1.
Ather Haidri
437 Church Street
Mountain View, CA 94041
408. 784.0305
atherhaidri@gmail.com
OBJECTIVE
Assume a senior leadership role, in a global organization with strong values and great aspirations,
which allows me to define and drive business results, develop a future generation of leaders, and
discover new opportunities for personal and professional growth.
SKILLS PROFILE
 Ability to learn and adapt quickly, embrace and drive change; consistent record of promotion
within organizations and delivering on commitments
 Capable of managing end to end value chain – marketing, sales, supply chain, finance, and
product management
 18 years of experience in multiple functional disciplines including product marketing, channel
marketing, finance, supply chain, and general management, in both regional and global roles
 Strengths include self-motivation, effectively navigating complex organizations, executive-level
communication and presentations, developing and contributing to organizational culture
 Passion for building, managing, and motivating teams; focus on people development
 Comfortable with significant financial responsibility
EMPLOYMENT HISTORY
Senior Director, WW Business Management, Business Personal Systems
Hewlett-Packard, Palo Alto, CA
 Responsible for business planning and execution of multi-billion dollar Commercial PC group
 Delivered 10% revenue growth, 13% profit growth, and retook #1 WW share in 2014
 Built a new team in 2014 during a period of organizational change management, where
significantly more business management responsibility was placed within the WW organization
 Developed new processes for business planning, operational execution, and WW reporting
Director, US Commercial Category, Printing & Personal Systems
Hewlett-Packard, Sunnyvale, CA
 Responsible for P&L management, product marketing, and operations for US Business Desktops
and Accessories & Services
 Delivered $3B revenue, $400M gross margin, and strong Operating Profit in 2013
 Managed a staff of 27 responsible for product marketing, operations, and business
development
Director, APJ Category & Marketing, Personal Systems Group
Hewlett-Packard, Singapore
 Responsible for P&L management, product marketing, and Marcomm for $1.6B South Asia &
Taiwan pc group, including both consumer and business notebooks & desktops, workstations,
thin clients, accessories, and services
May 2011-July 2012
Feb 2014-Present
Aug 2012-Jan 2014

2.
 Managed extended team of 70 marketing staff distributed throughout South Asia, including
Indonesia, Malaysia, Thailand, Singapore, Taiwan, Vietnam, Philippines, Pakistan, Bangladesh, and
Sri Lanka; manage $14ml annual hp marketing budget
 Responsible for engaging both business customers and consumers through direct and retail go to
market models
 Managed relationships with key suppliers, Intel, AMD, and Microsoft; responsible for $10ml annual
emerging countries partner marketing budget, key initiatives, and advertis ing plans
 Implementing significant change management to a diverse organization to improve demand
generation capabilities
 Delivered 1.6pp and 2.0pp sequential share growth in calendar 3Q11 and 1Q12 respectively
Director, US Commercial Category, Personal Systems Group
Hewlett-Packard, Cupertino, CA
 Responsible for P&L management, product marketing, and operations for US Business Notebooks
 Delivered record shipments (2.3mlu), revenue ($2.1B), gross margin ($250 M), and Operating Profit
in 2010
 Retook #1 US Business NB market share after 12 years (c1q11) while delivering 40%+ revenue
growth and strong operating profit improvement
 Refocused sales engagement at the segment level (SMB, Public Sector, and Corporate/Enterprise),
focusing on operating profit, and share growth, while providing more sales force empowerment
 Responsible for a $100ml quarterly pricing and promotions budget
Business Manager, US Commercial Regional Business Unit , PSG
Hewlett-Packard, Cupertino, CA
 Responsible for maximizing revenue, gross margin, and market share of the $3bl desk based
business pc portfolio
 Managed a business management team of nine which developed our business plans, maintained
competitive pricing, delivered business critical analysis, and executed orders & shipments to our
operational plan
 Developed and managed a group-wide Plan of Record which has delivered ten consecutive
quarters of y/y share gain and ten consecutive quarters of exceeding Budget
 Work directly with numerous functions including, sales (hp and partners), operations, finance, and
product marketing
Product Marketing & Business Development Manager
Strategic Demand Analyst/ Business Planner
Lead Financial Analyst US Sales & Support
 Details provided upon request
EDUCATION
B.A. Economics, Minor Statistics, May 1991
Rutgers University, New Brunswick, NJ
M.B.A Marketing/Finance, May 1995
University of Tennessee, Knoxville, TN
HP Leadership Development Program
March 2000/2001
Strategic Decision Making & Negotiation
Harvard University, August 2004
Business Marketing Strategy
Northwestern University, August 2006
May 2009-April 2011
Aug 2002-May 2009
Nov 1999-Aug 2002
Apr 1998-Nov 1999
May 1994-Apr 1998