Overview of Business Intelligence Concepts for ordinary folks

1. Business
Intelligence - 101
Ashok Bhatla
MS, PMP
BI Consultant

2. Business Intelligence
is No.1 Priority for IT
Managers today.
Business Intelligence is a combination of tools,
processes and software which help a company to
transform data into actionable knowledge,
thereby allowing them to take informed decisions
in order to achieve their strategic goals.
It’s all about
providing right
information to right
people at the right
time
We are drowning in
data, but starving
for knowledge

3. Business
Intelligence
Trend Analysis
Regression Analysis
Hierarchical Decision Models

4. Get Deeper
Insights
into
Business
with
meaningful
data
Faster
Decision
making
using
improved
Business
Processes
Improve
productivity
and
efficiency
leading to
better
profits
Improve
productivity
and
efficiency
leading to
better
profits

5. Define Objectives –
What metrics to be
reported,
Collect and Store
the right information
(Storing the data in
data marts) –
Gathering data from
Retail Systems, Web
Site Software and
Production Systems
measuring quality
etc.
Analyze the data
using some
statistical tools or
data mining
softwares
Present the
information to end
consumers (using
some Reports,
Visualizations,
Charts, Dashboards
etc.)
Make evidence
based decisions to
achieve the goals of
the company.
Steps in a Typical BI Process

6. Transactional Databases
Data Warehouse
ETL (Extract, Transform and Load
Enterprise Reporting
Business Intelligence Flow Diagram

8. BIG Data Characteristics
• Text, Video,
Images, Logs,
Sensors Data
• Streaming
Data
• Terabytes to
Petabytes
Volume Velocity
VeracityVariety
Big
Data

9. Big Data Types
Big
Data
Sensors
Data like
from Cars
Data From
Mobile
Devices
RFID Data
from Retail
Stores
Web Logs
– like from
AMAZON
and
Facebook
Grid Data
(like from
Utilities)
Healthcare
Data (
Patient
Records)

10. Challenges of Big Data
Difficult to
analyze using
traditional
relational
database
methods
Most of the data
is unstructured, in
many different
formats
Tools to
capture and
store the data
are still
evolving
Privacy and
security of the
data when it is
stored in the
public cloud