1. PERSONAL BRAND EXPLORATION
AUSTEN VENRICK-SMITH
Project & Portfolio I: Week 1
MAY, 2023

2. With the combination of a lifetime of being both a
sports fanatic and a class clown, I have the
perfect background for being a sportscaster. I
played baseball through high school and started
pursuing comedy shortly after. I hope to
someday call baseball games on a day-to-day
basis over the course of a season.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Media Technical Director /
Manager
• Producers and Directors
• News Analysts, Reporters, and
Journalists
BRAND ARCHETYPE: Entertainer
– Making people smile is something
I do in my everyday life. I can bring
humor and wit to every interaction.
Broadcast Announcer for Sports Entertainment

4. TARGET AUDIENCE
Hannah Rose
Outreach Plan:
• Begin to prepare for a potential interview.
• I will reach out through Linkedin.
• After a week I will send a follow up message.
PROFILE
PICTURE
Recruiter at Hearst Magazine
Gabby Fuentes
Outreach Plan:
• Begin to prepare for a potential interview.
• I will reach out through Linkedin.
• After a week I will send a follow up message.
PROFILE
PICTURE Human Resource Director at
NBC Universal
Martha Lopez Outreach Plan:
• Begin to prepare for a potential interview.
• I will reach out through Linkedin.
• After a week I will send a follow up message.
PROFILE
PICTURE Manager, Talent Acquisition
at MSNBC & NBC News

5. GOALS
Short Term: After graduation, my immediate goal is to
get an entry level position at a broadcasting company.
Mid Term: By the end of 2026, my goal is to continue to
build my brand and grow my online presence. My goal
is to gain 1000 followers on Twitter.
Long Term: My goal for 2033 is to have the position of
lead play-by-play announcer for a professional baseball
team.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience w/ Microphone
SOFT
HARD
Novice / Adept / Expert
Comfortable on camera Novice / Adept / Expert
Developing teams Novice / Adept / Expert
Time sensitive problem solving Novice / Adept / Expert
Analytical or scientific software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Writing scripts Novice / Adept / Expert
Interpreting the meaning of information Novice / Adept / Expert

7. As a passionate fan myself, I promise to
deliver an exceptional and exciting
broadcast that will keep fans satisfied.
PROMISE

8. CREDENTIALS
Work Experience:
• Cook/PIC @ Panda Express (2019-active)
• 2022 JV Baseball assistant coach
Education:
• Dan Patrick Sportscasting, B.S., Full Sail University (2024)
Leadership Role: Worked as a
person in charge (PIC) for 2 years at
Panda Express
Picture Relevant
to Your Industry
Goes Here

9. BRAND POSITION
From the spirited laughs that come with
comradery, to the heartbreak of an agonizing loss,
I can provide the emotional crutch any sports
broadcast needs to convey every emotion.

10. NETWORKING &
MARKETING
Industry Events & Organizations
• Colorado Broadcast Association Virtual Job Fair
‣ 4/10-14/2023 | Virtual
• Tennessee Association of Broadcasters Virtual Job Fair
‣ 03/27–31/2023 | Virtual
• BroadcasterVirtualJobFair.Com
‣ 03/6-10/2023 | Virtual
Digital Marketing
• Primary Content: I will be posting short comedy posts/videos.
• Primary Tools: I will use Twitter, Tik Tok, and Instagram to
improve my visibility. At least 2 tweets a day, and two IG/Tik
Tok posts a week.
• Website: I will use my online portfolio as an easy way to
share my work out to other platforms.
Picture of You
Goes Here

11. Austen Venrick-Smith
How can I keep a sports broadcast from getting boring? I bring experience
as a comedian to deliver exceptional timing and cadence.
Picture of You
Goes Here

12. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Official Arizona Diamondbacks Website | MLB.com. (2017).
In mlb.com. https://www.mlb.com/dbacks
How Much Does KCRA 3 Pay in 2023? (13 Salaries). (n.d.).
Www.glassdoor.com. Retrieved March 6, 2023, from
https://www.glassdoor.com/Salary/KCRA-3-Salaries-E611606.htm
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. (n.d.).
Www.onetonline.org.
https://www.onetonline.org/link/summary/27-3011.00
Katherine Barnett - Katherine Barnett | Hearst. (n.d.).
Www.hearst.com. Retrieved March 6, 2023, from
https://www.hearst.com/-/katherine-barnett
ESPN Virtual Studio F. (n.d.). DigitalFish. Retrieved March 6, 2023,
from https://www.digitalfish.com/portfolio-item/espn-virtual-
studio-f/