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1. We respond to criticism from          1. We solicit comment and debate from
   internal and external stakeholders       internal and external stakeholders

2. We address our external               2. We stimulate conversation with
   stakeholders                             and amongst external stakeholders

3. We offer intelligence and advice to   3. We create opportunities to exchange
   our external stakeholders                intelligence and advice

4. We offer external stakeholders new    4. We work with external stakeholders
   products and services                    to create new products and services

5. We are an authoritative/reliable      5. We are a stimulating destination
   destination
Convenience     Fun
Lower prices    Collaborative
More products   Innovative
‘An unparalleled source
of information,           ‘Professional home for life for   ‘Giving voice and support to
experience and advice’    engineers and technologists’      civil society’
Authoritative                         Receive support
Trustworthy     The Friendly Expert   Share information and
Pioneering                            experiences
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders

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Online communities vs social media: what’s right for you and your stakeholders

  • 1.
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  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 1. We respond to criticism from 1. We solicit comment and debate from internal and external stakeholders internal and external stakeholders 2. We address our external 2. We stimulate conversation with stakeholders and amongst external stakeholders 3. We offer intelligence and advice to 3. We create opportunities to exchange our external stakeholders intelligence and advice 4. We offer external stakeholders new 4. We work with external stakeholders products and services to create new products and services 5. We are an authoritative/reliable 5. We are a stimulating destination destination
  • 15. Convenience Fun Lower prices Collaborative More products Innovative
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. ‘An unparalleled source of information, ‘Professional home for life for ‘Giving voice and support to experience and advice’ engineers and technologists’ civil society’
  • 21.
  • 22.
  • 23. Authoritative Receive support Trustworthy The Friendly Expert Share information and Pioneering experiences