1. UNLEASHING AI: THE
GAME-CHANGER IN
MODERN MARKETING
AND ADVERTISING
Aurimas Paulius Girčys | aurimas@apgmedia.lt

3. APG MEDIA TEAM
• A team of Certified digital
marketing professionals and SEO
specialists
• 12+ years of experience, working
with international clients

5. IF YOU HAVEN‘T STARTED USING
GENERATIVE AI, IT‘S ABOUT TIME
TO START
Aurimas Paulius Girčys | aurimas@apgmedia.lt

6. INCREASE ROI BUILD BRANDS HELP WITH ROUTINE TASKS

7. WHAT ARE THE MAIN TOOLS?
Aurimas Paulius Girčys | aurimas@apgmedia.lt

8. ?

9. MIDJOURNEY
JUST BRINGS
THINGS TO LIFE

10. CREATIVE TESTING JUST GOT EASIER
WITH MIDJOURNEY

11. WHAT IF WE WANTED
TO SELL THAT BOOK
ABOUT A
MOUSE?

12. WITH MORE CREATIVES YOU CAN HAVE
MORE ADS RUNNING ALL THE TIME
Platforms will take care
for you where and how
the users will experience
those creatives

13. LET‘S INVENT A BRAND FROM ZERO
Aurimas Paulius Girčys | aurimas@apgmedia.lt

14. BEFORE CREATING A BRAND WE
WANT TO LEARN FROM THE BEST

15. DO WE NEED A BRAND NAME?

16. LET‘S CREATE BRAND POSITIONING
STATEMENT

17. LET‘S FIND OUT OUR TA AND PAIN
POINTS

18. NOW WE NEED IDEAS FOR DIFFERENT
ANGLES

19. HOW DO WE CREATE IMAGES?

20. WE JUST GENERATED A KEY VISUAL
FOR OUR NEW BRAND

21. WITH MIDJOURNEY 5.2 WE JUST ZOOMED
OUT THE IMAGE TO CREATE THE AD

22. NOW LET‘S CREATE SOME CONTENT
ON OUR BLOG

23. NOW LE‘T CREATE A SOCIAL MEDIA
POST

24. LET‘S SCALE IT

25. LET‘S GET A VOICE OVER
AI VOICE DONE WITH:

26. LET‘S BUILD UP ON OUR PAS (PAIN,
AGITATE, SOLVE)
AI VOICE DONE WITH:

27. LET‘S BUILD UP ON OUR PAS (PAIN,
AGITATE, SOLVE)
FUNKIDSLIFE.COM – REAL LIFE
EXAMPLE CONTENT AT SCALE

28. HOW DO WE SIMPLIFY OUR
ROUTINE?
Aurimas Paulius Girčys | aurimas@apgmedia.lt

29. CHATGPT EXTENSIONS THAT I USE:
MERLIN
https://merlin.foyer.work/

30. MERLIN ALSO GIVES YOU AI ANSWERS
NEXT TO GOOGLE SEARCH RESULTS
https://merlin.foyer.work/

31. SOMETIMES AI GIVES YOU A MORE
DETAILED ANSWER TO A QUESTION
https://merlin.foyer.work/

32. CHATGPT EXTENSIONS THAT I USE:
YOUTUBE SUMMARY
https://glasp.co/youtube-summary

33. CHATGPT EXTENSIONS THAT I USE:
YOUTUBE SUMMARY
https://glasp.co/youtube-summary

34. CHATGPT EXTENSIONS THAT I USE:
NATURAL READERS
https://www.naturalreaders.com/
AI VOICE DONE WITH:

35. KEY BENEFITS AND ADVANTAGES OF
USING AI
1. Enhanced efficiency
2. Improved personalization
3. More content to test
4. Real-time optimization
5. Scalability

36. THE FUTURE OF AI IN MARKETING
1. Even more sophisticated
tools and platforms
2. Marketers should stay
informed of the latest AI
developments
3. As more companies adopt
AI, the digital marketing
landscape will become
increasingly competitive

37. AI POWERED SOLUTIONS AT APG
MEDIA
Aurimas Paulius Girčys | aurimas@apgmedia.lt

38. AI-POWERED SOLUTIONS AT APG
MEDIA

39. AI-POWERED SOLUTIONS AT APG
MEDIA

40. AI-POWERED SOLUTIONS AT APG
MEDIA: API INTEGRATION

41. AI-POWERED SOLUTIONS AT APG
MEDIA: API INTEGRATION

42. AI-DRIVEN MARKETING CAMPAIGNS FOR
GOOGLE ADS AND FACEBOOK ADS
We make sure that there
is enough content to test
for our clients

43. CHATBOTS AND CUSTOMER SUPPORT
1. AI-driven chatbots
2. They provide personalized
responses to customer inquiries
and save time, reduce costs etc.

44. TIPS ON INTEGRATING AI INTO YOUR
MARKETING STRATEGY FOR KEY
PLATFORMS
1. Start small and scale
2. Keep the human touch
3. Leverage data for insights
4. Foster a culture of learning and
experimentation

45. TIPS ON INTEGRATING AI INTO YOUR
MARKETING STRATEGY
1.Use AI to personalize your marketing messages to individual
customers.
2.Use AI-powered chatbots to engage with customers and provide 24/7
support.
3.Use AI to optimize your email marketing campaigns.
4.Use AI to identify and target high-value customers.
5.Use AI to improve your website's search engine optimization (SEO).
6.Use AI to optimize your social media advertising.
7.Use AI to personalize your website's content.
8.Use AI to optimize your content marketing strategy.
9.Use AI to create more effective ad copy.
10.Use AI to optimize your landing pages.

46. RECAP
1. AI plays a crucial role in digital marketing,
providing numerous benefits such as
improved efficiency, personalization, data-
driven insights, and real-time optimization.
2. APG Media has successfully implemented
AI-driven solutions in managing daily
Google Ads and Facebook Ads campaigns,
resulting in improved ROI and increased
efficiency.
3. Staying informed about AI advancements
and being prepared to adapt and integrate
new technologies is essential for success in
the future of digital marketing.

47. FINAL THOUGHTS
https://poe.com/

48. FINAL THOUGHTS
https://poe.com/

49. SUBJECT: CYPRUS CONFERENCE
aurimas@apgmedia.lt
+370 650 15 650
AURIMAS PAULIUS GIRČYS
https://www.linkedin.com/in/aurimasgircys/