Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy. http://abf.events/ ABOUT THE PRESENTATION BELOW Tom Parker, of Bastion S&GO, dispels some myths around Chinese 'daigou' or buying agents, and puts them into the larger context of Chinese consumer habits and expectations. In the ChaFTA era, Australian businesses must be savvy, and the 'Tea Change' is just the start. Originally presented at the China Digital Conference 2015 Sydney.

1. 代购 Daigou is not a dirty word
China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney

2. ChAFTA
Collecting Free Trade Agreements
Australia has a multilateral FTA with New Zealand and
ASEAN countries. Bilateral FTAs are in force with
Chile, Korea, Japan, Malaysia, New Zealand,
Singapore, Thailand and the United States.
Signed with CHINA and Trans Pacific Parntership
Australia’s Two Way Trade with China 2013-14
% SHARE OF
TOTAL TRADE
23.9% 21.8% 13.8%
YEAR ON YEAR %
GROWTH
5 YEAR TREND%
GROWTH
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5

3. Australia’s Tea Change
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
Shifting demographics with increased Chinese and Indian migration Mapping Multicultural Melbourne

4. Understanding Australia’s Chinese Community
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Old school connections.
Second and Third generation
Power brokers
The allure and power of
international students -
misunderstood
International Students
Migrant community - seeking to
connect with local Australian
culture
Influencers
Not just a single Chinese
community - many different
teams
Diversity

5. $OCIAL
CURRENCY
代购 Daigou

6. Buyers Agents make up 91% of the
855,000+ Australian products and
services listed on TaoBao
代购
Buyers Agents in Australia
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
BUYERS AGENT
澳大利亚
AUSTRALIA
4,650 Buyers
Agents in Australia
advertising
Australian products

7. The dangers of daigou
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Backlash from local market Fake goods - repackaged Branding and translation issues

8. The opportunity
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Authenticity Not being in China Unique Value Proposition - Clean & Green - Innovation - Quality - Exclusivity

9. Rules & Regulations

10. Crowded Market

11. Swim with the locals

12. OVER TO YOU
Q&A
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5

13. 代购 Daigou is not a dirty word
China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney