1. PERSONAL BRAND EXPLORATION
Austin Gann
Project & Portfolio I: Week 1
09/03/2023

2. My name is Austin Gann, but most people call
me Shaggy. I am 27 years old and currently
studying Sportscasting. In addition to my
studies, I am also working on two businesses
that focus on Videography and Photography.
Furthermore, I am planning to launch a Podcast
soon for the Semi-Pro league that I work for. I
thoroughly enjoy editing videos, creating
highlight reels, filming, and much more.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Announcer
• Sports Anchor
• Host
BRAND ARCHETYPE – I will
deliver the crucial information in a
funny way that both sports fans and
non sports fans would understand. I
am a entertainer. I can keep viewers
attention and have them coming
back to see what I am going to say
next.
Broadcaster for ESPN or Fox Sports

4. Lead Roles in Sports Media
TARGET AUDIENCE
Jake Fedida
Outreach Plan:
• I would create a portfolio with a detailed resume to
show why I would be an asset to this company.
• I would use LinkedIn to connect.
• I will keep in contact and send in more work that I
complete.
Recruiter at ESPN
Erin Andrews
Outreach Plan:
• I would create portfolio and a presentation of my work
to prove why I would be an asset to be a reporter.
• I would use LinkedIn to connect.
• I would keep in contact and send in work that I
complete.
Lead Sideline Reporter for
the NFL
Gene White
Outreach Plan:
• Prepare a presentation as well as a portfolio of my work
to prove why I would be an asset to the company.
• I will use LinkedIn to connect.
• I will keep contact and periodically send more work that
I have done
Talent Acquisition at Fox
Sports

5. GOALS
Short Term: After Graduation
• Get a internship somewhere in the sports media.
‣I will apply and connect with 4-6 potential
employers every month.
Mid Term: By 2035
• Be employed by a major sports media outlet
‣I will apply to major companies including
ESPN, Fox Sports, NFL, MLB, NHL etc.
Long Term: By 2050
• I would love to commentate or even work a Major
Sporting Event.
• Work my way up the ladder in whatever company I
end up in and make my name known.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Social Media Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Creativity Novice / Adept / Expert
Communications and Media
SOFT
HARD
Novice / Adept / Expert
Computers and Electronics Novice / Adept / Expert
English Language Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I Austin Gann promise to bring a unique blend of knowledge, experience, and
humor to any sports broadcasting position, delivering insightful and
entertaining commentary that sets me apart from the rest.
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager at Pizza Hut
• Youth Football Coach
Education:
• High School Dipolma,
Sparks High School
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• I was a General Manager at Pizza Hut for
2 Years.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Ryan Thompson
Industry Experience:
• Former High School football coach
• YouTube and TikTok page dedicated
to sports
Education:
• High School Diploma, Caruthersville High School
(2022)
• Sportscasting, B.S, Full Sail University (Exp. 2025)
Leadership Experience:
• Former High School Football Coach
• Former CHS JAG President
Skills and Proficiencies:
• Hardworking
• Leader
• Knowledgeable
Austin Gann
Overall Online Presence:
• LinkedIn Profile
• Facebook Profile
• YouTube Channel
• TikTok Profile
HEADSHOT HEADSHOT
Industry Experience:
• Professional Football Player
• Filming games
Education:
• High School Diploma, Sparks High (2015)
Sportscasting, B.S, Full Sail University (EXP. 2025)
Leadership Experience:
• Former General Manager of a Pizza Hut
• Captain of the football team
Skills and Proficiencies:
• Hardworking
• Reliable
• Athletic
Overall Online Presence:
• LinkedIn Profile
• Facebook Profile
• YouTube Channel

10. Nate Ravitz
Noteworthy Experience:
• Senior Vice President of Digital Content
• Vice President in 2016
Austin Gann
HEADSHOT
Industry Experience:
• Senior VP of Digital Content
• Begun working in fantasy sports as a
part-time writer.
• Was previously a deputy editor for
ESPN.com Fantasy.
Education: University of Michigan
Skills and Proficiencies:
• Hardworking
• Entertaining
• Knowledgeable
Overall Online Presence:
• Instagram
• Twitter
• Facebook
• ESPN
Industry Experience:
• Professional Football Player
• Filming games
Education:
• High School Diploma, Sparks High (2015)
Sportscasting, B.S, Full Sail University (EXP. 2025)
Leadership Experience:
• High School Diploma, Sparks High (2015)
Sportscasting, B.S, Full Sail University (EXP. 2025)
Skills and Proficiencies:
• Hardworking
• Reliable
• Athletic
Overall Online Presence:
• LinkedIn Profile
• Facebook Profile
• YouTube Channel

11. BRAND POSITION
My exceptional personality, reliability, and
knowledge make me the best choice for sports
media broadcasting as a commentator or reporter.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ional Sports Media Association
‣ Winston-Salem North Carolina
Digital Marketing
• Primary Content: I will continue to post on YouTube and
Facebook and making highlight tapes for Athletes.
• Primary Tools: I will use Facebook, Instagram, Snapchat,
YouTube, TikTok and LinkedIn to promote every other day.
• Website: : I will build my own brand by gaining more followers
and subscribers as well as have content to show potential
employers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor within the industry with decades of
experience. They will have the most to offer to me.
Formal Education
• Sportscasting, B.S., Full Sail University (Exp. 2025)
• Technical Skills
• Reading Comprehension, read more
• Sports Writing, write more
• Public Speaking, continue doing YouTube and TikTok
Soft Skills:
• Pleasing Voice, practice delivery
• Time Management, plan my days
• Knowledge, continue to learn

14. Austin Gann
Have you ever watched a show and wondered if the hosts know what
they're talking about? I possess excellent communication skills, a profound
understanding of sports, and a strong work ethic that would enable me to
produce high-quality content consistently.

15. REFERENCES
Broadcast Announcers and Radio Disc Jockeys, ONET OnLine
https://www.onetonline.org/link/summary/27-3011.00
Jake Fedida, LinkedIn
https://www.linkedin.com/in/jake-fedida-msml-53b50041/
Gene White, LinkedIn
https://www.linkedin.com/in/gene-white-1a891a8/
National Sports Media Association
https://nationalsportsmedia.org/