They are waiting for him as he
is dreaming about a better life. Using light leaks and blurry
effects, we can visually show the daydream sequence where
the scene transitions from his job to the next scene.
6

7. Cruising down the street in my
Cadillac. As Loe Vale heads back into a daydream, he’s taking a late night cruise in his new ride.
Enjoying the view from his driver seat, Loe vale passes by and stops at a Colombian street food
cart to purchase one of his favorite late-night snacks & walks away as he drops a stack of cash
for the food cart owner. These are also where the freestyle shots are taking place. 7

8. Party and
BOMBS! During the last daydream
scene, Loe Vale walks into a room filled
with his friends cutting loose by
throwing a party. The room will be
filled with neon lights, and smoke
bombs that will be yellow, blue and red
to symbolize his colombian heritage.
This will be the last scene before
cutting back to Loe Vale snapping out
of it at his part-time job. 8

9. Neon Schemes
Will make this video pop! During the
party and throughout his verses,
viewers will have a rough time
keeping their eyes off the screen.
These influences are eye catching
and will intrigue fans of all ages.
Since the video is aimed to be
dark, the meaning of this is that
there is always a hint of light at
the end of the tunnel. 9

10. Camera Work
The aim of the video is for the focus
to be on the poet himself, Loe Vale.
By using strap on cameras and Go-
Pro’s, this effect could be easily
achieved. The idea of our video is very
family orientated, so focusing on his
reactions to each environment he
comes in contact with will give the
viewers a personal side to the artist.
10

11. Differentiating Factor
What makes this video so different? Instead of the typical video you would imagine when you first
listen to the track, we are showing a more personal side to Loe Vale. With the camera work and
emphasis on his lyrics, you can actually see how he’s reacting in these environments. The message
behind the video is that there is always a hint of light in the darkest moments of your life. With
this message, viewers can see that there is much more behind who Loe Vale is and what he’s trying
to say.
11

12. Talent
12

13. Artist
13
Loe Vale is a Colombian-American Hip-Hop
artist based out of Miami, FL. Born and
raised in Queens, New York, Loe has been
surrounded by this genre since the
upbringing. Through his writing and music,
audiences can tell that he’s been through
hardships. However, this does not stop him
expressing and meaning everything he says.
Fans of his will enjoy this video because of
the meaning. They have never seen this side
of Loe Vale portrayed with media, only
through lyrics. Our mission is to make sure
each fan knows the real side of him.

14. Boss
14
Beginning his acting career in the early 80’s,
Kevin Costner has shown dynamic acting skills
by portraying in award winning movies like The
Bodyguard and Hidden Figures. His dramatic
feels would be a great addition to this music
video because he could fit the role of a stern
boss telling Loe Vale he has to work additional
hours. Kevin also has a huge following. When
viewers watch the video, it will not only bring
Loe Vale’s audience to watch it, but Kevin’s
fans as well. This will show an incline in views
on the video as well as great promotion for
Loe Vale.

15. 15
Clint Eastwood, born 1930, is a legendary
actor who has been in several films over
the spawn of 6 decades. Eastwood would
fit our role for an older customer trying
to get his attention while Loe Vale is
waking up from a daydream. With his
credibility, viewers will immediately
recognize Clint. Fans of his would be
surprised he’s in a rap video, however,
with films like American Sniper Million
Dollar Baby, he can bring audiences who
enjoy darker looking films.
Customer

16. 17
Street Food
Vendor
Wilmer Eduardo Valderrama is most commonly known
for his involvement in the role of Fez in the sitcom
That '70s Show as well as From Dusk till Dawn: The
Series. In our video, we want to strive for Loe Vale’s
culture to be mentioned in an uplifting way. As a
Colombian, casting Wilmer would be a great asset in
doing that.

17. 16
Cole Bennett is proclaimed to be shaping the
look of 2017 rap. Born in Chicago, Cole has been
surrounded by Hip Hop since he was young. He
is most known for directing videos on a whim.
He has built a strong following on making
videos for underprivileged artists. We chose
Cole because of his camera work and editing
style. Videos that he has done for Ski Mask
the Slump God and Lil Pump are perfect
examples of this. Cole has yet to do a video
with our idea, implementing darks and neons. It
will give Cole’s audience a new art to
appreciate while Loe Vale’s fans will notice a
change in direction for the look of his videos.
Director

18. Marketing
17

19. Infographic
18
Demographics:
● Age Range: 18-35 years old
● Ethnicities: White, Black, and/or Hispanic
with cultural backgrounds.
● Also includes students currently enrolled
in college or recent graduates.
Geographics:
● U.S. East Coast
● Major points: Miami & Orlando, FL
and New York, New York

20. Logistics
19

21. 20

22. Team MembersNAME EMAIL PHONE
NUMBER
DUTIES
ALISSON BISONO
(TEAM LEADER)
ABISONO@STUDENT.FULLSAIL.EDU 469-260-4617 Researcher, Free photo finder,
editor, Production Schedule,
Concept
ASHLEY BLEVINS AMBLEVINS@STUDENT.FULLSAIL.EDU 407-516-3766 Researcher, “Party” slide, helped
with talent slides,
ROSS TURNER RCTURNER1@STUDENT.FULLSAIL.EDU 404-791-2022 Research, photos, talent slides,
“cruising down the street” slides
STELLA DHINAKARAN SRDHINAKARAN@STUDENT.FULLSAIL.EDU 972-505-9869 Infographics, table of contents,
proofreading, daydreaming transition
MARIA GARAY MIGARAY@STUDENT.FULLSAIL.EDU 516-827-2256 Infographics, citations, free photo
finder, “Another Day” Slide, added
edits to certain slides.
GARY BAUGH GDBAUGH@STUDENT.FULLSAIL.EDU N/A
21

23. References:
“Clint Eastwood.” IMDb, IMDb.com, m.imdb.com/name/nm0000142/.
Free high quality photos · Pexels. (n.d.). Retrieved from https://www.pexels.com/
Hammond, Pete. “Pete Hammond's Notes On The Season: Why Costner, Eckhart & Letts Are Hidden Figures In Supporting Actor Oscar Race.” Deadline, Deadline, 31 Dec. 2016,
deadline.com/2016/12/kevin-costner-aaron-eckhart-tracy-letts-oscar-1201877157/.
HELLO! US. (2015, September 21). Wilmer Valderrama will play Demi Lovato's prince charming in new film. Retrieved July 13, 2018, from
https://us.hellomagazine.com/celebrities/1201509187956/wilmer-valderrama-latin-prince-charming-demi-lovato
How to win the Lottery, Really - [Man catching money from sky]. (n.d.). Retrieved July 10, 2018, from https://www.moneycrashers.com/how-to-win-the-lottery-strategy/
Limited, A. (n.d.). Stock Photo - Cafe cashier. Retrieved from https://www.alamy.com/stock-photo-cafe-cashier-133812504.html
Skelton, Eric. “Cole Bennett Is Shaping the Look of 2017 Rap, One Video at a Time.” PigeonsandPlanes, Complex, 1 June 2018, pigeonsandplanes.com/in-depth/2017/08/cole-bennett-
director-lyrical-lemonade-interview.
22

24. References:
Solis, Steven. “Video: Loe Vale - Faded to White Ft. Surf Gvng.” Rapzilla, 11 Mar. 2016, rapzilla.com/2016-03-loe-vale-faded-to-white-ft-surf-gvng/.
The Most Authentic Colombian Food You Will Ever Taste! (n.d.). Retrieved July 13, 2018, from http://empanadamonster.com/
“The Top 28 Kevin Costner Films.” Den of Geek, 16 Feb. 2017, www.denofgeek.com/us/movies/kevin-costner/241716/the-top-28-kevin-costner-films.
Time Lapse - New York City [Moving image of taxi in N.Y.]. (n.d.). Retrieved July 10, 2018, from https://media.giphy.com/media/SuG8hEiyKDCDe/giphy.gif
Tove lo habits gif. (n.d.). Retrieved from https://www.tumblr.com/search/tove lo habits gif
U. (n.d.). Beautiful Free Images & Pictures | Unsplash. Retrieved from https://unsplash.com/
“Well Connected (@Loeislike) • Instagram Photos and Videos.” Instagram, www.instagram.com/loeislike/.
23