Lawrence Clarke, Head of Consultancy, SiftGroups
Developing the theme of organisational change, this session explores how social media and online communities have to align with your uniqueness and reason-for-being if they are to be of real benefit. The speaker has worked with well over 100 not-for-profit organisations to explore this universal challenge.
Online communities vs social media: what’s right for you and your stakeholders
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14. 1. We respond to criticism from 1. We solicit comment and debate from
internal and external stakeholders internal and external stakeholders
2. We address our external 2. We stimulate conversation with
stakeholders and amongst external stakeholders
3. We offer intelligence and advice to 3. We create opportunities to exchange
our external stakeholders intelligence and advice
4. We offer external stakeholders new 4. We work with external stakeholders
products and services to create new products and services
5. We are an authoritative/reliable 5. We are a stimulating destination
destination
15. Convenience Fun
Lower prices Collaborative
More products Innovative
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of information, ‘Professional home for life for ‘Giving voice and support to
experience and advice’ engineers and technologists’ civil society’
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23. Authoritative Receive support
Trustworthy The Friendly Expert Share information and
Pioneering experiences