sdsd

1. E N G L I S H 2
MEMBERS:
LIM YANG KANG
LUCAS ONG
AVERLLEN ANG
RACHAEL CHEONG
YEN WEI ZHENG
WILSON TAN
LIM JAY SHEN
IVAN TAN
School of Architecture, Buildings and Design. (FNBE)

2. M A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T
Cendol is one of the most desirable
traditional desserts in Malaysia.
Malaysia’s weather benefits from a tropical
climate with high temperatures throughout
the year.

3. Cendol & Rojak Bukit Tinggi
Jalan Batu Nilam 2, Bandar Bukit 41200 Klang
Gula Melaka (palm sugar) +
Coconut Milk + Cendol +
Signature Glutinous Rice

4. ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
Founder
Mr. Ananthan
Founded in
2004
History
Started Based On Stalls
Only
One Branch in Malaysia
Known
As Best Cendol In Bukit Tinggi

5. TEO CHEW CHENDUL
27, Lebuh Keng Kwee, Georgetown, 10100, Penang
Signature Home Made Gula Melaka
(palm sugar) + Green Jellies + Santan
+ Kidney Red Bean

6. ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
Founder
Mr. Tan Teik Huang
Founded in
1936
History
1977, Tan Teik Huang Passed
Down His Business to His
Sixth Son, Tan Chong Kim
FOURTEEN
Branch in Malaysia
Known
As the Top Chendul in Malaysia

7. WHO ARE THE COMPETITORS ?

8. COMPETITIONS OF
CHENDUL AND ROJAK (KLANG)
There are a few competitors nearby the
area , some are just next to his truck stall
and also located along the same street as
him.
MARKET NATURE:
OLIGOPOLY

9. REVIEW
ROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE LOW POOR

10. COMPETITIONS OF
TEO CHEW CENDOL (PENANG)
In George Town, there are about 50
competitors in the market and about 8
competitors within the area

11. REVIEW
CENDUL PULUT (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE AVERAGE AVERAGE

12. REVIEW
ROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
GOOD AVERAGE AVERAGE GOOD GOOD

13. WHAT ARE THE COMPETITION STRATEGY ?

14. STRATEGY #1
QUALITY

15. STRATEGY #2
LOCATION

16. STRATEGY #4
CUSTOMERS

17. STRATEGY #3
PRICING

18. STRATEGY #5
ADVERTISING

19. WHAT ARE THE SIMILARITIES ?

20. SIMILARITIES
SIGNATURE
DISH
WOKERS ADVERTISING
CENDOL
AND ROJAK
LOCAL AND
OWNER
BROADCAST
MEDIA
ENVIRONMENT
OPEN SPACE

21. WHAT ARE THE DIFFERENCES ?

22. DIFFERENCES
HISTORY LOCATION BUSINESS OPERAION

23. DIFFERENCES
TARGETED
MARKET
COMBATING
COMPETITION
TYPE OF FOOD

24. RECOMMENDATION

25. RECOMMENDATION FOR CHENDUL AND ROJAK
ORGANIZATIONAL
STRUCTURE
EMPLOYEES HIGH TECHNOLOGY FACILITIES

26. CONCLUSION