CAS is a survey that asks people for their views on saving, financial planning and their priorities. We’ve carried it out in our markets since 2004 and over these last ten years we’ve surveyed almost a quarter of a million people. We currently ask 11,000 people three times a year and in our most recent survey (November 2013), we asked people for their views from eleven countries: UK, Ireland, Spain, Italy, France, Poland, China, India, Turkey, Singapore and Indonesia.

1. Source of data for all charts: Aviva Consumer Attitudes Survey, November 2013
Aviva Consumer Attitudes Survey
March 2013
About Aviva’s Consumer Attitudes Survey
The Consumer Attitudes Survey (CAS) has been conducted every year since 2004. From 2010, the survey has taken place three times a year - in February, June and
November – to assess consumer sentiment in Aviva’s key markets. A representative sample of 1,000 respondents is interviewed every wave in each country – with
the exception of China, where 2,000 adults, aged 18+, are surveyed. The research is conducted online in all markets except China and India, where a combination
of online and face-to-face methods is used.
For more information on this document please contact Rob Hancock, Group Customer Insights Manager, Group Marketing. Email: rob.hancock@aviva.com
Consumer confidence
Confidence in the general economy and household finances is improving in many countries and on average it is at the highest level since 2010.
Financial resilience
One in five European consumers say they are finding it difficult to cope financially.
Savings
A third of European consumers say they do not have a savings product.
Attitudes to retirement
Half of all European consumers now say that they are likely to have to work past the usual retirement age.
EU overview