- Why “SEO articles” no longer cut it when it comes to content marketing - Podcasting vs blogging as a content publishing platform - Punching above your weight and competing with the big boys - 3 key content marketing event types - 2 key content marketing event benefits

1. How to turn your content marketing into
an online event
David Bain

2. David Bain
Head of Growth,
Authoritas.com
@DavidBain

3. Today we’re talking about…
• Why “SEO articles” no longer cut it when it comes to content marketing
• Podcasting vs blogging as a content publishing platform
• Punching above your weight and competing with the big boys
• 3 key content marketing event types
• 2 key content marketing event benefits
How to turn your content marketing into an online event

4. The issue with traditional content publishing
(from an SEO perspective)

5. The problem with this
content marketing model in 2016

6. Over 2 MILLION blog posts are published every day
http://www.worldometers.info/blogs/

7. Approximately 10,000 new podcast episodes are
published on iTunes every day
https://www.reddit.com/r/podcasts/comments/3auenk/how_many_podcast_episodes_are_published_each_year/

8. 200 x more blog posts
are published every day compared
with
podcast episodes

9. Does this mean that 200 x more people read blog posts
compared with listening to podcasts?
http://maximizesocialbusiness.com/whos-listening-podcasts-2015-18213/

10. People listening to your full podcast episodes are much more likely to
become your true fans compared with those who take a minute to
skim your blog posts.

11. However, even in the land of podcasting, competing is much
tougher than it used to be…

12. How do you compete in a world where ranking
algorithms favour the bigger boys?

13. What’s the solution?
Create an event to drive short-term
“wow” and reap the added benefits
benefits

14. 3 key event types
1. The one-off special episode of an
existing show
2. The “House of Cards” Netflix inspired
series launch
3. The brand awareness and authority-
building event

15. The one-off,
special episode
of an existing show
3 key event types
Event type #1:

16. The one-off special episode of an existing show
http://www.digitalmarketingradio.com/

17. The one-off special episode of an existing show
http://www.digitalmarketingradio.com/

18. The one-off special episode of an existing show
http://www.thisweekinorganic.com/

19. The one-off special episode of an existing show
http://www.thisweekinorganic.com/

20. Invited to be the BrightonSEO broadcast partner
https://www.authoritas.com/brightonseo/

21. The “House of Cards”
Netflix inspired
series launch
Event type #2:
3 key event types

22. The “House of Cards” Netflix inspired series launch

23. SEO in 2020: The Netflix inspired series launch
http://www.seoin2020.com

24. The brand awareness
and
authority-building
event
Event type #3:
3 key event types

25. The brand awareness and authority-building event
http://webpromo.expert/content-marketing-day/ http://webpromo.expert/

26. The brand awareness and authority-building event
https://conference.ukpodcasters.com/ http://newmediaeurope.com/2016/

27. 2 key event benefits
1. Build a “social surge” on event
day
2. Building key industry influencer
relationships

28. Creating a social surge on event day
https://conference.ukpodcasters.com/

29. Creating a social surge on event day
https://conference.ukpodcasters.com/

30. Creating a social surge on event day
https://conference.ukpodcasters.com/

31. Creating a social surge on event day
https://blab.im/mike-russell-uk-podcasters-online-conference-ukpod-2016

32. Building key industry influencer relationships

33. Stop producing, hitting publish, then promoting

34. Here’s what we talked about…
• Why “SEO articles” no longer cut it when it comes to content marketing
• Podcasting vs blogging as a content publishing platform
• Punching above your weight and competing with the big boys
• 3 key content marketing event types
• One-off special “event” episode
• The “House of cards” Netflix inspired series launch
• The brand awareness and authority-building event
• 2 key content marketing event benefits
• Build a “social surge” on event day
• Building key industry influencer relationships
How to turn your content marketing into an online event

35. David Bain
Head of Growth,
Authoritas.com
@DavidBain