Paragon Systems outlines the benefits of directly connecting the PMS to your Channel Manager and On-line channels.Why you should connect your PMS to your Channel Manager. Anselm Molloy, CEO at Paragon Systems presents the benefits and some of the challenges of directly connecting in 2 way the PMS to your Channel Manager and On-line channels. Implications of PCI compliance when using regional or local providers.

1. • Founded 1994 – 100% Irish Owned
• Software Management solutions for Hospitality
• HotSoft Hotel Management Software – PMS
• Long Term IHF Associate Member

2. Paragon Market Position
• HotSoft Hotel Management Solutions Partner
• 3-5 Star Properties
• 10 – 250 Rooms
• Corporate – Leisure –Tourist - Boutique
• Independents & Groups
• 25% Share of Irish Hotels Market
2
Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny

3. HotSoft PMS
• HotSoft Front Office
• Yield
• Marketing & CRM
• Conference & Spa
• Website & OnLine Channels
• Cloud or Local
• SQL Database 3
3
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

4. 4
4
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

5. Manual Distribution
• Hotel Web Site - Not Integrated
• Inconsistent On Line Availability
• No Rooms On Line – Rooms to Sell
• No Availability – Available On Line
• No Overall View of Online Distribution
• Time consuming Manual Entry
5
5
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

6. Integrated Channel Management
• Availpro Connected to HotSoft
• Manage Multiple Providers
• Single Channel Manager
• Real Time Single Inventory
6
6
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

7. Channel Integration
• 2 Levels
• One Way – Electronic Booking
Transmission
• Two Way –Availability +
7
7
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

8. Efficiency Benefits
• Remove Manual Input
• Single Source to manage Online
Inventory
• Validated Customer emails
8
8
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

9. Technical Benefits
• 2- Way Information flow
• Real time notifications for Hotels
of Bookings
• Improved Channel Ranking
9
9
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

10. Cost Benefits Summary
• Eliminate OverbookingCosts
• Improved pick up
• Rate Parity Compliance
• Reduced Labour Costs
10
10
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

11. Key Integration Requirements
• PMS Connectivity/ OTA
compliant
• Support for 2 way intergration
• Yield Control
• PMS Inventory Control/ Close
Out
11
11
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

12. PCI Compliance Issues
• Examples – Sony – TK Maxx
• PCI Compliance for
Hotel Software
Channels
• Hidden data storage, log files etc.
• Responsibility for Card Data
12
12
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

13. Example
<PaymentCard ExpireDate="xx/xx"
CardNumber=“1234xxxxxxxx1234"
CardType="VS">
<CardHolderName>xxxxxxxxxxxxx
Above extract found by PANScan – Free tool
• securitymetrics.com/sm/PANscan/
13
13
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

14. How to Verify
• Majority self certification
• Written confirmation from
partners – who certifies
• Check contracts
14
14
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

15. Social Media - Facebook
• Facebook currently dominant social
medium
• 66% of on line travel purchasers also on
Facebook
• 18-24 Age Group – 90%
• Conversion rates for Facebook referrals far
exceed other online travel sites
15
Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny

16. Changing Channels
16
16
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny

17. Acknowledgements
• Cornell Center for Hospitality Research
• Securitymetrics.com - PANScan
17
Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny

18. Thank you forThank you
for your
your time
time