G O S O Web Social Media Marketing Suite

GOSO - A web and social media marketing suite

GOSO is a fully integrated platform for broadcasting and sharing your inventory across the Internet
and all the major social networks. It's a one-stop-shop for promoting your dealership, monitoring
customer feedback, engaging with social media and much more. GOSO does the hard work of
organizing your online presence, so you can get on with the job of selling to your customers. Let Now GOSO can present your
GOSO be your partner on the web: a fully automated, intuitive platform that integrates seamlessly inventory right in Facebook.
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with your existing dealer management system. Learn more

National Automobile Ford s Updated Sync Includes Twitter...
Dealers Association Ford and Microsoft introduced Sync, the in-car
February 12-14, 2010 in communication system, in 2008...
Orlando, Florida
By Ryan Riley | January 8th, 2010
Booth #515

Are You Claiming Your Territory
One of the things that my Realtor clients and
Watch our TV Spot GOSO is proud to announce that Carfax is friends are great at with social m...
Checkout our new a featured partner. By partnering with
television commercial CarFax, GOSO will be able to provide Free By Chris Garrett | January 7th, 2010

currently running on CNN CarFax reports to consumers on the landing
ESPN and MSNBC. pages, videos and social networks.
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GOSO - Company - Press Releases

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GOSO in the news... practices of social media for auto dealters.

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Overview

GOSO Introduces the First Automotive Dealer Inventory Management
Facebook Application
Thursday, January 7, 2010 Partners

WASHINGTON — GOSO, a web and social media marketing suite on the Events
forefront of social media innovations for the automotive industry, is proud to
unveil a new Facebook application for automotive dealers that will allow them Press Releases
to seamlessly connect their inventory to their Facebook Page. The new
application is the first of its kind and it pulls up-to-date inventory from their Career Opportunities
dealer management system.
Contact Us
Matt Mahoney, Internet Manager at BMW of Minnetonka, is the first dealership
in the world to deploy GOSO's new Facebook application, which was just added
to their suite of web and social media products for auto dealers. To see the Full demonstration of our product, not some
BMW of Minnetonka Facebook Page, visit: ploy to get your info.
http://www.facebook.com/BMWofMinnetonka.

Media Contact
"GOSO has allowed our BMW dealership to be on the cusp of the social media
movement," Matt Mahoney said. "We're excited to work with their innovative Liz Presson
1010 Wisconsin Ave NW
team on our Mercedes-Benz dealership as well!" Suite #715
Washington, D.C. 20007
In addition to GOSO's Facebook application, their suite also provides dealers Phone: (202) 684-7161
with inventory management, social media broadcasting, buzz monitoring, Fax: (202) 204-5153
testimonial management and customizable vehicle landing pages. GOSO's team
has taken a very aggressive approach to application development and has
been launching new feature iterations practically every week. It is important
for dealers to understand that the social media industry is rapidly changing and
their strategy needs to adapt accordingly.

GOSO's next public appearance will be at this year's National Association
Dealers Association in Orlando, Florida on February 13-15, 2010 at booth 515.
GOSO just recently won "Best In Class" for the automotive Interactive Media
Awards (IMA), the highest honor bestowed by IMA.

"Social media has changed the automotive retail industry by empowering
customers with the ability to share their car buying experiences," said Adam
Boalt, Founder of GOSO. "It's imperative that dealers maintain a strong social
media presence, especially now that consumers have an abundance of online
research tools."

The Facebook application is currently available to dealerships accepted into
GOSO's invitation only BETA program. The Facebook application and GOSO's
entire suite of tools and services will be publicly available in Spring of 2010.
You can request a BETA invite by visiting their web site at:
http://www.goso.com.

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About GOSO
GOSO is a social media and marketing suite designed specifically for
automotive dealers. GOSO is a solution that not only connects to every social
network from one place, but also integrates seamlessly with inventory, pulling
data from trusted sources to generate rich, dynamic content that can be used
to broadcast across the web, reaching out to millions of potential customers. It
utilizes inventory data and provides comprehensive marketing and inventory
support to enable dealers to engage directly with customers online. GOSO is a
subsidiary of BOALT, an interactive agency based in Washington, D.C.

Back to Press Releases



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GOSO - Solutions - Overview

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Overview of our Solutions practices of social media for auto dealters.

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Designed just for dealers.
GOSO makes marketing your online inventory a breeze.
Overview

Custom Landing Pages

GOSO is the world's first web and social media suite designed exclusively for car Inventory Management

dealers. It's been custom built to suit the needs of the automotive industry,
Lead Management
providing comprehensive marketing and inventory support to enable dealers to
engage directly with their customers online. Inventory Broadcast

While GOSO is simple to use, it's brimming with power beneath the hood. It's built Buzz Monitoring

as a Software as a Service (SaaS), utilizing the Amazon Cloud platform, which
Testimonial Management
allows dealers to scale up or down as required, providing flexibility where you need
it most, at a cost that's always affordable.
Full demonstration of our product, not some
ploy to get your info.

The front-end couldn't be simpler or more user-friendly --
Can't find what you're looking for?
GOSO effortlessly generates fully customizable vehicle
landing pages that automatically include search engine We're always available to answer your
optimized rich media content. We even use this content to questions Monday thru Friday from 8 am
thru 6 pm EST.
generate high quality videos on demand which include
text-to-voice and custom music from a vast selection of
Via Telephone
available genres.
(877) 311-GOSO (4676)
Learn More

Via Live Help | Offline

Inventory Management Via Help Desk
Submit a request through our Help
Our revolutionary inventory management system does
Desk and we'll get back to you within
much more than just keeping track. We take the best of
1 business day.
breed technologies to create a full breakdown of your
vehicle including all of the enhanced rich media content
and give you the ability to easily manage it. But you
needn't lift a finger -- GOSO is fully automatic, so sit back
and enjoy the ride, while we retrieve the information from
your dealer management system.
Learn More

Lead Management
The more you know about your customers, the easier it
becomes to sell. GOSO intuitively tracks your customers
online, collecting data about which vehicles they view and
suggesting further information they might want you to

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GOSO - Solutions - Overview

provide them with. The data GOSO collects provides an
invaluable insight into your customers' needs. You can
then manage these leads using GOSO, or export them to
your existing CRM system.
Learn More

Inventory Broadcast
With GOSO, we've taken a complex challenge and made it
easy. The world of social media can be vast and time-
consuming. GOSO provides you with a one-stop solution
for broadcasting your inventory across an array of social
networks, reaching millions of potential customers across
hundreds of sites. Instead of updating your online
presence across each site individually, GOSO does
everything for you from one simple location. Just give the
word and watch GOSO get to work.
Learn More

Buzz Monitoring
Social media isn't just about making your voice heard. It's
about listening to what your customers have to say and
then engaging them. Managing your reputation online can
be a challenge. In fact, it's virtually impossible to monitor
every social network, blog and forum by hand. Luckily
GOSO comes to the rescue by keeping an ear to the
ground. It constantly searches the web for any mention of
your dealership, employees, or any other specific
keywords you assign, making it easy to manage your
online reputation – and you can also keep an eye on your
competitors.
Learn More

It only takes one bad word to spoil a reputation.
Unfortunately, bad press tends to get passed on a lot
more than good press. Satisfied customers rarely talk
about how happy they are. That's why we've built a
reputation management system into GOSO to make it
easier for your satisfied customers to share their positive
experiences about your dealership, strengthening your
brand with personal recommendations from the people
who matter the most.
Learn More

And that's not all, we also send out a daily digest giving you an update on
everything that's going on with your GOSO account. This way, you can see what's
been communicated through your dealership, what's been said about you on the
web and more. Think of it as an executive summary of your daily web and social
media activity.



http://www.goso.com/solutions/overview.html[1/11/2010 4:31:00 PM]

GOSO

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We respect your private information ploy to get your info.

GOSO Privacy Policy
Meet the people who help make GOSO happen
Sign-Up for Updates: Your Email Address
We collect the e-mail addresses of those who communicate with us via e-mail,
aggregate information on what pages consumers access or visit, and information
volunteered by the consumer (such as survey information and/or site
registrations). The information we collect is used to improve the content of our
Web pages and the quality of our service, and is not shared with or sold to other
organizations for commercial purposes, except to provide products or services
you've requested, when we have your permission, unless it is necessary to share
information in order to investigate, prevent, or take action regarding illegal
activities, suspected fraud, situations involving potential threats to the physical
safety of any person or as otherwise required by law.

Information gathering and usage
When you register for GOSO we ask for information such as your name, company name,
email address, telephone number and address.

GOSO uses collected information for the following general purposes: products and
services provision, billing, identification and authentication, services improvement,
contact, and research.

Cookies
A cookie is a small amount of data, which often includes an anonymous unique identifier,
that is sent to your browser from a web site's computers and stored on your computer's
hard drive.

Cookies are required to use the GOSO service. We use cookies to record current session
information, but do not use permanent cookies.

Data Storage
GOSO uses third party vendors and hosting partners to provide the necessary
hardware, software, networking, storage, and related technology required to run
GOSO. Although GOSO owns the code, databases, and all rights to the GOSO
application, you retain all rights to your company data.

Changes
GOSO may periodically update this policy. We will notify you about significant
changes in the way we treat personal information by sending a notice to the
primary email address specified in your GOSO primary account holder account or
by placing a prominent notice on our site.

Questions
Any questions about this Privacy Policy should be addressed to support at
goso.com or by mail at: GOSO, LLC, 1010 Wisconsin Avenue, Suite 715,
Washington, DC 20007.

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GOSO



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GOSO - Company - Contact Us

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We're always within reach practices of social media for auto dealters.

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Contact GOSO
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Would you like to request more information? Please fill out the form below and
we'll send you a brochure and answer any questions. Management

Partners
Our Location
Events
GOSO, LLC
1010 Wisconsin Ave NW Press Releases

Suite #715
Career Opportunities
Phone: (202) 684-7161 Contact Us
Fax: (202) 204-5153

Social media:
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Become a friend on Facebook

We're always available to answer your
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GOSO - Company - Contact Us



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GOSO - Company - About Us


Home :: Company :: Overview
About GOSO practices of social media for auto dealters.

Your Email Address

We're your Social Media go-to guys.
We know a thing or two about selling cars online as well.
Overview
More dealers everyday are looking for ways to
capitalize on Social Networking. GOSO was Management
designed to make it easy to manage and maintain
Partners
various networks from one platform. GOSO is the
first web and social media marketing suite Events
specifically designed for automotive dealers. It was
developed by interactive agency, BOALT, with over 10 years of experience in the Press Releases

web and social media industry.

BOALT focuses on creating compelling marketing and communication ventures Contact Us
through various interactive channels. With a focus on conversion, BOALT's claim
has always been that the web is a bottom line business. It's successfully built
multi-million dollar companies in other industries and felt that the automotive Full demonstration of our product, not some
dealer technology sector is in need of much disruption. Automotive dealers want to
be involved in social media, but as we all know, this can be a tedious process
because there are hundreds of different social networks, social bookmarks, online Can't find what you're looking for?
video websites and blogs. So, BOALT decided to create GOSO and has been
working on this proprietary technology since 2007. questions Monday thru Friday from 8 am
thru 6 pm EST.

Here are just a few reasons why we think your dealership should
Via Telephone
integrate social media into your overall marketing budget:
(877) 311-GOSO (4676)


Social networking sites have overtaken porn as the Internet's Via Help Desk
#1 activity. Submit a request through our Help
1 business day.

Twitter has seen an increase of almost 1500% over the last
year.

2 out of 3 people on the PLANET visit social networks.

http://www.goso.com/company/overview.html[1/11/2010 4:31:18 PM]

GOSO - Company - About Us

Time spent on social networks is growing at three times the
overall Internet rate.

100 Million YouTube videos are watched every day and every
minute 20 hours of video is uploaded to YouTube.

More than 5 billion minutes are spent on Facebook each day
and more than 1.5 million pieces of content are shared on
Facebook daily.

If Facebook were a country, it would be the eighth most
populated in the world, just ahead of Japan, Russia and Nigeria.

If YouTube were a country, it would be the third most-
populated place in the world.

3.8 billion tweets and counting.

68% of Internet users have used social networks, while only
65.1% have used email.

These are the social media realities.
If that isn't convincing enough, then what is?



http://www.goso.com/company/overview.html[1/11/2010 4:31:18 PM]

GOSO - Help & Support - Overview

Help & Support Looking for more? Request Info »

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Always here to help practices of social media for auto dealters.

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Help & Support
We've got the answers.
Help & Support Topics
Still baffled by social media? Maybe you already know what a landing page is, but
you're not sure what it does, or why you need one. For whatever social media General Help
question you have, you'll find an answer here. If you've still got outstanding
questions dedicated help is only a phone call away.
Inventory Management

Top GOSO Frequently Asked Questions Lead Management

What is GOSO? Inventory Broadcast

Do I have to set up everything myself or does GOSO help me?
Buzz Monitoring
Can I change the look and feel of the landing page to match my
website? Testimonial Management

What's the advantage of using a GOSO landing page over my dealer
website?
What does the GOSO inventory management system do?

Why do I need to use the GOSO inventory management system if I
already have a dealer management system? Can't find what you're looking for?
Can I use GOSO as a CRM?
What social networks does GOSO support? thru 6 pm EST.

Can customers search my inventory on Facebook and MySpace? Via Telephone
(877) 311-GOSO (4676)
What's buzz monitoring?
Why should I care about what people are saying about my dealership on
the web?
Via Help Desk
Why is my online brand reputation so important? Submit a request through our Help
What's the advantage of using GOSO over another online rating system? 1 business day.

General Help
General, Security, Backup, Billing, etc.

What is GOSO?

How will GOSO help me to earn money?

Can you guarantee that that GOSO will generate leads?

I thought Social Media was free, why does GOSO cost money?

http://www.goso.com/help/overview.html[1/11/2010 4:31:25 PM]


See All General Help »

Back to top

Design, Customization, SEO, etc.

What is a landing page?

Can I change the look and feel of the landing page to match my website?

So, I can change the look of these pages, I get it, but how easy is it?

Why can't I just point my social media campaign to my website?

See All Custom Landing Page Help »

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Inventory Management
Feed Integration, Adding Vehicles, Generating Videos, etc.

What does the GOSO inventory management system do?

Why do I need to use the GOSO inventory management system if I already have
a dealer management system?

What's so special about rich media content? Where does GOSO obtain this
information?

How long does it take to generate video?

See All Inventory Management Help »

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Lead Management
Leads, CRM Export, etc.

Can I use GOSO as a CRM?

What information do you collect in your lead management tool?

I have a CRM, do I have to use the GOSO for lead management?

What's so special about the data you collect?

See All Lead Management Help »

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Inventory Broadcast
Social Networks, Social Bookmarks, etc.

What social networks does GOSO support?

Can customers search my inventory on Facebook and MySpace?

What's the advantage of using GOSO compared to other social media
broadcasting systems?

How does GOSO know when to publish to a social network, social bookmark or
blog?

See All Inventory Broadcast Help »

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Buzz Monitoring
Managing Channels, Adding Profiles, etc.



What's buzz monitoring?

How important can buzz monitoring be?

Why should I care about what people are saying about my dealership on the
web?

How do I engage with customers when they mention me?

See All Buzz Monitoring Help »

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Testimonial Pages, Recommendation Engine, etc.

What are GOSO testimonial pages?

Why is my online brand reputation so important?

What's the advantage of using GOSO over another online rating system?

How will these testimonials help my SEO rating?

See All Testimonial Management Help »

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practices of social media for auto dealters.

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GOSO Topics

Announcements (8)

Conferences & Events (7)
Jan 2010
Ford’s Updated Sync Includes Twitter
08 Integration
News & Interviews 2.0 (10)

Tips, Tricks, and Use Cases (13)

Posted in News & Interviews 2.0 5 Comments
Recent Posts
By: Ryan Riley
Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for Ford’s Updated Sync Includes Twitter
GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites. Integration

Are You Claiming Your Territory?
Search vs Social? You don’t get to choose

Trending Topics Are So Hot Right Now

Why You Need Both Twitter and Email

View Archives

January 2010

December 2009

November 2009

October 2009

Allan Mulally, CEO of Ford

Ford and Microsoft introduced Sync, the in-car communication system, in 2008.
Yesterday at the Consumers Electronic Show in Las Vegas, Ford’s CEO Allan Mulally
announced an updated version with a long list of new features for the successful
Ford feature.

On top of increased voice recognition capabilities, Internet radio, maps and
personal settings is a Twitter feature.

The feature reads Twitter messages to the driver and Mulally said that eventually
the voice recognition technology in the Sync will allow drivers to dictate their
responses and even their own Twitter updates.

http://goso.com/blog/[1/11/2010 4:32:08 PM]

GOSO

Concerns are being raised about the danger of increased distractions for drivers.
Doug VanDagens, Ford’s Global Director of Connected Services responded by
saying that driver’s already read their Twitter feeds but because Sync reads the
messages, drivers will be able to keep their hands on the wheel.

Ford has been very successful with their ability to recognize the influence of social
media in today’s culture. They’ve created successful social media campaigns like
Fusion 41 and the Fiesta Movement.

The updated Sync will be included in 2010 Ford models.

Tags: Allan Mulally, CEO, CES, Consumer Electronic Show, Ford, Las Vegas, Sync, Twitter

5 retweet Share Read More

Jan 2010
Are You Claiming Your Territory?
07 Posted in Tips, Tricks, and Use Cases 9 Comments

By: Chris Garrett
Co-Author of Best Seller of ProBlogger, our celebrity blogger, Chris has helped thousands of
individuals, non-profits, small businesses and blue chips make the most of the web.

One of the things that my Realtor clients and friends are great at with social media
is “claiming territory“. What do I mean by that?

Well anyone in the real estate business will likely have a geographic area that they
cover, care about, network, are expert in, and sell to. I expect most auto dealers
would be the same (ignoring national internet sales for now).

When you look for a new home or business property, location is very important. If
you want to test drive a car, or look at the inventory available, geography is also a
factor. There are not many people willing to travel a thousand miles to check out a
standard family car, though I might be persuaded if we were talking about a Tesla
or Bugatti Veyron. Maybe.

Regional and local business can be crucial to your short term profit and long term
profitability. By selecting a geographical area you get the double benefit of making
your marketing budget go further and also becoming the trusted dealer for your
locality. While in most cases people associate the internet, and especially social
media, with international, there are many benefits to be had on a local level too.

If you search in Google using some search terms
then do the same search while adding a city or
county, you see the results change quite
dramatically. Local results also influence the
standard results, especially the paid results.
Facebook advertising has some very granular
targeting, check out the screen shot here.

You do not have to rely on advertising to target a locality though, you can do it
through content too. Blog about the location and include regional Flickr
photographs. Create videos that talk about the area and local prominent people.
Join in events and networking meetings, promote them in
upcoming/linkedin/Facebook, then write them up in your blog and your
Twitter/Facebook accounts.


GOSO

Another tip you can get from your Realtor friends is they often connect with local
businesses and trade communities, and help them connect to each other. By being
a connector you get access to more local people and gossip than if you stand on
the outside.

Bottom line is social media is not just useful at great distances, it also helps you
connect better with people on your doorstep!

Do you have any examples of social media used at a local level? Please do
share in the comments …


Dec 2009
Search vs Social? You don’t get to
31 choose
Posted in Tips, Tricks, and Use Cases 24 Comments

By: Chris Garrett

If you thought you got to choose between looking after your search engine results
and engaging in social media … think again.

Yes, as is so often the case with this kind of thing, the choice has been taken out
of your hands. Social media messages and content are turning up in search results,
whether you like it or not.

What does this mean?

Well, for a start, it means that Google is just dipping their collective gargantuan
toes into these particular digital waters, and we should all brace ourselves for what
might be just around the corner.

But right now it also means that you might have an opportunity, or perhaps a big


GOSO

problem on your hands.

Where before it would take some effort for a disgruntled ex-employee or customer
to cause a huge headache for you, pretty soon (or even right now) it could be just
a case of going on to Twitter and bad-mouthing your brand.

Real time results are not present for every search phrase but they are being rolled
out. Bizarrely there is a real time result for my name. Think about that for a
moment. Luckily I am not in the job market and my clients are not easily swayed
by random opinions from Internet people, but if your customers are in the market
for a new car and they put in the name of your dealership … well, let’s hope what
they see is positive.

If your customers use Google then you need to be doing some reputation
management. You need to react appropriately to social media brand mentions,
either to support the positive or to mitigate the negative. Even if you are not
monitoring your brand, it seems the search engines are, and this is only the
beginning.

Happy New Year!

27 retweet TOP 5K Share Read More

Dec 2009
Trending Topics Are So Hot Right Now
30 Posted in Tips, Tricks, and Use Cases No Comments

By: Korenne Richardson
As GOSO's Social Media Liaison, Korenne specializes in social media innovations and popular culture.
After she graduated from Wellesley College, she worked in media marketing for the US Census
Bureau.

Trending topics (TT as they’re known in the tweet lives of many) can be great
resources for dealers to interact with their followers. Trending topics are the top
ten keywords or phrases used in tweets and can be found on the bottom right of
your Twitter’s Home or Profile screen. Think of trending topics as windows into
what is current in popular culture. Though trending topics range in seriousness
from #HappyBeiberYear to #IranElection, they are all indicative of consumers’
interests and opinions. For that reason, trending topics should be taken seriously
for their value to potential interactions with your dealership’s followers.

The creation of a trending topic is somewhat of a lightning-in-a-bottle concept.
With Twitter’s surging popularity and ever-increasing membership, it is difficult to
wield enough influence to incite a trending frenzy. Trending topics are born
organically through the interconnected web of the Twitter community, not
made. The tipping point needed to begin a trending topic is a fickle combination of
hashtag (#) or keyword, frequent usage, and the participation of an engaged crop
of followers.

Instead, dealerships should focus on using trending topics for:

buzz monitoring

social engagement

With each trending topic, dealers should ask themselves:


GOSO

How can this promote my dealership’s brand personality?

How will this interest my followers?

How can this extend the reach of my Twitter presence?

Remember, every tweet from your dealership doesn’t need to revolve around
automotive news and special promotions. The use of a trending topic is a great
means to diversify your tweets with topics related to popular culture. Just
keep it classy and avoid any discussion of the three R’s: religion, race, and
reproduction.

Happy tweeting!

Tags: dealers, social media, trending topic, Twitter

0 tweet Share Read More

Dec 2009
Why You Need Both Twitter and Email

By: Chris Garrett

Email is super important to any online business. As an auto dealer you will be
using email to follow up leads and customers, to send out offers, keep your fans
warm and loyal, and to post news and events.

Most people who have dismissed Twitter as noise and chitchat will not have realized
that Twitter can be used in very much the same way, but also they compliment
each other very well too.

Twitter is also an instant alert tool in a fashion. OK, not all of your followers will
get your Tweet at once, but those who do can take action right away. Try doing
that with a blog post or a postcard. This means it is perfect for snap offers or
breaking news.

Do not overlook the traffic boosting ability of Twitter too. Just like when you send
an email out you can get a big spike in page views to your dealer website or deal
pages, but also through “retweets” you can get pass along traffic just like when
someone forwards your email to a friend.

That page that you send people to? That could be a newsletter opt-in form, so
your twittering can drive more email opt-ins.

Of course it works the other way too. When you send an email out, either from
your personal account or from a newsletter, mention your Twitter page. It will
drive more followers.

One advantage Twitter has over email is people do not get as irritated when you
tweet often, but send more than one newsletter email in a day and you will likely
lose subscribers. So while you have to ration your email delivery, with twitter if it
is useful or interesting tweet away! I send the same link up to four times a day in
Twitter to catch several time zones but I would never dream of repeating an email
unless I made a mistake the first time.

While social media is seen as the new shiny thing, it is far better to integrate these


GOSO

tools into your existing best practices. Twitter and email get along famously!


Dec 2009
To Follow? Or, Not To Follow?

By: Korenne Richardson
As GOSO's Social Media Liaison, Korenne specializes in social media innovations and popular culture.
After she graduated from Wellesley College, she worked in media marketing for the US Census
Bureau.

Your mother always told you not be a follower, right? Well, when we’re talking
about Twitter, dealerships should forget mother’s words of wisdom. Unless you
are Oprah Winfrey or some other outrageous celebrity, you must follow
other twitterers to attract followers. You follow me?

The development of a Twitter following is based upon creative content.
Three core principles will attract others to your dealership’s brand identity on
Twitter:

interesting and recent tweet activity,

brand personality, and

consumer engagement.

So, who should you follow? By following your target demographic and
automotive industry insiders, your dealership demonstrates your interest in what is
current and what consumers want. Be in the know and see what Ford is tweeting
every morning. Notice that Suzy Sunshine loves her new car from Blankety Blank
Automotive Group and reply to her post.

As tweets from these twitterers introduce you to hot topics and comment on your
customer service, your dealership has the opportunity to promote its identity and
culture through your every retweet and @reply. The return on investment from
these interactions can be seen realtime. Other twitterers will take notice and follow
you, broadening the reach of your dealership’s brand. So, start following.
Search.twitter.com/advanced is the perfect research tool to find followers in your
target demographic.

Remember this: Everyone wants to feel special. In order to maintain your
following:

Consumers will follow you for hot deals and promotions. 44% of people that follow a brand on
Twitter cited exclusive offers as the main reason.

An occasional @reply or direct message to a consumer makes your dealership socially
accessible. A dealership that caters to a consumer’s needs will be first in that customer’s mind
when a purchase must be made.

Your tweets should be informative and unique enough to encourage other twitterers to retweet
or share them. Pack those 140 characters with enticing language and link bait that will prompt
sharing. When another twitterer retweets what you have said, you feel special. When yet
another twitterer retweets what they retweeted from you, they feel special. Everybody wins as
each retweet compounds the value of your original post.

Patience is essential in the development of your Twitter following. Although
you will not be a Twitter celebrity overnight, keep posting regular and interesting
content.


GOSO

Tags: automotive, dealers, social media, Twitter


Dec 2009
Twitter to Launch New Business
15 Feature
Posted in Announcements 4 Comments

By: Liz Presson
Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central
Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

Businesses of all kinds utilize Twitter to update and engage followers. Now, Twitter
is working on a feature that will make business tweets even more relevant. The
new feature, “contributors,” is in the BETA test phase. It will allow multiple
contributors from one account. As @Anamitra, a Twitter product team member
says, this will make business to consumer tweets more personal.

What does this mean for a dealer?

If a dealership asks an employee to tweet on its behalf, that employee will be
included in the tweet byline. So, employees can address tweets in their specific
field.

The contributor feature is on of many in development for businesses at Twitter.
Twitter is looking for feedback from a subset of users right now, but a full launch
is expected.

Tags: business, social media, Twitter


Dec 2009
New Study Finds More Women on
13 Social Media
Posted in News & Interviews 2.0 2 Comments

By: Ryan Riley
Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for
GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

According to SheSpeaks Second Annual Media Study the number of U.S. women
with at least one profile on a social networking site grew from 58% in 2008 to
86% in 2009. Of the 86% of women on a social networking 72% log in daily. In
2008 only 53% of women logged in daily.

The biggest number is that half of those active in social media say that social
networking sites influence their shopping habits and 40% have used a coupon
code.

Here are more of the studies findings:

Site Popularity:

Facebook saw an increase in popularity from 42% in 2008 to 87% in 2009. With 95% of all
those active in social media claiming a profile on Facebook. That’s an increase from 65% in
2008.


GOSO

MySpace dropped by 33% to 42% of women active in social networking. However, the site
remains popular with women between 18-24.
Twitter was added to the study just this year with 38% of particpants active on Twitter.
LinkedIn also saw an increase from 17% in 2008 to 22% in 2009.

Results Based on Age:

Women under 30 saw an increase of social networking participation from 86% in 2008 to
95% in 2009.
The largest increase was with women over 50, which saw a 126% increase in usage from
31% in 2008 to 70% in 2009.

Popularity of Online Activities:

Watching Videos Online
Commenting on blogs
Posting product reviews

Effectiveness of Social Networking Ads:

The percent of women that click on advertising on social networking pages
increased from 2% in 2008 to 9% in 2009 and the percent of women that ignore
ads on their pages decreased from 26% to 21%.

Purchasing Influence:

The study found that the leading influence in whether a women buys a product is
and email from a friend or family member, however, this method saw a decrease
of 7% from 2008. The only two methods to increase from 2008 were:

“A blog post I read,” which increased from 27% to 53%
“Information obtained on a social networking site,” which increased from 27% to 43%.

The study was compiled based on responses from 1,500 SheSpeaks members.

Tags: Facebook, LinkedIn, MySpace, SheSpeaks.com, Twitter


Dec 2009
Tracking Your Automotive Clients in
11 Social Media
Posted in Tips, Tricks, and Use Cases No Comments

By: Chris Garrett

Many businesses are concerned about the return on investment from social media,
in particular justifying the time investment with these tools.

Fact is though, online is far more accountable than many of the offline strategies
that you are already using. This is because the “currency” of social media is the
link. Not much happens without someone clicking something, and any time a link is
clicked there is an opportunity to track that.

What does a click tell you?

Where the link was seen (“Referrer”)
What the person was interested in (“attractiveness”)
How many people were interested in that link (“popularity”)
How many more people were interested in that over an alternative version (“split testing”)
If the link was shared, and if so how many times (“viral effect”)


GOSO

Depending on your tools you should be able to take the path the visitor arrived via
and record that. Later you can see which source of visitors is worth the most and
which either need to be optimized or dropped. The free and extremely powerful
Google Analytics is a good start. Check out how I track my Twitter audience with
Google’s software here.

What if you do not have sophisticated tracking in place? Simply use unique
links for each venue.

Using a service such as Bit.ly you can share your content in social networks, on forums and in
your own sites, and it will count how many times a link has been clicked and how many times
it was shared.
Many companies provide each service audience with unique offers – if those offers are taken
up, maybe by using a unique voucher code etc, you know where the person heard about your
deal.
Have unique 800 numbers for each venue, so that if you get a telephone call you know the
source of that sales lead.
Failing all the above … ask!

There really is no need for your efforts to be all based on guess work, you
just need to put some effort into working out what is working well and
what is not working, then optimize or prioritize appropriately!

0 tweet Share Read More

Dec 2009
GOSO wins Best in Class at Interactive
10 Media Awards
Posted in Announcements 1 Comment

By: Adam Boalt
Adam, GOSO's founder, has started several successful technology companies and has won numerous
awards over the years, including multiple write-ups in CNN, the Wall Street Journal and Forbes.

We are happy to announce that our entry into the IMA
competition, for the GOSO Website (entered November 06, 2009),
under the category ‘Automobile’, has won the IMA Best in Class
Award with an overall score of 492 of 500.

The Best in Class award is the highest honor bestowed by the Interactive Media
Awards. It represents the very best in planning, execution and overall
professionalism. In order to win this award level, your site had to successfully pass
through our comprehensive judging process, achieving very high marks in each of
our judging criteria – an achievement only a fraction of sites in the IMA
competition earn each year.


Older Entries




GOSO - Pricing & Signup

Pricing & Signup Looking for more? Request Info »

It's time for your dealership to capitalize on Social Media.

We've spent the last two years engineering something very special and in order to provide dealers with the best
customer service, we're only working with a few dealers at a time. We're currently in private beta, by invitation only.
Learn more about our beta program below our packages.

Our Available Plans
Basic Plus Premium Supercharged
For Small Dealers For Mid-sized Dealers Most Popular Plan For Auto Malls

Number of permanent vehicle
1 - 49 50 - 149 150 - 299 Unlimited
landing pages

Instant Videos
49 149 299 Unlimited
(includes YouTube submission)

Number of Buzz Monitoring
1 3 6 12
Frequency (per day)

Social Networks & Bookmarks
Unlimited Unlimited Unlimited Unlimited

Lead Management

Testimonials

Automatic Feed Submission
(Oodle, Vast, AOL Autos, Google
Base, MySpace Classifieds)

Post to Craigslist

Customer Support Mon-Fri /
8am-5pm EST

Firewall protection, SSL
Encryption, Data Backups

Import/Export Data*

Custom URL
-- --

For dealer groups, we offer customized packages to meet your needs.

Private Beta Overview Can't find what you're looking for?

http://www.goso.com/pricing/pricing.html[1/11/2010 4:32:15 PM]

GOSO - Pricing & Signup

We're very excited about the positive response we have had to date about our
new product, GOSO. We're confident that it's going to change the way dealers thru 6 pm EST.
market their inventory. As a company, we've decided to only take on a few
dealers every quarter to ensure that we can provide you with the best possible Via Telephone
experience and maximize your exposure. (877) 311-GOSO (4676)

We encourage you to request an invite and want you to know that our main
qualification is your will to explore the benefits of Social Media. Social Media is not Via Help Desk
just another classified ad, it's a place where you meet new customers, engage Submit a request through our Help
them and then sell them. In order to participate in our beta program, you must Desk and we'll get back to you within
1 business day.
be willing to acknowledge these best practices and show a high level of
commitment.



http://www.goso.com/pricing/pricing.html[1/11/2010 4:32:15 PM]

GOSO - Company - Partners


Home :: Company :: Partners
Our Partners practices of social media for auto dealters.

Your Email Address

Be part of a team.
Meet the people who help make GOSO happen.
Overview
Data Providers
Management

Partners

Events
Carfax is trusted by millions of consumers every year to provide comprehensive
vehicle history reports on all used cars and light truck models from 1981 to the Press Releases
present day.

We've teamed up with Carfax to provide GOSO users with free Carfax reports to
Contact Us
dealers who subscribe to their service. Integration is seamless, putting an
impressive amount of information quickly at your customers' fingertips.
Read press release » ploy to get your info.

thru 6 pm EST.

Via Telephone
(877) 311-GOSO (4676)


Via Help Desk
1 business day.



http://www.goso.com/company/partners.html[1/11/2010 4:32:21 PM]

GOSO - Company - Management


Home :: Company :: Management
Company Management practices of social media for auto dealters.

Your Email Address

The GOSO A-Team.
Experience and enthusiasm you can trust.
Overview

Adam Boalt Management
President
Partners
Adam has been a new media innovator for over a decade, making waves
both as an individual and an entrepreneur. He's won numerous awards and
Events
accolades over the years, including multiple write-ups in CNN, the Wall
Street Journal, and Forbes. He's a regular speaker on the industry Press Releases
conference circuit, and has four innovative e-commerce patents to his
name. Career Opportunities

As well as masterminding the GOSO project, Adam is the founder and Contact Us
owner of BOALT, an interactive agency that's worked with over 30 of the
Fortune 500 companies in building high-end, bespoke web solutions. He
also cofounded RushMyPassport.com, which was voted #1 in speed and Full demonstration of our product, not some
customer service, a company that expedites U.S. passports in 24 hours
with multiple offices around the country and over 25 employees.

He continues to provide entrepreneurial direction across the board, offering
leadership, experience, and the problem-solving skills he's put into practice We're always available to answer your
in over a decade at the forefront of eCommerce business.
thru 6 pm EST.

Via Telephone
(877) 311-GOSO (4676)
Sichon Domrongchai
Vice President & Creative Director Via Live Help | Offline

Sichon is responsible for all aspects of the GOSO user interface design,
Via Help Desk
from accessibility to increasing baseline conversion by finding intuitive ways
to optimize landing page sales funnels. He's also a founding partner at Desk and we'll get back to you within
BOALT. 1 business day.

Sichon has been in the creative industry for over fifteen years, with wide-
ranging experience from traditional advertising all the way to digital design,
having created intricate application oriented screen design. He's been
responsible for the web design of some very well known companies
including: John Hancock Financial, Radisson Hotels, Sony, Lehman Brothers
and eDiets.com.

Daniel Beck
Vice President & Application Engineer
Daniel is the information architect and lead developer for GOSO. As well as

http://www.goso.com/company/management.html[1/11/2010 4:32:28 PM]


being an extraordinary front-end and back-end developer, he is also
responsible for managing the development team, as part of his role as the
Senior Web Developer and managing partner at BOALT.

Daniel has worked with BOALT on many of its largest projects using many
diverse technologies such as Adobe Flex, SOAP/ REST web services;
multiple JavaScript libraries include jQuery and Scriptaculous, and the
LAMP (Linux, Apache, MySql and PHP) stack.

Ryan Riley
Marketing Strategy Manager
Ryan Riley is our Marketing Strategy Manager. His task is to provide
support to the various GOSO departments by providing them with valuable
analytics to better understand your business needs and improve our
service.

As an experienced writer, he uses his skillset to analyze the online
performance of key multichannel metrics and adjust our natural speech
content algorithms. Ryan writes for several well-known publications and
prior to working at GOSO, he taught English in West Africa with the Peace
Corps.

Elizabeth Presson
Brand Evangelist
Elizabeth oversees our corporate social media outreach. She's well suited to
the task, having studied public relations and marketing at Central Michigan
University. She discovered her passion for advertising during her time as an
advertising manager at Central Michigan Life, quickly finding an aptitude for
online promotion.

Elizabeth has built dynamic social media campaigns for publications such as
Healthy & Fit Magazine and has won several advertising awards from the
Michigan Press Association (first place black and white ad 2007; first place
black and white ad larger than a half page 2008), CNBAM (first place best
display ad campaign 2008).

Dan Dawley
Motion Graphics Artist
Daniel oversees the design and development of GOSO's proprietary video
generation platform. He's continually enhancing the technology by creating
new different video themes comprised of motion graphics, music and text-
to-speech. Skilled in the evolving toolsets of After Effects, Cinema 4d and
web-based motion mediums such as Flash, he continues to develop the
best of breed automated video toolset. Dan graduated from Full Sail
University with a BA in Digital Arts and Design.

Herb Pinder
Application Developer
Herb oversees the back-end development of the GOSO dealer control
panel. It's a tough job, but vital. This is where the magic happens. Herb
builds the toolsets that enable dealers to manage their social networks and



web initiatives elegantly and simply. He has fourteen years of development
experience in Linux, Apache, MySQL, PHP/Perl, jQuery and XHTML.

Prior to working at GOSO, Herb performed application development and
project management for over nine years at Pfizer Research & Development.
He also served in the U.S. Army as a Signals Intelligence
Analyst/Cryptanalyst, where he held Top Secret security clearance.




GOSO - Company - GOSO Events

GOSO Events Looking for more? Request Info »

Home :: Company :: GOSO Events
Come meet the GOSO Team out in the wild. practices of social media for auto dealters.

Your Email Address

On the road.
Where we've been and where we'll be
Overview
Our Next Event...
Management

Partners

Events

Press Releases

2010 National Automobile Dealers Association
February 12-14, 2010 - Orlando, Florida
The must attend industry gathering, NADA Convention & Expo, will take place Contact Us
February 13-15 in Orlando, Florida at the Orange County Convention Center.
Due to the rapid changes in the auto industry, this year's theme is right on
point– "Go to Know". The convention will prepare the best in the business for Full demonstration of our product, not some
what may be considered an uncertain future. GOSO will exhibit at booth
#515.
Media Contact
Read More and View Pictures ›
Liz Presson
Suite #715
Past GOSO Events...
Phone: (202) 684-7161
Real Time CrunchUp SF Fax: (202) 204-5153
Friday, November 20, 2009 - San Fransico, California
TechCrunch's Real Time CrunchUp was held in
November 2009 in San Francisco, California at the
InterContinental Hotel. The event featured leaders the
technology industry such as Facebook VP of Product
Chris Cox, Google Fellow Amit Singhal, and Twitter
COO Dick Costolo, just to name a few.

7th Digital Dealer Conference & Exposition
November 1-4 2009 - Nashville, Tennessee
The 7th Annual Digital Dealer Conference & Exposition
was held November 1-3, 2009 in Nashville, Tennessee
at the Nashville Convention Center. At the conference,
GOSO made its first public appearance with great
success.

http://www.goso.com/company/events.html[1/11/2010 4:32:34 PM]

GOSO - Company - GOSO Events



http://www.goso.com/company/events.html[1/11/2010 4:32:34 PM]


Press Releases Looking for more? Request Info »

Home :: Company :: Press Releases
GOSO in the news... practices of social media for auto dealters.

Your Email Address

We're driven to succeed.
Catch up with what we're doing.
Overview

Friday, January 8, 2010
Management
GOSO Wins Best In Class in Interactive Media Awards 2009
GOSO, an automotive web and social media marketing suite, has won the 'Best
In Class' at Interactive Media Awards. GOSO, which recently launched at the Partners
7th Annual Digital Dealer Conference... Read More
Events

Thursday, January 7, 2010
Press Releases
GOSO Introduces the First Automotive Dealer Inventory Facebook
Application
GOSO, a web and social media marketing suite on the forefront of social media
innovations for the automotive industry, is proud to unveil a new Facebook
application for automotive dealers... Read More Contact Us

Friday, October 30, 2009
GOSO, an Automotive Dealer Web and Social Media Suite, Partners Full demonstration of our product, not some
with Carfax
GOSO, a new web technology-based product designed for automotive dealers,
is proud to announce its partnership with Carfax. GOSO, an intuitive vehicle
Media Contact
inventory broadcast platform, will... Read More
Liz Presson
Suite #715

Phone: (202) 684-7161
Fax: (202) 204-5153



http://www.goso.com/company/press.html[1/11/2010 4:32:40 PM]

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