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BRAND NAME/CITY BRANDING
A key policy for the operation of municipalities as
"Development Regions" is the development of a
suitable Brand Name. The City Branding is a way of
shaping the urban marketing that puts the 'landmark'
over other marketing tools, such as urban
development, events, cultural tourism policy actions,
financial support for businesses. The City Branding is
essentially a complex strategic and operational
progress, involving all local actors in search of a
coherent message to the outside, but inwardly City
(municipalities, operators, businesses).
Voice has been given to youth and leadership. The
vision is to become Athens a modern civilization
center ,worthy of its unique heritage and history.
creative teams to
find resources to
and at low cost, to
gain the trust
sponsors and the
The "Technopolis“ of City of Athens is a
meeting place for cultural events ,which is
one the most important industrial
monuments of the city, upgrading a historic
district of the capital, and creating a more
positive side to the cultural identity of
A big range of arts events is being presented
every year ,as well as initiatives for the
development of innovation and
entrepreneurship, attracting over 600,000
The installation of wifi in metro stations
has been completed in specific stations
such as Panepistimio ,Syntagma
,Acropolis ,Omonoia ,Doukissis
Plakentias ,Neratziotissa and Peiraius.
Moreover, access is possible and within
trains, while is expected the expansion
of the wireless network at bus stations,
in addition to other Metro stations, until
It is an idea that started in 1980 and
revived in 2012, which aims to
regenerate the historic center of Athens
through pedestrianization avenues
Patission ,Panepistimiou and Amalias
thereby uniting the archaeological
museum of Athens historic with the
memorial of Acropolis. This whole
project is carried out under the auspices
of the Onassis Foundation.
ONASIS CULTURAL CENTER
(ΣΤΕΓΗ ΓΡΑΜΜΑΤΩΝ ΚΑΙ ΤΕΧΝΩΝ)
The Onassis Foundation is a meeting
place for culture; theater, dance, music,
visual arts and literature. Their mission
is the promotion of modern culture, the
support of the Greek authors, the
development of international
cooperation, education for children and
lifelong learning for people of all ages, in
a space open and accessible to all.
One day per week the
museum is open to
the public without
fees.That is a great
attraction for tourists
and at the same time
provides citizens with
information about the
history and culture of
GREEK START UPS
Many start-ups are starting to show up. Their
applications focus on the improvement of
travelling experience. These start-ups are;
Atenistas is an open team of citizens of Athens who
focus on the capabilities of the city to reborn.
Atenistas separate their teams by actions.
According to that, their teams are;
FOUNDATION STAVROS NIARXOS
In 2006, the Stavros Niarchos Foundation
announced plans to fund the creation of the Cultural
Center Stavros Niarchos Foundation, a project
involving the construction and full equipment of new
buildings of the National Library of Greece and the
Greek National Opera, as well as the creation of the
Park Stavros Niarchos.
The vision of the foundation is to offer Greece and in
particular Athens the capability of reboot and
Under the construction of Sport Center and
Recreation were also ancient findings. The ancient
cemetery is one of them and the foundation have
made processes to guard and protect the site, so it
is accessible and open to the public.
MORE ACTIVITIES OF ATHENS
The Municipality has a site that informs citizens
about new actions, the entrepreneurship and
Existence of facilities owing to the Olympic
Games of 2004 (OAKA, Tram, etc.)
The Acropolis Museum expanding services to the
visitors began to implement a program of
activities entitled "A day at the Acropolis Museum"
to enable young and elder people to spend a
whole day of fun at the museum.
ADVANTAGES OF ATHENS
Athens is the center of culture with plenty of historical
memorials of museums, such as the memorial of Acropolis.
Athens is also known for its subtropical Mediterranean
climate. The dominant feature of Athens climate is hot and dry
summers and mild winters with moderate rainfalls.
The market of Athens is a very attractive place for those who
love fashion. Ermou street has a major number of shops with
prices that anyone could afford to.
The transportation is easy for someone who visits Athens by
using Attiko Metro that connects suburbs with the center of
It is well-known that Greeks know how to party. Athens offers
many opportunities for entertainment with many clubs and
Athens is famous for its location which preserves open access
Street art is also a domain feature of Athenian streets. Many
buildings are decorated with graffiti that beautify the ‘’boring’’
Athens is a multi-cultural city that contains a variety of different
aspects of civilization.
DISADVANTAGES OF ATHENS
Lack of green. More parks should be created so
more oxygen will be provided
Dirt. Greek Government should considerate more
about Public Health
Traffic jam is another major problem of the city of
Athens. People get stuck on road for hours.
Increased crime. A lot of robberies take place
every day in the center of Athens
Underutilized buildings are left abandoned while
they could have been capitalized into something
useful to the city
Air pollution is a major problem in the city center
and the lack of oxygen causes many health
problems to the citizens
Our positioning is to
aspects of Athens
which manifest its