1. NORMAN HARTNELL
ASHLEY SHORT
FRM 331: CURRENT DESIGNERS

2. BIOGRAPHY
Norman Hartnell is a Caucasian designer who was born in 1901
in London, England.While studying at Cambridge University, he
designed costumes for drama performances.These costumes
were reviewed by a local journalist, which convinced Hartnell he
should choose a career with fashion design. (“Norman
Hartnell.”) He decided to leave Cambridge University without
receiving his degree, and established his label on Bruton Street
in Mayfair in 1923. (“Hartnell.”) In 1942, he was a founding
member of The Incorporated Society of London Fashion
Designers. (“Dress.”) Hartnell passed away in at the age of 78 in
June 1978. (“Norman Hartnell.”)
“Royal Designer Norman Hartnell Part
One.”

3. BESTYEARS,AWARDS, BREAKTHROUGHS &
INNOVATIONS
According to Fashion Model Dictionary,“the turning point in his
career came when he designed the brides and bridesmaids
dresses for the Duke of Gloucester, 3rd son of King GeorgeV.”
(“Norman Hartnell.”) From there, he was appointed the
dressmaker to the British Royal Family in 1938. Hartnell created
both the wedding gown and coronation gown of the current
Queen Elizabeth, as well as multiple casual and formal garments
for her. For his services to the Royal Family, the Queen knighted
Hartnell, and became known as ‘The First Fashion Knight.’ He is
one of only four British designers to have ever been knighted.
(“Hartnell.”)
Queen Elizabeth’s Wedding
Gown Sketch (“Hartnell.”)

4. INFLUENCES,THEMES AND MUSES
Norman Hartnell was known for his elegant designs, lavish
embroidery, and intricate details. In addition to designing for the
British Royal Family, Hartwell’s clients included Hollywood
celebrities and socialites. (“Hartnell.”)
His designs are influenced greatly by his start in designing for
theatrical performances while he was enrolled at Cambridge
University.According to the Encyclopedia of Fashion,“he drew
inspiration from the saucy French paintings of Watteau and
Boucher, purity of line from Italian masters like Botticelli and
painters such as Renoir andTissot for what he described as a
touch of ‘chi chi’.” Portraits in the halls of Buckingham Palace
gave Hartnell inspiration for the crinoline dresses that became a
symbolic royal look. (Almond.)
The dress to the side is a silk satin couture evening dress by
Norman Hartnell, circa 1948.The silhouette is influenced by
Christian Dior’s ‘New Look’ that was introduced in 1947.
(“Dress.”)
Couture Evening Gown.
(“Dress.”)

5. SILHOUETTES, FABRICS AND COLORS
Hartnell used expensive fabrics in his designs, such as silk and
satin.Also used were tulle, fur and tweed. He also used much
embroidery with his garments, including pearls and crystals.
(Almond.)
His menswear collection was just as extravagant as his designs
for women. Suits had crisp and clean lines, and were constructed
of the latest fabrics and colors. Hartnell was attributed with the
return of the double-breasted suit jacket in the 1960’s.
(“Hartnell.”)
(“Evening Gown.”)

6. TARGET MARKET & MARKETING STRATEGIES
Norman Hartnell targeted women and men of an important
status. Using extravagant designs and embroidery, he targeted
mostly people of royalty or celebrities.While this target was his
focus, Hartnell did produce ready-to-wear collections that were
sold in department stores starting in 1942.Also, he created the
uniforms duringWorldWar II of the British Red Cross and
Women’s Royal Army Corps. (Almond.)
“Evening Dress, 1934.”

7. GARMENTS
(“Cocktail Dress.”) (“Dress and Jacket.”) (“The Flowers of the
Fields of France.”)

8. LEGACY OF OWNERSHIP/CREATIVE CONTROL
OR OBSTACLES AND POTENTIAL SOLUTIONS
After Norman Hartnell’s passing in 1979, his legacy lived on
through French designer Marc Bohan. Bohan’s designs and
collections lived up to Hartnell’s reputation,however the
company had to officially close in 1992 because of the recession.
(Almond.)
Gown by Marc
Bohan for
Norman
Hartnell Design
House.
(“Evening
Dress, Ca.
1990.)

9. DESIGN AESTHETICS: PASTV. PRESENT
OR POTENIAL FOR SUCCESS OF REVIVAL
Because of Norman Hartnell’s elaborate designs, his label could
still be profitable if it still marketed towards the Royal family and
celebrities.Those types of gowns are always needed at red
carpet events, and could be used for the Royal family. Many
people are obsessed with the family, and Princess Kate has
become a fashion icon for their country.

10. EVALUATION OF SUCCESS
OR MODERN MARKETING PROPOSAL
Marketing a ModernVersion:
• Produce couture garments for celebrities for runway events
and award shows.
• Produce ready-to-wear garments for Princess Kate of the
British Royal Family.
• Produce new bridal collection.

11. WORK CITED
Almond, Kevin.“Norman Hartnell-Fashion Designer Encyclopedia.” Encyclopedia of Fashion. Web. 8 Nov 2015.
http://www.fashionencyclopedia.com/Ha-Ja/Hartnell-Norman.html
“Cocktail Dress.” Victoria and Albert Museum. Web. 8 Nov 2015. http://collections.vam.ac.uk/item/O366119/cocktail-dress-hartnell-
norman/
“Dress.” Museum of London. Web. 8 Nov 2015. http://collections.museumoflondon.org.uk/Online/object.aspx?objectID=object-80661
“Dress and Jacket.” Victoria and Albert Museum. Web. 8 Nov 2015. http://collections.vam.ac.uk/item/O120809/dress-and-jacket-hartnell-
norman/
“Evening Dress.” Victoria and Albert Museum. Web. 8 Nov 2015. http://collections.vam.ac.uk/item/O120594/evening-dress-norman-
hartnell/
“Evening Dress, 1934.” Victoria and Albert Museum. Web. 8 Nov 2015. http://collections.vam.ac.uk/item/O365922/evening-dress-norman-
hartnell/
“Evening Dress, Circa 1990.” The Metropolitan Museum of Art. Web. 8 Nov 2015. http://www.metmuseum.org/collection/the-collection-
online/search/80922
“The Flowers of the Fields of France.” Victoria and Albert Museum. Web. 8 Nov 2015. http://collections.vam.ac.uk/item/O16820/the-
flowers-of-the-fields-evening-dress-hartnell-norman/
“Hartnell.” Norman Hartnell. Web. 8 Nov 2015. http://www.normanhartnell.com/welcome/
“Norman Hartnell.” Fashion Model Dictionary. Web. 8 Nov 2015. http://www.fashionmodeldirectory.com/designers/norman-hartnell/
“Royal Designer Norman Hartnell Part One.” The Royal Post. 16 May 2012.Web. 8 Nov 2015. http://theroyalpost.com/2012/05/16/royal-
designer-norman-hartnell-part-one/

12. Ralph Lauren
Ashley Short
FRM 331: Current Designers

13. Biography
Ralph Lauren was born on October 14, 1939 in NewYork
City. (Price, Pg. 226.) His birth name was Ralph Lifshitz,
which he changed to Lauren at the age of 16 because of
being consistently teased in school. He was born the
third of four children to parents, Frieda and Frank.
According to Biography.com, his parents were
“Ashkenazi Jewish immigrants who had fled Belarus.”
Ralph Lauren was known for his distinct fashion sense,
and was inspired by Hollywood stars such as Cary Grant
and Fred Astaire, as well as a preppy wear and vintage
looks. He studied business for two years at Baruch
College in Manhattan. Then, after a short while enlisted
in the Army, he took a sales job at Brooks Brothers.
(“Ralph Lauren Biography.”)
Lauren married Ricky Anne Low-Beer in 1964 in New
York City.The couple has three children: sons Andrew
and David, and daughter Dylan. (“Ralph Lauren
Biography.”)
(Price, Pg. 226.)

14. BestYears,Awards, Breakthroughs & Innovations
According to the textbook Who’s Who in Fashion, 5th
Edition, Ralph Lauren’s awards are:
 Coty American Fashion Critics’ Award, Men’s Wear,
1970
 Return Award, Men’s Wear, 1973
 “Winnie”, 1974
 Return Award, 1976
 Hall of Fame, Men’s Wear, 1976
 Hall of Fame, Women’s Wear, 1977
 Men’s Apparel, 1981
 Special Award, Women’s Wear, 1984
 Council of Fashion Designers of America (CFDA)
Special Award, 1981
 Retailer of theYear, 1986
 Fashion Walk of Fame, 2000
 (Price, Pg. 226.)(“Ralph Lauren-Fashion Walk of
Fame.”)

15. BestYears,Awards, Breakthroughs & Innovations
According to Biography.com, “Lauren is known
for capitalizing on an aspirational style and key
insignia which evokes the British gentry while
also referencing the aesthetics of the American
upper class.” (“Ralph Lauren Biography.”)
In 1972, Lauren released a line of short sleeved
cotton shirts that came in 24 colors.This design
had the famous logo, one of a polo player, which
became the signature look for the brand. (“Ralph
Lauren Biography.”)
Lauren has also designed uniforms for the USA
OlympicsTeam in Bejing. (“Ralph Lauren
Biography.”)
Polo Logo
(Daily Mail Reporter.)

16. Influences,Themes and Muses
Much of Ralph Lauren’s inspiration came from his
Hollywood icons. In an interview with Michael
Gross, he stated that he would fall into fantasies
at the movie theaters when he was younger
living in the Bronx. Actors, such as Fred Astaire
and Cary Grant, were major inspirations.Also
inspiring the designer were the classic set designs
by Cedric Gibbons for MGM Studios.
(Whitelocks.)
It is also noted that Ralph Lauren stated in an
interview in 1993 that he was “inspired by a world
that had a sense of dream.” (Whitelocks.)
Outfit from Spring 2000 Ready-
to-Wear
(“Look 20/69.”)

17. Silhouettes, Fabrics andColors
Ralph Lauren has been criticized in the past as
not having the most innovative designs, but
many consumers do embrace his classic looks.
His brand has evolved to include a luxury clothing
line and a rustic apparel line called RRL. (“Ralph
Lauren Biography.”
Much of the silhouettes in Ralph Lauren’s
collections are tailored and structured. Colors
used are mainly neutrals-gray, white, black and
brown.
Menswear Collection 2005
(“Look 12/68.”)

18. Target Market & MarketingStrategies
Because much of Ralph Lauren’s collections are
more sophisticated and chic designs, their target
market is a more sophisticated age and status.
The target for womenswear and menswear is 35
to 55 years old.These individuals are
professionals with at least a Bachelor’s degree
and an income of at least $50,000.
Ralph Lauren released a Rugby line that is
targeted towards ages 16-25. (Price, Pg. 228.)
However, this line closed in 2014. (“Ralph Lauren
Corporation.”)
Marketing strategies include increasing e-
commerce sites and expanding their
international presence. (TrefisTeam.)

19. Garments
Menswear Collection
Spring 2008
(“Look 10/50.”)
Spring Ready-to-Wear
2010
(“Look 1/51.”)
Spring Ready-to-Wear
2016
(“Look 42/49.”)

20. Legacy ofOwnership/CreativeControl
Ralph Lauren is a public company based in New
York City. Brands included under the company
are Polo by Ralph Lauren, RRL, Chaps, RLX Ralph
Lauren and Club Monaco.The company designs
in markets such as apparel, accessories,
fragrances and home furnishings.There are
approximately 13,000 stores located worldwide.
(“Ralph Lauren Corporation.”) Ralph Lauren
recently stepped down as CEO of his company,
and appointed Stefan Larsson to start as the new
CEO beginning in November 2015. (Wagner.)

21. DesignAesthetics: Past v. Present
Collections for Ralph Lauren have stayed
consistent in the fact that they all have classic
pieces.As time has evolved, collections have
included more pops of color. Also, Ralph Lauren
has introduced a Resort collection in addition to
Women’s Ready-to-Wear and Menswear.

22. WorkCited
Daily Mail Reporter. “Causing a Chukka: Ralph LaurenWins Case Against U.S. Polo Association Over Right to Use
Horseman Logo.” Daily Mail. 18 May 2011.Web. 15 Nov 2015. http://www.dailymail.co.uk/femail/article-
1388350/Ralph-Lauren-wins-case-U-S-Polo-Association-right-use-horseman-logo.html
“Look 1/51.” Vogue.com. Web. 15 Nov 2015. http://www.vogue.com/fashion-shows/spring-2010-ready-to-
wear/ralph-lauren/slideshow/collection#1
“Look 10/50.” Vogue.com. Web. 15 Nov 2015. http://www.vogue.com/fashion-shows/spring-2008-menswear/ralph-
lauren/slideshow/collection#10
“Look 12/68.” Vogue.com. Web. 15 Nov 2015. http://www.vogue.com/fashion-shows/fall-2005-menswear/ralph-
lauren/slideshow/collection#12
“Look 20/69.” Vogue.com. Web. 15 Nov 2015. http://www.vogue.com/fashion-shows/spring-2000-ready-to-
wear/ralph-lauren/slideshow/collection#20
“Look 42/49.” Vogue.com.Web. 15 Nov 2015. http://www.vogue.com/fashion-shows/spring-2016-ready-to-
wear/ralph-lauren/slideshow/collection#42
Price, Holly Alford andAnne Stegemeyer. Who’sWho in Fashion, 5th Edition. Fairchild Books USA, 2009. Web. 15
Nov 2015.

23. WorkCited
“Ralph Lauren Biography.” Biography.com. Web. 15 Nov 2015. http://www.biography.com/people/ralph-lauren-
9374814
“Ralph Lauren Corporation.” Vault.com. Web. 15 Nov 2015. http://www.vault.com/company-profiles/general-
consumer-products/ralph-lauren-corporation/company-overview.aspx
“Ralph Lauren-FashionWalk of Fame.” Flickr. 15 Mar 2009.Web. 15 Nov 2015.
https://www.flickr.com/photos/thaddeus_photos/3368111199
TrefisTeam. “International Markets and Merchandise Innovation Key for Ralph Lauren.” Forbes. 2Apr 2014.Web.
15 Nov 2015. http://www.forbes.com/sites/greatspeculations/2014/04/02/international-markets-and-merchandise-
innovation-key-for-ralph-lauren/
Wagner, Laura. “Ralph Lauren Steps Down as CEO.” NPR. 29 Sept 2015.Web. 15 Nov 2015.
http://www.npr.org/sections/thetwo-way/2015/09/29/444552971/ralph-lauren-steps-down-as-ceo
Whitelocks, Sadie. “Ralph Lauren’s Rags to Riches: How DesignerWent From Being a Kid From the Bronx to a
Fashion MogulWorth $6.5 Billion.” Daily Mail. 29 Oct 2012.Web. 15 Nov 2015.
http://www.dailymail.co.uk/femail/article-2224914/Ralph-Laurens-rags-riches-How-designer-went-kid-Bronx-
fashion-mogul-worth-6-5billion.html

25. Image of Designer Perry Ellis
(Price, 132.)

26. Perry Ellis on Fashion Walk of
Fame (“New York’s Fashion
Walk of Fame.”)

27. Perry Ellis Womenswear Spring
2005 (“Olympus Fashion Week
Spring 2005-Perry Ellis
Womenswear-Runway.”)

28. Perry Ellis Fall 2011 Menswear
(“Look 1/41.”)

29. Perry Ellis Menswear Fall
2015 (“Perry Ellis-
Runway-Fall 2015
Mercedes-Benz Fashion
Week.”)
Marc Jacobs for
Perry Ellis (“Perry
Ellis Grunge
Collection.”) Spring 2012 Menswear
(“Look 2/43.”)

36. Douglas Hannant
Ashley Short
FRM 331: Current Designers

37. Biography
Douglas Hannant graduated from
Missouri State University, and then
relocated to New York to study at
FIT in 1986. Upon graduation,
Hannant worked as a Display
Director for many years at Barney’s
and Bloomingdales. While working
there, he noticed an opportunity in
the luxury market. In 1996, Hannant
developed his first collection. The
collection was picked up instantly
by retailers including Neiman
Marcus, Saks Fifth Avenue,
Bloomingdales, and Nordstrom’s.
(“Douglas Hannant.”)
Picture of Douglas
Hannant
(“Douglas Hannant.”)

38. Best Years, Awards, Breakthroughs & Innovations
While working at Barney’s and
Bloomingdales, Hannant
noticed a gap in the luxury
market of the fashion industry.
He is quoted as saying “There
was a need for good taste,
modern design, and
something special in luxury
clothing to go against the
uniform style of the ‘90’s.”
(“Douglas Hannant Fashion
Designer.”)
Fall 2011 Collection on Runway (Left) and
Red Carpet (Right)
(“Nicole Richie in Douglas Hannant-Elle’s
18th Annual Women in Hollywood Tribute.”)

39. Influences, Themes and Muses
Douglas Hannant’s designs are a mix between
Modernism and Romanticism. His designs are
simple, however are made with rich fabrics
and textiles. The designer’s theme is luxury
clothing with a balance of sexy and chic.
(“Douglas Hannant.”)
Spring 2013 Ready-to-Wear
(“Look 37/38.”)

40. Silhouettes, Fabrics and Colors
Douglass Hannant likes to use
embellishments in many of his designs.
Embellishments that are used include
beading, fringe, feathers, and ruffles.
According to NY Magazine, “His evening
gowns are sexy and dramatic, often in
bold colors and soft, flowing fabrics that
manage to discreetly highlight the best
aspects of the female form.”(“Label
Overview.”)
In addition to Ready-to-Wear collections,
Hannant has also designed bridal gowns.
(“All Seasons.”)
Fall 2014 Ready-to-Wear
(“Douglas Hannant
Collection.”)

41. Designs
Resort 2015
Collection
(“Look 5/15.”)
Fall 2007 Ready-to-Wear
(“Look 13/41.”)
Bridal Fall 2013
(“Douglas Hannant-
Fall 2013.”)

42. Target Market & Marketing Strategies
Douglas Hannant designs clothing for women,
and his collections are sportswear and
couture, day and evening with a youthful look.
The girl he designs for has a lifestyle that may
take her from New York, Aspen, the Hamptons
and Palm Beach. Celebrities that have worn
Hannant’s designs include Beyonce, Ivanka
Trump, Sarah Jessica Parker, Olivia Palmero,
and Sandra Bullock. (“Douglas Hannant.”)
Olivia Palmero wearing Douglas
Hannant
(“LBDs (and Some Jumpsuits.)”)

43. Legacy of Ownership/Creative Control
I could not find much information about the
ownership and creative control of Douglas
Hannant’s brand. There is no e-commerce site
for the designer, and I only found that the
brand was established by him in 1996 in New
York City. He is listed as the head designer.
(“About Douglas Hannant.”)

44. Work Cited
“About Douglas Hannant.” FashionBi. Web. 29 Nov 2015. http://fashionbi.com/brands/douglas-
hannant/info
“All Seasons.” Vogue.com. Web. 29 Nov 2015. http://www.vogue.com/fashion-shows/resort-
2015/douglas-hannant#all-seasons
“Douglas Hannant.” FMD.com. Web. 28 Nov 2015.
http://www.fashionmodeldirectory.com/designers/douglas-hannant/
“Douglas Hannant Collection.” NY Magazine. Web. 28 Nov 2015.
http://nymag.com/thecut/runway/2014/fall/new-york/rtw/douglas-hannant/18/
“Douglas Hannant-Fall 2013.” Bridal.com. Web. 29 Nov 2015. http://www.brides.com/wedding-dresses-
style/bridal-runway-shows/2012/10/new-douglas-hannant-wedding-dresses-2013-fall#slide=10
“Douglas Hannant Fashion Designer.” Infomat. Web. 28 Nov 2015.
http://www.infomat.com/whoswho/douglashannant.html
“Label Overview.” NY Magazine. Web. 28 Nov 2015.
http://nymag.com/thecut/fashion/designers/douglas-hannant/
“LBDs (and Some Jumpsuits.)” Breakfast with Kate Moss. 31 Jan 2013. Web. 29 Nov 2015.
http://breakfastwithkatemoss.blogspot.com/2013/01/lbds-and-some-jumpsuits.html
“Look 5/15.” Vogue.com. Web. 29 Nov 2015. http://www.vogue.com/fashion-shows/resort-
2015/douglas-hannant/slideshow/collection#5
“Look 13.41.” Vogue.com. Web. 29 Nov 2015. http://www.vogue.com/fashion-shows/fall-2007-ready-to-
wear/douglas-hannant/slideshow/collection#13
“Look 37/38.” Vogue.com. Web. 29 Nov 2015. http://www.vogue.com/fashion-shows/spring-2013-ready-
to-wear/douglas-hannant/slideshow/collection#37
“Nicole Richie in Douglas Hannant-Elle’s 18th Annual Women in Hollywood Tribute.” RCFA. 18 Oct 2011.
Web. 29 Nov 2015. http://www.redcarpet-fashionawards.com/category/blog/blog-designers/douglas-
hannant/

45. Antonio Berardi
Ashley Short
FRM 331: Current Designers

46. Biography
Antonio Berardi was born in the United Kingdom in
1968, and studied at Central Saint Martins College
of Art and Design located in London. While
attending school, Berardi was also assistant to
designer John Galliano. He started his own
collection in 1994 and debuted his first collection
in 1995. (“Antonio Berardi.” Fashion Model
Directory.)
Image of Antonio Berardi
(“Antonio Berardi.” Fashion
Model Directory.)

47. Best Years, Awards, Breakthroughs & Innovations
Many celebrities have worn Antonio Berardi’s
designs to award shows and other events. These
celebrities include Nicole Kidman, Madonna, Anne
Hathaway, Beyoncé, and Kate Hudson. (“Antonio
Berardi.” British Fashion Council.)
Beyoncé in Antonio Berardi
(“Beyoncé Knowles in
Antonio Berardi-Radio Row.”)

48. Influences, Themes and Muses
Berardi has many influences in his life that he
incorporates in his designs and collections. Much
of his original inspiration came from the
combination of cultures in his personal heritage as
a British Sicilian. According to his biography on
British Fashion Council, “He blends traditional
Savile Row tailoring with the more colorful,
offbeat and freewheeling clothing of Sicily.”
Also, an inspiration for Berardi is his mother and
her ladylike style.
Finally, designer John Galliano was a large
inspiration and mentor in Berardi’s life. Galliano
instilled in him to be true to one’s personal vision.
(“Antonio Berardi.” British Fashion Council.)
Resort 2014 (“Look 24/25.”)

49. Silhouettes, Fabrics and Colors
Antonio Berardi’s designs enhance a woman’s
natural curves and figure. His clothing may look
simple on the hanger, but then comes alive as it is
worn on the consumer. “Berardi also has a natural
feel for materials and instinctively grasps how
new fabrics can be used to maximum effect,
creating original shapes that extend the
vocabulary of body language.” (“Antonio Berardi.”
British Fashion Council.)
Spring 2016 Ready-to-Wear
(“Look 27/37.”)

50. Target Market & Marketing Strategies
Antonio Berardi designs for the sophisticated
woman, with ages ranging from approximately 25
to 45 years old. Designs are chic, fashionable and
feminine.
Fall 2015 Ready-to-Wear
(“Look 13/45.”)

51. Designs
Fall 2007 Ready-to-Wear
(“Look 1/45.”)
Spring 2011 Ready-to-
Wear (“Look 8/39.”)
Spring 2007 Ready-to-
Wear (“Look 24/36.”)

52. Legacy of Ownership/Creative Control
Antonio Berardi started out his career as an assistant for designer John
Galliano.
In 1994, Berardi started his own label and showed his first collection in 1995.
In 1998 and 1999, Berardi designed for Italian house of Ruffo Research.
In 2000, he was appointed as head designer for Exte.
In February 2002, Berardi signed a 5 year contract with Italian backer, Gibo,
which is a prestigious Italian manufacturer. The company provided him with
financial security.
In mid 2001, Berardi took over designing for Exte, and his first collection with
them was presented in Spring/Summer 2002.
Currently, Berardi designs for his own brand.
(“Antonio Berardi.” Fashion Model Directory.)

53. Work Cited
“Antonio Berardi.” British Fashion Council. Web. 6 Dec 2015.
http://www.britishfashioncouncil.com/designer_profile.aspx?DesignerID=1328
“Antonio Berardi.” Fashion Model Directory. Web. 6 Dec 2015.
http://www.fashionmodeldirectory.com/designers/antonio-berardi/
“Beyoncé Knowles in Antonio Berardi-Radio Row.” Red Carpet Fashion Awards. 2 Jan 2013.
Web. 6 Dec 2015. http://www.redcarpet-fashionawards.com/2013/02/01/beyonce-
knowles-in-antonio-berardi-radio-row/
“Look 1/45.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-shows/fall-
2007-ready-to-wear/antonio-berardi/slideshow/collection#1
“Look 8/39.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-shows/spring-
2011-ready-to-wear/antonio-berardi/slideshow/collection#8
“Look 13/45.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-shows/fall-
2015-ready-to-wear/antonio-berardi/slideshow/collection#13
“Look 24/36.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-
shows/spring-2007-ready-to-wear/antonio-berardi/slideshow/collection#24
“Look 24/25.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-
shows/resort-2014/antonio-berardi/slideshow/collection#24
“Look 27/37.” Vogue.com. Web. 6 Dec 2015. http://www.vogue.com/fashion-
shows/spring-2016-ready-to-wear/antonio-berardi/slideshow/collection#27

54. PRABAL GURUNG
Ashley Short
FRM 331: Current
Designers

55. BIOGRAPHY
Prabal Gurung was born in Singapore and raised
in Nepal. He began his fashion career in New
Dehli, and then he moved to New York City to
attend Parsons The New School for Design. Once
he graduated, he worked with Cynthia Rowley for
two years as a part of the design and production
team. Afterwards, he was appointed as the design
director for Bill Blass, where he worked for five
years. Then, Gurung launched his first collection in
2009. (“Prabal Gurung.”)
Prabal Gurung Photograph
(“Prabal Gurung.”)

56. INFLUENCES, THEMES AND MUSES
Prabal Gurung has designed clothing for
prominent women, such as First Lady Michelle
Obama and The Duchess of Cambridge Kate
Middleton. His philosophy encompasses “luxury,
indelible style and an astute sense of glamour.”
(“Prabal Gurung.”)
He has noted the late Yves Saint Laurent as an
inspiration for him. Also, he was first inspired to
start a career as a designer after seeing a white
dress at a London Chanel store. (Wigham.)
Kate Middleton in Prabal
Gurung (Abraham.)

57. SILHOUETTES, FABRICS AND COLORS
Prabal Gurung designs with silhouettes that
compliment the woman’s figure. Such designs
include a straight pant, A line skirt, pencil skirt, shift
dresses and flowy tops. His designs have an ease
about them. Colors that are used include neutrals,
brown, black and white, pops of colors, such as
blue and red.
Spring 2013 Ready-to-Wear
(“Look 29/39.”)

58. DESIGNS
Fall 2009 Ready-to-
Wear (“Look 15/19.”) Spring 2014 Ready-to-
Wear (“Look 10/39.”)
Fall 2015 Ready-to-
Wear (“Look 20/36.”)

59. TARGET MARKET & MARKETING STRATEGIES
Prabal Gurung designs clothing for women to
make them feel beautiful. The women that he
dresses are ages 25-45 years old. These women
have a high level of sophistication and chic style.
Picture Caption
(Makkas.)

60. WORK CITED
Abraham, Tamara. “The Duchess of Cambridge Wows in Edgy Prabal Gurung Dress, Putting US Label
on the Global Fashion Map.” Daily Mail. 11 Sept 2012. Web. 8 Dec 2015.
http://www.dailymail.co.uk/femail/article-2201634/The-Duchess-Cambridge-wows-edgy-Prabal-
Gurung-dress-putting-U-S-label-global-fashion-map.html
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