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New microsoft office power point presentation
New microsoft office power point presentation
Presented By: 
Abida Jahangir 
Amna Yousaf 
Aqsa Khalid 
Asma Ghulam Hussain 
Hafiza Saba Akram 
Zarsha Khalid
Introduction: 
Gourmet is refined uncontrolled love of good food. 
Gourmet was founded in 1987 in Lahore and 
started its operations as a bakery and confectioner 
shop. 
It always focuses on customer’s need and serves 
them with quality products. 
Its shop’s network 
all over the city 
of Lahore.
Mission statement: 
“Our mission is to provide quality products at lowest 
prices.” 
Vision: 
“Leader of quality providers in the region by offering 
products enjoyed in every home. This will be 
achieved from the dedication of each employee in 
conjunction with supportive participation from 
management at all levels.”
Product line: 
Bakery 
Sweets 
Dairy 
Beverages 
Water 
Candies 
Juices 
Jam and ketchup etc.
New microsoft office power point presentation
Strengths: 
Pricing Power 
Innovative Culture 
Size Advantages 
Economies of Scale 
Cost Advantages 
Unique Products 
Brand name
Weaknesses: 
High Staff Turnover 
Online Presence 
Customer Service
Opportunities: 
Innovation 
New Services 
New Technology 
New product 
New Markets
Threats: 
Government Regulations 
Change in Tastes 
Political Risk 
substitute Products
Product Life Cycle: 
Introduction: 
Family Pack Biscuits 
Growth: 
Dairy products 
Maturity: 
Bakery Items 
Decline: 
Sweets
New microsoft office power point presentation
BCG Analysis: 
Stars: 
• (Gourmet Cola) has huge market in Lahore, Faisalabad and 
other areas of Pakistan. 
• Ice Cream It is another Star product of gourmet creating 
high level of competition in market. 
Cash Cows: 
• Milk is another quality product from Gourmet Sweets and 
Bakers creating good competition with other dairy brands.
Cont…. 
Dogs: 
• Gourmet sweets & bakers are struggling in sales of Juices, 
because mostly people want to consume fresh juices. 
• Others have practice for consuming brands of Nestle 
because of low price and high quality. 
Question Mark: 
• Gourmet Sweets and Bakers have equal shares in market in 
sales of water. They have to do lot of work on this product 
to make it more competitive.
Gourmet PESTEL Analysis:
Cont….. 
Political: 
• Industry-specific rules and regulations 
• The level of relationships between government and 
companies that produce same product. 
• The level of political stability within a country. 
Economic: 
• Buying power of consumers 
• Local currency exchange rates 
• Local economic environment within each market Gourmet 
operates 
• Taxation level.
Cont…. 
Social 
• Changing family patterns in habits 
• Consumer preferences 
• Changing work patterns 
• Changes in lifestyles of population 
• The level of education of population in local markets 
• Changing values among population. 
Technological: 
• Emergence of innovative technology 
• Bio technological developments 
• Developments in agriculture.
Cont…. 
Environmental: 
• Environmental rules and regulations 
• Environmental disasters in countries producing tea leaf 
• Global warming and other environmental issues in a 
global level 
Legal 
• Introduction of policies and regulations by health 
authorities about tea leaf production and consumption 
• Introduction of tougher customs and trade regulations 
• Licensing regulations related to the industry.
New Product Launch: 
• Name of Product: 
Gourmet Black TEA 
• Packaging: orange, white. 
• Slogan : 
“ Feel the taste to the last sip”
Target market: 
• We are target to those who are buying the breakfast 
products, now we will offer to those our new product 
which is Gourmet Black TEA to make the breakfast 
complete. 
• Gourmet makes contracts with the different offices where 
the gourmet bakery products are provided so we target 
these offices where gourmet product already delivered 
with new product that is Gourmet Black TEA. 
 Target place: 
• We are introducing Gourmet black tea in Lahore on its 
entire outlet.
Price Strategy: 
Market penetration 
 Set the low Prices than Lipton & Tapal Danedar to 
penetrate the market. 
Gourmet Black Tea Price: 
The box which contain 100 tea bags is for Rs.225 
The box which contain 50 tea bags is for Rs. 125
Promotion 
Billboards 
Hang Pamphlets on it’s outlets 
Paint Gourmet tea bags on gourmet vehicles
WHY gourmet make tea: 
• It is one of the finest beverages in the country, 
• it is potentially extremely profitable. 
• Tea is still the country’s favorite hot drink.
NewProduct Life Cycle 
Introduction 
• Gourmet Black Tea 
is on Introduction Stage.
Making product strategy……. 
A product strategy provides details on how a company 
plans to achieve its new product launch objectives. 
Conduct market research 
Investigate the competition 
Marketing strategy 
Public relations program 
Evaluate the readiness of the launch 
Create a timeline 
Availability of product
Five Porter Forces: 
Potential 
Entrants 
(threat of 
mobility) 
Industry 
Competitors 
(Segment 
rivalry) 
Buyers 
(buyer 
power) 
Substitutes 
(threat of 
substitute) 
Suppliers 
(Supplier 
Power)
Five Porter Forces: 
Segment Rivalry: 
Before enter in the market see the no of 
competitors if there is already many companies 
provide the same products. Then it difficult to 
sustain in the market. 
We see that there are no huge number of 
competitors. So, it may be favorable for us to 
enter in this segment. 
Potential entrants: 
We analyze that in this field entry level is low.
Cont… 
Product Substitute: 
There is no enough substitute of the tea. But only 
the coffee. 
Bargaining Power of buyer : 
Bargaining power of buyer lower. Because our 
products are sold at its fix prices. 
Bargaining Power of supplier: 
Bargaining Power of supplier is low because we 
purchase tea leaves in huge quantity.
Launch timing 
• Engage in launch activities in parallel with the technical 
delivery of our product. Our goal is to have both our team 
set to launch and our product ready to go at the same time. 
• Product ready to be delivered to customers is extremely 
important, its impact will be less if our organization and 
marketing efforts are not prepared.
Launch elements 
• Product documentation 
• Legal considerations 
• Sales enablement 
• Review of the entire product package 
• Evaluation of its impact 
• Marketing efforts
Goals: 
Increase market share to 10% 
Increase in profits 5% 
To provide complete breakfast 
To maintain our position in the market with 
the competitor
New microsoft office power point presentation

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New microsoft office power point presentation

  • 3. Presented By: Abida Jahangir Amna Yousaf Aqsa Khalid Asma Ghulam Hussain Hafiza Saba Akram Zarsha Khalid
  • 4. Introduction: Gourmet is refined uncontrolled love of good food. Gourmet was founded in 1987 in Lahore and started its operations as a bakery and confectioner shop. It always focuses on customer’s need and serves them with quality products. Its shop’s network all over the city of Lahore.
  • 5. Mission statement: “Our mission is to provide quality products at lowest prices.” Vision: “Leader of quality providers in the region by offering products enjoyed in every home. This will be achieved from the dedication of each employee in conjunction with supportive participation from management at all levels.”
  • 6. Product line: Bakery Sweets Dairy Beverages Water Candies Juices Jam and ketchup etc.
  • 8. Strengths: Pricing Power Innovative Culture Size Advantages Economies of Scale Cost Advantages Unique Products Brand name
  • 9. Weaknesses: High Staff Turnover Online Presence Customer Service
  • 10. Opportunities: Innovation New Services New Technology New product New Markets
  • 11. Threats: Government Regulations Change in Tastes Political Risk substitute Products
  • 12. Product Life Cycle: Introduction: Family Pack Biscuits Growth: Dairy products Maturity: Bakery Items Decline: Sweets
  • 14. BCG Analysis: Stars: • (Gourmet Cola) has huge market in Lahore, Faisalabad and other areas of Pakistan. • Ice Cream It is another Star product of gourmet creating high level of competition in market. Cash Cows: • Milk is another quality product from Gourmet Sweets and Bakers creating good competition with other dairy brands.
  • 15. Cont…. Dogs: • Gourmet sweets & bakers are struggling in sales of Juices, because mostly people want to consume fresh juices. • Others have practice for consuming brands of Nestle because of low price and high quality. Question Mark: • Gourmet Sweets and Bakers have equal shares in market in sales of water. They have to do lot of work on this product to make it more competitive.
  • 17. Cont….. Political: • Industry-specific rules and regulations • The level of relationships between government and companies that produce same product. • The level of political stability within a country. Economic: • Buying power of consumers • Local currency exchange rates • Local economic environment within each market Gourmet operates • Taxation level.
  • 18. Cont…. Social • Changing family patterns in habits • Consumer preferences • Changing work patterns • Changes in lifestyles of population • The level of education of population in local markets • Changing values among population. Technological: • Emergence of innovative technology • Bio technological developments • Developments in agriculture.
  • 19. Cont…. Environmental: • Environmental rules and regulations • Environmental disasters in countries producing tea leaf • Global warming and other environmental issues in a global level Legal • Introduction of policies and regulations by health authorities about tea leaf production and consumption • Introduction of tougher customs and trade regulations • Licensing regulations related to the industry.
  • 20. New Product Launch: • Name of Product: Gourmet Black TEA • Packaging: orange, white. • Slogan : “ Feel the taste to the last sip”
  • 21. Target market: • We are target to those who are buying the breakfast products, now we will offer to those our new product which is Gourmet Black TEA to make the breakfast complete. • Gourmet makes contracts with the different offices where the gourmet bakery products are provided so we target these offices where gourmet product already delivered with new product that is Gourmet Black TEA.  Target place: • We are introducing Gourmet black tea in Lahore on its entire outlet.
  • 22. Price Strategy: Market penetration  Set the low Prices than Lipton & Tapal Danedar to penetrate the market. Gourmet Black Tea Price: The box which contain 100 tea bags is for Rs.225 The box which contain 50 tea bags is for Rs. 125
  • 23. Promotion Billboards Hang Pamphlets on it’s outlets Paint Gourmet tea bags on gourmet vehicles
  • 24. WHY gourmet make tea: • It is one of the finest beverages in the country, • it is potentially extremely profitable. • Tea is still the country’s favorite hot drink.
  • 25. NewProduct Life Cycle Introduction • Gourmet Black Tea is on Introduction Stage.
  • 26. Making product strategy……. A product strategy provides details on how a company plans to achieve its new product launch objectives. Conduct market research Investigate the competition Marketing strategy Public relations program Evaluate the readiness of the launch Create a timeline Availability of product
  • 27. Five Porter Forces: Potential Entrants (threat of mobility) Industry Competitors (Segment rivalry) Buyers (buyer power) Substitutes (threat of substitute) Suppliers (Supplier Power)
  • 28. Five Porter Forces: Segment Rivalry: Before enter in the market see the no of competitors if there is already many companies provide the same products. Then it difficult to sustain in the market. We see that there are no huge number of competitors. So, it may be favorable for us to enter in this segment. Potential entrants: We analyze that in this field entry level is low.
  • 29. Cont… Product Substitute: There is no enough substitute of the tea. But only the coffee. Bargaining Power of buyer : Bargaining power of buyer lower. Because our products are sold at its fix prices. Bargaining Power of supplier: Bargaining Power of supplier is low because we purchase tea leaves in huge quantity.
  • 30. Launch timing • Engage in launch activities in parallel with the technical delivery of our product. Our goal is to have both our team set to launch and our product ready to go at the same time. • Product ready to be delivered to customers is extremely important, its impact will be less if our organization and marketing efforts are not prepared.
  • 31. Launch elements • Product documentation • Legal considerations • Sales enablement • Review of the entire product package • Evaluation of its impact • Marketing efforts
  • 32. Goals: Increase market share to 10% Increase in profits 5% To provide complete breakfast To maintain our position in the market with the competitor