Arnaud Roy en Influence One Madrid 2015

1.018 visualizaciones

Publicado el

Presentación de Arnaud Roy, CEO de Augure Spain, en el evento de comunicación e Influencer Marketing, Influence One, del 25 de marzo de 2015, organizado por Augure y Dircom.

Publicado en: Marketing
0 comentarios
1 recomendación
Estadísticas
Notas
  • Sé el primero en comentar

Sin descargas
Visualizaciones
Visualizaciones totales
1.018
En SlideShare
0
De insertados
0
Número de insertados
582
Acciones
Compartido
0
Descargas
5
Comentarios
0
Recomendaciones
1
Insertados 0
No insertados

No hay notas en la diapositiva.
  • El pasado 20 de enero se celebró el Debate del Estado de la Nación en Estados Unidos.
  • Expertise on a special topic => targeted and segmented community
    They have the trust from their community => credibility
    They create reaction among their community
    The best content is the one created with or by their influencers

    Customers and employees are really powerful for brands, but they already have a relationship with the brand

    54 percent of readers don’t trust sponsored content.
    59 percent of readers believe a news site loses credibility if it runs articles sponsored by a brand.
  • 642.000 fans
  • Meghan Trainor
    195 M
  • Chateau Larrivet Haut-Brion is located in Bordeaux, and more especifically in Pessac Leognan. When we first spoke to them, Chateau Larrivet Haut-Brion had a really amazing product recognized and high rated by profesionals but suffered from a clear lack of brand recognition in front of other very reknown chateaux. They asked us if we could help them creating a brand territory and persoanlity of their own, something that is really hard to achieve in the wine industry. We emboarded one of our certified agency in the project, and the project had started.

    When we started working, it became clear that targeting the influencers in the wine industry was not the best way to go: all chateaux are competing to seduce them, and they can only help to reach wine amateurs that were already convinced of the quality of the product. The objective was to reach new audiences of potential customers, to reach audiences whose main hobbies were related to the world of wine, or its values. Travel, art, gastronomy obviously, Fashion,

    Kingcom used Augure to identify influencers on those new territories for the brand. The platform was used to provide influencers with strong content, and a real cross-channel strategy between media, blogs and social networks was deployed. A unique value proposition was created for them, through the concept of Oenofolies (ex: degustation of oysters with a very famous Ostreiculeteur in the Pila Dune in Bordeaux). A limited serie was also designed, and some influencers received some sample of the bottle: what was asked by the brand in return was to make a photo of the bottle traveling with very famous plaxes in the background.

    As a result, ---




  • 54% no tienen confianza en contenido patrocinado
    59% consideran que el blog pierde credibilidad
    (source: contently)
  • Arnaud Roy en Influence One Madrid 2015

    1. 1. www.augure.com | Blog. blog.augure.com | : @augureFR Influence One 2015 Let’s kick it off! 24 marzo de 2015
    2. 2. 2www.augure.com Algo ESTÁ PASANDO
    3. 3. 3www.augure.com
    4. 4. 4www.augure.com
    5. 5. 5www.augure.com ¿Qué tienen en común?
    6. 6. 6www.augure.com #youtubeasksobama
    7. 7. 7www.augure.com ¿POR QUÉ LOS INFLUENCERS VUELVEN LOCASA LAS MARCAS?
    8. 8. 8www.augure.com Porque están perdiendo el contacto con su público Reach orgánico
    9. 9. 9www.augure.com LAS PERSONAS SE FÍAN DE LAS PERSONAS No de los logotipos
    10. 10. 10www.augure.com … QUE EL CONTENIDO HECHO CON O POR TUS INFLUENCERS? ¿SE TE OCURRE MEJOR CONTENIDO…
    11. 11. 11www.augure.com
    12. 12. 12www.augure.com
    13. 13. 13www.augure.com Audiencia ultra segmentada Credibilidad Amplificación Contenido … SI SABES CREAR VALOR PARA TUS INFLUENCERS TE DARÁN MUCHO A CAMBIO
    14. 14. 14www.augure.com ALGUNOS YA HAN ENTENDIDO QUE TIENEN OROEN LAS MANOS
    15. 15. 15www.augure.com
    16. 16. 16www.augure.com
    17. 17. 17www.augure.com
    18. 18. 18www.augure.com
    19. 19. 19www.augure.com Algunos consejos antes de empezar
    20. 20. 20www.augure.com No confundas popularidad con influencia
    21. 21. 21www.augure.com
    22. 22. 22www.augure.com Carol Peña (@misshedwig) Vilma Nuñez (@vilmanunez) ?
    23. 23. www.augure.com Tema Lugar Momento Plataforma It’s all about context!
    24. 24. 24www.augure.com ¡PERSONALIZA !
    25. 25. 25www.augure.com Calendario de la comunicación Augure 215
    26. 26. 26www.augure.com
    27. 27. 27www.augure.com Ayúdales a demostrar su expertise al mundo…
    28. 28. 28www.augure.com Building a unique brand personality through Influencer Engagement …sácales de su rutina!
    29. 29. 29www.augure.com Se transparente… y abre las puertas de tu empresa
    30. 30. 30www.augure.com ¡No pagues!
    31. 31. 31www.augure.com Lee Odden
    32. 32. 32www.augure.com Mil Gracias ¡Y buen Influence One 2015!
    33. 33. 33www.augure.com Imágenes utilizadas vía Shutterstock: VIP Tailor measuring client for custom made suit tailoring Underwater view of iceberg with beautiful transparent sea on background - illustration

    ×