The Privacy discussions started with Do Not Track (DNT) some years ago, before we all went through the nightmarish EU Cookie Directive and some kind of consent mechanism. From Cookie cliff, losing over 90% of tracking, to implicit consent; from asking for forgiveness instead of permission, the analytics community is slowly but surely getting used to Privacy, Security and Compliance discussions. But what does this really imply? Your role as a company collecting, processing and retargeting data is one thing. The tools you use, their Terms and Conditions and the surrounding processes yet another. Follow this session if you make sure that within this chain of data responsibility you are not the weak link.