Sarah Jane Johnson

Toronto, Canada Area Canada

Senior Market Researcher and Brand Strategy Consultant

Advertising / Marketing / PR

18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy. Qualitative Research Expertise - Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile - Brand positioning - Creative development - Semiotic analysis - Trend analysis Strategic Consulting Expertise - Brand repositioning - Creative development - Shopper marketing - New business pitches - Agency training Exceptional written and spoken communication skills Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel Specialties: consumer insight, branding and identity, m...