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Aviva Times of our Lives Report
Autumn 2012
Contents
                                      Introduction
Introduction                              2	   The Aviva Times of Our Lives Report was launched in Spring 2012 and tracks the key experiences, ambitions and concerns
                                               of people in the UK today as they journey through the ages of life. The report also looks at wealth accumulation and
Material Wealth                           3
                                               people’s financial highs and lows, including how much extra income they wish they had to feel secure, and it provides an
l   Wealth: What we’re Worth              3    insight into their hopes and fears for their future and reflections on the past.

l   Contents, Cars and Homes              4	   In the past six months, Britain’s “squeezed middle ages” have become ever more squeezed, reflecting the continuing

                                               effects the current economic climate is having on people’s lives, especially in the 35-54 age range. They have the most

Mind the Gap                              6
                                               financial concerns and worries and are least optimistic about achieving their goals for the next two years.

l   The Insurance Gap                     6

                                               The ‘squeezed middle ages’ are also those with the largest ‘income gap’ - the difference between the amount of monthly
l   The Income Gap                        6    income that people currently have and what they feel they need to be comfortable. On average it has jumped 13%,
Emotional Health                          8    indicating a considerable increase in pressure on everyone’s finances. But the 35-44s feel they need an additional 32% of
                                               income to feel secure.
l   The U-shaped Curve of Life Deepens    8

                                               From income gap to insurance gap - for the first time the report looks at what people think their possessions are worth

l   Age of Contentment                    9
                                               and finds that on average they are underestimating them by £10,000. This ‘insurance gap’ exists at all ages but is greatest
l   Ideal Milestones                      9    for the youngest age groups.

l   What we Want to Achieve              10	   Of all people’s possessions electronics are deemed the most essential, but it is the family car and home insurance that are
                                               the least likely items to be cut – reflecting how much value we place on mobility and the cherished belongings we collect
l   What we’re Worrying About            11
                                               throughout our lives.
l   Will we Achieve our Goals?           12
                                               Property ownership continues to be the biggest building block of wealth and generally most people think the first home
Conclusion                               13    should be bought at 25 - considering that first homes are now not generally bought until the 30s, this is one goal unlikely
Notes to Editors                         14    to be achieved.

                                               And it is interesting to see that among the 18-24 age group, determination has risen in the past six months to achieve
                                               career goals and establish a strong financial footing from an early age, a wise move as they enter adulthood with more
                                               economic constraints than ever before.




                                                                  Aviva Times of our Lives Report 2
Difference
                                                                                                       in value
                                                                                                      -£19,452
                                                                                                         -7%

          Material Wealth                                    Difference
                                                              in value
                                                              -£7,020
                                                                -3%


          Wealth: What we’re Worth
          Differen
                                                                                                                                                   Assets, debt and net value of homeowners and non-homeowners
                   ce
            in value
          Richer in retirement                                                                                                                                                                                    1 Total assets





                                                                                                                                                           homeowners
           -£9,211




                                                                                                                                                              Non-
          A household’s wealth grows steadily through life as assets and possessions are accumulated and debts paid off.
             -4%                                                                                                                                                                                                  2 Total debt

                                                                                                                                                                                                                  3 Net wealth
          Six monthly data (Q2 - Q3 2012) reveals that wealth peaks for the over 65s, when the average homeowner’s




                                                                                                                                                   25-34
          net wealth is £306,147 and the average non-homeowner’s is £62,258.




                                                                                                                                                               Homeowners
          While both savings and investments and property assets are highest for those aged 65+, the value of home contents
          and personal possessions peaks for the 55-64 age group at £36,972. Typically people have two cars per household




                                                                                                                                                           homeowners
          between the ages of 35 and 64, boosting the value of their car assets to £5,300. Debt is greatest for those aged 25-34.




                                                                                                                                                              Non-
          Property is building block of wealth




                                                                                                                                                   35-44
          Unsurprisingly, homes make up the biggest portion of owners’ assets by far – upwards of 80% – causing a large




                                                                                                                                                               Homeowners
          wealth gap between homeowner and non-homeowner wealth. However, this gap does decrease slightly with age
          as the values of other assets grow. Being a homeowner means a person is seven times as wealthy as a
          non-homeowner at 25-34 and five times wealthier when they are 65+. Just over half (51%) of 25-34 year olds own




                                                                                                                                                           homeowners
          a home with an average value of £186,849, compared to 86% of over 65s when the average value is £251,979.




                                                                                                                                                              Non-
                                                                                  Difference
          Net wealth Autumn fference                                               in value
                          Di 2012




                                                                                                                                                   45-54
                                     in value                                      -£5,112




                                                                                                                                                               Homeowners
                                                                     25 - 34      35 - 44
                                                                                     -9%
                                                                                               45 - 54        55 - 64           65+
                                      -£496
           % non homeowners            -1%                                49%       31%         26%                22%          14%
           % homeowners                                                   51%       69%         74%                78%          86%




                                                                                                                                                           homeowners
           Household monthly income surplus                           £1,027        £948        £962           £860             £816




                                                                                                                                                              Non-
           Savings and investments                                    £1,536       £1,378       £1,713        £10,861         £25,206
           Home contents and personal possessions                    £25,725      £31,786      £35,358        £36,972         £34,989




                                                                                                                                                   55-64

                                                                                                                                                               Homeowners
           Car(s)                                                     £2,325       £5,300       £5,300        £5,300           £2,650
           Total assets non-homeowners                               £30,613      £39,412      £43,333        £53,993         £63,661
 Q1    NW Q3   NW Q1            NW Q3   NW Q1          NW Q3  NW Q1             NW Q3    NW Q1  NW Q3   NW Q1
ners       House value
        Homeowners              Non-homeowners                 £186,849
                                                        Homeowners              Non-homeowners£229,101
                                                                                  £215,138               £239,804
                                                                                                  Homeowners                 £251,979



                                                                                                                                                           homeowners
           Total assets homeowners                                  £217,462     £254,550      £272,435      £293,797        £315,641


                                                                                                                                                              Non-
           Unsecured debt                                            £16,355       £5,539       £4,371        £2,295           £1,403
           Mortgage outstanding                                     £102,421      £85,987      £54,201        £20,745          £8,090
                                                                                                                                                   65+

                                                                                                                                                               Homeowners

           Total debt non-homeowners                                 £16,355       £5,539       £4,371        £2,295           £1,403
           Total debt homeowners                                    £118,776      £91,526      £58,572        £23,040          £9,494
           Net wealth non-homeowners                                 £14,258      £33,873      £38,962        £51,698         £62,258
                                                                                                                                                                    £0      £63,200   £126,400   £189,600   £252,800           £316,000
           Net wealth homeowners                                     £98,686     £163,024      £213,862      £270,757        £306,147

          See notes to editors for sources and methodology

                                                                                                               Aviva Times of our Lives Report 3
Contents, Cars and Homes                                                                                                                       What Brits are driving
What we value                                                                                                                                                          Second most       Third most owned
                                                                                                                                                 Most owned car
Similar to the results of Spring 2012, Brits continue to prize their cars and their homes, directing a lot of attention towards                                         owned car               car

improving and protecting them, as the research highlights.
                                                                                                                                                VAUXHALL Corsa           FORD KA           RENAULT Clio
Cars won’t be cut                                                                                                                                 (2000-2006)          (1996-2009)          (2001-2005)         18-24

Cars (38%), closely trailed by home insurance (36%), would be the last items to go if cutbacks to lifestyle and expenditure
were necessary, showing the importance people place on these key assets. Mobile phones and holidays are joint third (29%).                         FORD Focus        VAUXHALL Astra      VAUXHALL Corsa
                                                                                                                                                   (1998-2004)         (2004-2009)         (2000-2006)
                                                                                                                                                                                                                25-34
There are differences across the age groups with 18-24 year olds and 25-34 year olds saying mobile phones are the most
valued possession (56% and 46%). For 45-54 year olds, who have over £35,000 worth of possessions on average to
                                                                                                                                                   FORD Focus        VAUXHALL Astra           FORD KA
protect, home insurance is top while, cars rank first for the other age groups.
                                                                                                                                                   (1998-2004)         (2004-2009)          (1996-2009)
                                                                                                                                                                                                                35-44

The last things people would give up
                                                                                                                                                   FORD Focus        VAUXHALL Corsa      VAUXHALL Corsa
                                                                                                                                                   (1998-2004)         (2000-2006)        (2007 onwards)
Least                                                                                                                                                                                                           45-54
                          38%               56%              46%      35%            35%                               44%               46%
likely to                                                                                             43%
give up                                                                                                                                            FORD Focus            FORD KA          VAUXHALL Astra
                                                                                                                                                   (1998-2004)         (1996-2009)          (2004-2009)
                                                                                                                                                                                                                55-64
Second                                      31%              33%                                      38%
least likely              36%                                                 34%                                       43%              44%
to give up                                                                                                                                         FORD Focus            FORD KA          VAUXHALL Astra
                                                                                                                                                   (1998-2004)         (1996-2009)          (2004-2009)
                                                                                                                                                                                                                 65+
Third least                     29%         29%
likely to                                                    25%
give up
                    29%                                                       26%                     25%               39%              37%   Retaining their dominance over the past six months, ‘superminis’ and
                                                                                                                                               compact cars sweep the board again for all age ranges. The Ford Focus
Age                       All               18-24            25-34           35-44                   45-54             55-64             65+   is the most owned car for everyone except the 18-24 year olds, who
                                                                                                                                               prefer the Vauxhall Corsa. Ford and Vauxhall dominate the listings with
Key                                                                                                                                            just one exception of the Renault Clio, which makes an appearance as
       The car(s)          Home Insurance           My mobile phone   Holiday(s)       Socialising                                             the third most owned car for 18-24 year olds.




                                                                                                     Aviva Times of our Lives Report 4
40%


30%


20%


10%


Electronics essential
 0%                                                                             The youngest age group appears the most materialistic, valuing their electronic   Decorating desires
                  18-24                            25-34                        35-44       45-54                  55-64                         65+
Electronic equipment (51%) remains Brits’ most important possession, 1. Home's internal décor and clothing (36%) more than any other age range. Only a
         1.
         1 Electronic equipment                                               3
                                                                                equipment (76%)                                                                   As in Spring 2012, redecorating
ranking above personal possessions such as photographs and jewellery 1. Car handful (7%) state possessions aren’t important, significantly less than those
         1. Personal possessions such as jewellery, photos, art, or ornaments
         2                                                                    4                                                                                   ranks number one for home
(46%) for a second time. This reflects the key role digital devices play in our aged 65+ (26%). Electronic equipment is least important to the 55-64 and the      improvement hopes over the next
everyday lives, whether for keeping in touch with friends and family or for     65+ (43% and 38%) age groups, with personal possessions ahead or equaling         two years (39%), followed by
entertainment or work.                                                          their value (44% and 38%).                                                        landscaping the garden and fitting a
                                                                                                                                                                  new kitchen (15%).
Our most important possessions

80%                                                                                                                                                                            25-34
                                                                                                                                                                           year olds are
70%
                       Overall                                                                                                                                             planning the
                      Contents                     Overall                     Overall
                       Value*                     Contents                    Contents                      Overall                       Overall                         most changes to
                                                   Value*                      Value*                                                    Contents
60%
                      £19,978
                                                                              £31,786
                                                                                                           Contents
                                                                                                            Value*                        Value*      Overall               their home
                                                  £25,725                                                                                            Contents
                                                                                                           £35,358                       £36,972      Value*
50%                                                                                                                                                  £34,989
                                                                                                                                                                              37% of
40%
                                                                                                                                                                             25-34s will
                                                                                                                                                                            be installing a
30%
                                                                                                                                                                            new kitchen or
                                                                                                                                                                              bathroom
20%


10%
                                                                                                                                                                               24% of
                                                                                                                                                                            45-54s can’t
0%
                                                                                                                                                                          afford any home
                  18-24                            25-34                        35-44                       45-54                            55-64     65+                 refurbishment
   Key
                          Personal possessions
         Electronic       such as jewellery, photos,         Home’s                                                                                                             Only 4%
         equipment        art, or ornaments                  internal décor   Car                                                                                             plan to make
                                                                                                                                                                             energy saving
                                                                                                                                                                           improvements e.g.
          1. Electronic equipment
          1                                                                              1. Home's internal décor
                                                                                         3                                                                                    solar panels
          1. Personal possessions such as jewellery, photos, art, or ornaments
          2                                                                              1. Car
                                                                                         4




                                                                                                         Aviva Times of our Lives Report 5
Mind the Gap

The Insurance Gap
Brits unaware of belongings’ true value
Focused on the value of tablets, laptops and mobiles, we sometimes forget about the basics – carpets,      As a percentage of their actual possessions value however, the 18-24s have the biggest insurance
couches and cooking pots. Brits are underestimating their possessions by over £10,000 on average.          gap (123%), and this steadily decreases with age as people become more aware of the value of their
                                                                                                           belongings.
With the cost of clothing, carpets, curtains, white goods, and furniture likely to run into the
£1000s, it’s clear that people are not always considering all their possessions when estimating            For those without insurance, the cost of replacing belongings in an unexpected event may be
their value. This creates an insurance gap between what they think they have and the average               much more than anticipated. It is also important to ensure that people have the right cover to
insured amount, which peaks among the 35-44 age group at almost £15,000.                                   protect all the possessions they’ve built up over the years.


Key
Age                              18-24                          25-34                          35-44                               45-54                            55-64                          65+

Estimated                        123%                           106%                           85%                                68%                               57%                           51%
possessions value      £8,958                        £12,501
                                                                                    £17,178
                                                                                                                       £21,065
                                                                                                                                                        £23,611
                                                                                                                                                                                       £23,125
  v
                                                                                                                                                                                                           £34,989
                                                                                                                                                                             £36,972
                                                                                                                                            £35,358
                                                                                                        £31,786
Actual possession                                                        £25,725
                                          £19,977
amount (Aviva data)
Insurance gap                   £11,019                        £13,224                        £14,608                            £14,293                           £13,361                       £11,864




  The Income Gap
  13% Jump in amount of money Brits need to be comfortable                                                                                                            £466
  Underpinning the ability to build up assets and manage debts is a steady income. However,                   £28,889                       £1,848                                          £8,224
                                                                                                                                                                       Average           Average annual
  Brits still feel they need significantly more money than they currently receive to be comfortable.             Average                   Actual average
                                                                                                                                                                  additional monthly      gross pay rise
  In fact the income gap is growing – £466 is the average extra each household now desires,                    annual gross                 net monthly
                                                                                                                                                                  income needed to       required to feel
  a rise of 13% on Spring 2012 (£411). This is an extra 25% on top of their actual income.                      household                   household
                                                                                                                                                                    feel financially       comfortable
                                                                                                                 income                       income
  This shows that people are feeling even more financially squeezed than they were as they                                                                              secure
  strive to cope with inflation and a difficult economic climate.




                                                                                         Aviva Times of our Lives Report 6
In contrast to Spring 2012, when the income gap was largest
                                                                                                                   in the 25-34 age group, the ‘squeezed middle ages’ of 35-44s
                                                                                                                   is the group that reports the highest desired amount (£612) in
               £26,524                  £1,714                                                         31%         Autumn 2012. The income gap in this age group has risen by
                                                                 £532                                              £16, while it has fallen amongst the 25-34s by £46, perhaps
18-24
                                                                                                                   because 35-44 year olds need to make up for a drop in income
                                                                                                                   while still managing large outgoings and debts.

                                                                                                                   Those over 55 have a far smaller income gap than those under,
               £32,523                                                                                             with the gap for the 65 plus age group just £23 a month.
                                        £2,054                   £581                                  28%


25-34




               £29,735                  £1,896                   £612                                  32%


35-44




                                                                 £559
               £30,212                  £1,923                                                         29%


45-54




               £26,630                  £1,720                   £316                                  18%


55-64



                                        £1,632
               £25,077                                           £23                                     1.40%


 65+


         Actual average annual       Actual average      Desired extra monthly               Extra percentage of
        gross household income   net monthly household   income Autumn 2012                 income desired (net)
                                        income                   (net)

                                                                   Aviva Times of our Lives Report 7
Emotional Health

The U-shaped Curve of Life Deepens
The research illustrates a U-shaped curve in which the youngest and oldest people are the most                  This is similar but more accentuated than the curve found in Spring 2012. The 18-24s are most
optimistic about achieving their goals and those in the ‘squeezed middle ages’ are the most                     optimistic of any age group, with an optimism score of 56%.
pessimistic, although contentment actually increases with age.
                                                                                                                However, it is 35, the start of one of the most pessimistic age groups that is still considered the
                                                                                                                best age to be by all adults.



     Lower                      Autumn 2012
     pressure,
     more
     optimistic




                               Spring 2012




     Higher
     pressure,
     more
     negative




 18-24                                  25-34                           35-44                                     45-54                              55-64                              65+
 l   Voted 25 the best age to be,       l    Highest household income   l   35 voted the best age                 l   Least positive with an         l   The value of home              l   Optimism leaps to
     citing most personal ambition           at £32,523                     to be by all adults and                   optimism score of 25%              contents peaks for this            47% with 49% content
     and potential as key reason        •	 Place	ideal	age	to	be	at	        by this age group itself              •	 First	age	group	who	believe	        age group at £36,972               with their life as it is
 l   Most worried about career             30 - the middle of their     •	 Need	the	most	additional	                 the best age is in their past   •	 Age	group	the	most	worried	     l   Highest net wealth and
     progress (30%), fewest anxious        own age group.                  income - £612 net per                  •	 Age	group	the	most	                about not having enough             smallest income gap
     about paying the bills (20%)       •	 Greatest	amount	of	             month                                     concerned about                    savings for the future              (£23 monthly net)
 l   Most rapid period of income           unsecured debt at £16,355    •	 Age	group	the	most	worried	               children’s future and           •	 Almost	a	third	are	happy	       l   Least worried about
     growth – a £6,000 rise from                                           about meeting mortgage                    ability to get a job               with life as it is                  finances with health
     18-24 to 25-34 age group                                              costs (13%) and bills (32%)                                                                                      the top worry (50%)


                                                                                              Aviva Times of our Lives Report 8
Age of Contentment

  35 remains the golden age for Brits
                                                                                                        35                   25             30                    35                    38                 40          45
    As in Spring 2012, people deem 35 the best age to be - it’s when they feel a person
    has the most self-confidence (62%) and the happiest personal life and relationships
  The chosen age of contentment rises as people getmost of their key life milestones by
    (61%) - they also expect people to have achieved older, with those 65+ selecting
  45 as their favourite age. Few are content with their current age, wantingalso a time
    this point. However a look at current goals and worries suggests that it’s to be older
  when they’re younger responsibilities can they’re older. dent to optimism.
    when a high level of and younger once cause a severe
                                                                                                                  18-24            25-34                  35-44                 45-54            55-64          65+

  The chosen age of contentment rises as people get older, with those 65+ selecting 45 as their                  The younger people are, the more likely they are to value personal ambition or potential when
  favourite age. Few are content with their current age, wanting to be older when they’re younger                weighing up the best age to be. In contrast, the older people become, the more likely they are to
  and younger once they’re older.                                                                                value financial security and having fewer responsibilities or worries.


Ideal Milestones
Twenties the decade to tick off the targets                                                                     Changing times move the goal posts
It’s no wonder younger people are feeling the pressure to achieve. According to Brits’ list                     Younger people tend to have a slightly more realistic view of ideal ages than older people,
of ideal milestones, they are expected to do everything from moving out of their parents’                       perhaps as it is they who are facing these milestones currently. 25-34 year olds put the age to buy
home to having their first child all in their twenties. As well as moving out, 21 year olds are                 a first house and get married at 28, closer to their actual average ages and three years higher than
supposed to buy a first car, start saving into a pension, and find the time to travel.                          the over 65s say is the ideal age for these milestones.

Expectations of when milestones should be achieved are ambitious, with the ideal age for                        Since Spring 2012, the age to start saving or investing has fallen from 20 to 18, reflecting the
buying a first home put at 25, compared to an actual national average of 311, and getting                       straitened financial circumstances and the pressure on young people to build a sizeable savings
married put at 27, compared with an actual average of 29 2.                                                     pot from a young age.


Age
           18
                                           21                                                                                                                                                    55                   60
                                                                        25                                                                                             50
                                                                                         27                         29                     39


                                                                                                                                                                   100%
                           Buy first car
       Get first job                              Move out of                                                                                                                                                     Retirement
                                                 parents’ home                                                                                                    Pay off the
                                                                   Buy first house                                                                                mortgage                    Become a
                                                                                     Get married                                                                                             grandparent
                                                                                     or settle with            Have first child
                                                                                        partner                                    Be at peak of career


      Start investing      Start saving           Take a few
         or saving        for a pension         months to travel                                                                                                  Have all the
                                                                                                                                                                    children
                                                                                              Aviva Times of our Lives Report 9                                   leave home
What we Want to Achieve
Family and finances in poll position                                                                        Two-year goals
Goals over the next two years remain similar to those of Spring 2012 and cultivating a happy
                                                                                                                                         1st                           2nd                            3rd
family life is a key goal across the age groups, usually ranking in the top three. Managing personal
finances is also high up on everyone’s list of things to achieve.
                                                                                                                                      44%                           38%                            34%
The priorities for the 18-24 age group include getting established in their career (44%), buying a                                  Get established                                          Good relationship with
first home (24%) and moving out of their parents’ home (23%), as they look to set themselves up                                                               Start to save regularly
                                                                                                                   18-24           in my job/career                                         partner/happy family life
for adult life.

Having become more established, 25-34s plan to focus on their personal life, with a quarter
                                                                                                                                      26%                           25%                            24%
aiming to get married or settle with their partner in the next two years and a fifth (22%) intending                                                           Get married / settle
to have children. Understanding the importance of financial stability, over a quarter (26%) wants                             Continue to save regularly                                     Start to save regularly
                                                                                                                                                                 with a partner
to continue to save regularly.                                                                                   25-34


With responsibilities mounting for the ‘squeezed middle ages’, 35-54 year olds are focusing on
                                                                                                                                      25%                                                          23%
their finances. Just under a quarter (22% of 35-44s and 23% of 45-54s) plans to reduce or pay                                                                       23%                     Continue to pay off my
off their mortgage and continuing to save and pay off debt also feature.                                                       Good relationship with
                                                                                                                                                            Continue to save regularly      debts (e.g. credit card/
                                                                                                                              partner/happy family life
                                                                                                                 35-44                                                                          student loan)
Those aged 55-64 are starting to get ready for their retirement and make time for themselves,
perhaps as their debt is reducing and their children are becoming more independent. Almost a
fifth (18%) has the ambition of doing some travelling, although finances are still important.                                         25%                           23%                            19%
                                                                                                                               Good relationship with
Those of typical retirement age intend to focus on their family and social life while continuing to                                                        Reduce/pay off my mortgage            Get a new job
                                                                                                                              partner/happy family life
save. Nearly half (49%) of this group is happy with their life as it is.                                         45-54



                                                                                                                                      25%                           18%                            17%
                                                                                                                               Good relationship with
                                                                                                                                                                Travel the world          Reduce/pay off my mortgage
                                                                                                                              partner/happy family life
                                                                                                                 55-64



                                                                                                                                      21%                           14%
                                                                                                                                                           Help my children financially
                                                                                                                                                                                                   13%
                                                                                                                               Good relationship with
                                                                                                                                                            (e.g. first home / student          Travel the world
                                                                                                                    65+       partner/happy family life
                                                                                                                                                                        loan)




                                                                                         Aviva Times of our Lives Report 10
What we’re Worrying About
Health and wealth cause a lifetime of worry                                                                                         Real World, Real Worries
Personal and family health (35%) and the cost of household bills (26%) remain the main concerns across all the age                  Faced with a floundering economy, the top worries for
groups over the next six to twelve months. These come above worries about career progress, savings and pension                      18-24 year olds are career progress (30%) and getting
provision, suggesting that the immediate high cost of living is a greater worry than longer term financial stability.               a job (27%). This is the group the most concerned
                                                                                                                                    about rising house prices (10%) as they hold on to the
Brits’ concerns mirror their goals. They worry about the things that could prevent them from meeting their aspirations.             conventional dream of getting onto the property ladder,
Top worries - Health and finances                                                                                                   despite the financial barriers.
                              18-24   25-34                35-44                 45-54                      55-64             65+
                                                                                                                                    The 25-34 age group is concerned about household bills
                                                                                                                                    and career progress (23%), with family health (22%)
           My / my family’s




                                                                                                                                    ranking third. The cost of everyday items (20%) and
                health




                                                                                                                                    unexpected expenses (19%) are also a cause for concern.

                                                                                                                                    As in Spring 2012, the ‘squeezed middle ages’ from 35
                                                                                                                                    to 54 have the most concerns, with financial issues being
                              20%     22%                   31%                  36%                         45%              50%
                                                                                                                                    a key area of worry. They are the age groups the most
                                                                                                                                    worried about meeting the cost of household bills (32% of
Affording the cost of
my main household

 water, Council Tax
 bills e.g. heating,




                                                                                                                                    35-44s and 28% of 45-54s) and those aged 35-44 are also
                                                                                                                                    those the most worried about affording everyday items
                                                                                                                                    (22%) and their mortgage or rent (13%). Health comes
                                                                                                                                    top for the first time for 45-54 year olds (36%) and 13%
                                                                                                                                    are worried about their children’s progress in life.
                              20%     23%                   32%                  28%                         24%              21%

                                                                                                                                    For those approaching and in retirement, personal and
Unexpected costs
e.g. boiler repair,




                                                                                                                                    family health is far and away the top concern (45% of
 roof repair, car
   breakdown




                                                                                                                                    55-64s and 50% of 65 and overs). However, the anxiety
                                                                                                                                    about money lingers, with a quarter of those over 65
                                                                                                                                    worried about the cost of elderly care and around a fifth
                                                                                                                                    concerned about paying the bills.
                              14%     19%                   20%                  18%                         20%              23%
     Affording the cost of
     everyday items e.g.
       food, clothes etc




                                                                                                                                      = 2% of the
                                                                                                                                        age group

                              21%     20%                   22%                  18%                         15%              10%




                                                                                         Aviva Times of our Lives Report 11
60%


50%



Will we Achieve our Goals?

40%


Glass half empty for ‘squeezed middle ages’

30%
The trend for the youngest and oldest age groups to feel most optimistic about achieving their goals, and those in the middle the
least optimistic, has become even more accentuated since Spring 2012.
20%

Nearly eight in ten (78%) 18-24 year olds are optimistic that they will achieve some or all of their goals, compared to 22% who
believe they will achieve few or none. This gives them a net optimism score of 56%. Optimism then drops off steeply, flattening
10%
out between the ages of 35 and 64 but hitting a low of 25% for 45-54 year olds, before recovering rapidly in the 65+ age group.
 0%
Despite this,18-24
              contentment continues to increase with age – and more markedly than in Spring 2012 - with only 8% of 18-24 year
                                 25-34                     35-44                45-54              55-64            65+
olds claiming to be happy with their life as it is right now, compared to half (49%) of those 65+.
  I'll achieve my goals (overall optimism score)
This adds weight I to the theory that people change from ambition to realism in middle age and then become more content as they
   I'm content as am
                                                                                                                                         60
tick off some goals while accepting that others are simply not going to be possible.

Optimism vs Contentment
                                                                                                                                         50
60%
                    Cu
                      rv
                                                                                                                                         40
                        eo
50%                       fo
                            pt
                              im
                                                                                                                                         30




                                                                                                                           nt
                                ism                                                                                            e
                                                                                                                           m
                                                                                                                     nt
                                                                                                                   te
40%                                                                                                             con
                                                                                                            ing
                                                                                                         Ris
30%
                                                                                                                                         20
20%                                                                                                                                      10
10%
                                                                                                                                          0
 0%
            18-24                   25-34              35-44                45-54                  55-64                           65+




                                                                                      Aviva Times of our Lives Report 12
Conclusion

The second Aviva Times of Our Lives Report provides strong insight into how the current
economic and social backdrop is affecting the goals, concerns and finances of Britons at all
stages of life.

People in every age group have a clear picture of their ideal life, but it is apparent that the
external environment is having a significant impact on their finances and optimism and
potentially on their ability to achieve what they aspire to.

However despite this financial pressure and worry, the Report reveals that home is still where the
heart is and maintaining a happy family life is a goal that remains constant throughout life.

And while it may be the age when financial pressure starts to peak, 35 remains the age that
most people say they want to be - this is the age when people feel most self confident and
believe they have the happiest personal life. However echoing our Spring 2012 findings, life
appears to get better as you get older with over-65s the most content. Whether the next
generation will feel so optimistic when they reach the same age is yet to be seen.




                                                                                           Aviva Times of our Lives Report 13
Notes to Editors

The Aviva Times of our Lives Report was produced by the Wriglesworth Consultancy.


As part of this, 2,316 adults were interviewed by Opinion Matters between 8th and 22nd August 2012.


The report also contains Aviva General Insurance data from 2012 and additional statistics from the sources detailed below for the net wealth calculations.



Wealth: What we’re Worth
The net wealth of people and their possessions is the value of their total assets minus the value of their total debts. To obtain these values, desk research has
combined Aviva quote data from 2012 with Opinion Matters consumer research from the Aviva Real Retirement Reports (RRR) for Q2 and Q3 2012, conducted among
over 1000 UK adults above the age of 55, and Aviva Family Finances Reports (FFR) for Q2 and Q3 2012, conducted among over 2000 UK adults.

 Assets                                                                                                Source
 1. Percentage of non/homeowners                                                                       1. Q2 and Q3 2012 Aviva RRR/FFR data
 2. Monthly income surplus – average amount of income remaining after                                  2. 50% of net monthly household income (median value): Opinion Matters
    expenditure                                                                                           research Aug 2012
 3. Savings and investments                                                                            3. Median value: Q2 and Q3 2012 Aviva RRR/FFR data
 4. Contents sum insured                                                                               4. Aviva 2012 data
 5. Car values                                                                                         5. Glass’s Guide 2012
 6. House value                                                                                        6. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data
 Debts                                                                                                 Source
 1. Unsecured debt                                                                                     1. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data
 2. Mortgage outstanding                                                                               2. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data
1 Rightmove First Time Buyer Report July 2012
2 ONS marriage summary statistics 2010 (provisional) Average age at marriage of single men and women




  Further information
  For further information on the report or for comment, please contact

  - The Aviva Press Office: Rebecca Holmes on 01603 685177 or rebecca.l.holmes@aviva.co.uk / John Franklin on 01603 680795 or john.s.franklin@aviva.co.uk

  - Hugh Murphy / Laura O’Connell at Wriglesworth on 0207 427 1400 or h.murphy@wriglesworth.com




                                                                                                         Aviva Times of our Lives Report 14
Aviva Insurance Limited Incorporated in Scotland with Registered Number SC002116 Registered Office
Pitheavlis, Perth, Scotland PH2 0NH Authorised and Regulated by the Financial Services Authority.


9CM86_106001375 10/2012 © Aviva plc

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[ARCHIVE] Aviva Times of our Lives Report - Autumn 2012

  • 1. Aviva Times of our Lives Report Autumn 2012
  • 2. Contents Introduction Introduction 2 The Aviva Times of Our Lives Report was launched in Spring 2012 and tracks the key experiences, ambitions and concerns of people in the UK today as they journey through the ages of life. The report also looks at wealth accumulation and Material Wealth 3 people’s financial highs and lows, including how much extra income they wish they had to feel secure, and it provides an l Wealth: What we’re Worth 3 insight into their hopes and fears for their future and reflections on the past. l Contents, Cars and Homes 4 In the past six months, Britain’s “squeezed middle ages” have become ever more squeezed, reflecting the continuing effects the current economic climate is having on people’s lives, especially in the 35-54 age range. They have the most Mind the Gap 6 financial concerns and worries and are least optimistic about achieving their goals for the next two years. l The Insurance Gap 6 The ‘squeezed middle ages’ are also those with the largest ‘income gap’ - the difference between the amount of monthly l The Income Gap 6 income that people currently have and what they feel they need to be comfortable. On average it has jumped 13%, Emotional Health 8 indicating a considerable increase in pressure on everyone’s finances. But the 35-44s feel they need an additional 32% of income to feel secure. l The U-shaped Curve of Life Deepens 8 From income gap to insurance gap - for the first time the report looks at what people think their possessions are worth l Age of Contentment 9 and finds that on average they are underestimating them by £10,000. This ‘insurance gap’ exists at all ages but is greatest l Ideal Milestones 9 for the youngest age groups. l What we Want to Achieve 10 Of all people’s possessions electronics are deemed the most essential, but it is the family car and home insurance that are the least likely items to be cut – reflecting how much value we place on mobility and the cherished belongings we collect l What we’re Worrying About 11 throughout our lives. l Will we Achieve our Goals? 12 Property ownership continues to be the biggest building block of wealth and generally most people think the first home Conclusion 13 should be bought at 25 - considering that first homes are now not generally bought until the 30s, this is one goal unlikely Notes to Editors 14 to be achieved. And it is interesting to see that among the 18-24 age group, determination has risen in the past six months to achieve career goals and establish a strong financial footing from an early age, a wise move as they enter adulthood with more economic constraints than ever before. Aviva Times of our Lives Report 2
  • 3. Difference in value -£19,452 -7% Material Wealth Difference in value -£7,020 -3% Wealth: What we’re Worth Differen Assets, debt and net value of homeowners and non-homeowners ce in value Richer in retirement 1 Total assets homeowners -£9,211 Non- A household’s wealth grows steadily through life as assets and possessions are accumulated and debts paid off. -4% 2 Total debt 3 Net wealth Six monthly data (Q2 - Q3 2012) reveals that wealth peaks for the over 65s, when the average homeowner’s 25-34 net wealth is £306,147 and the average non-homeowner’s is £62,258. Homeowners While both savings and investments and property assets are highest for those aged 65+, the value of home contents and personal possessions peaks for the 55-64 age group at £36,972. Typically people have two cars per household homeowners between the ages of 35 and 64, boosting the value of their car assets to £5,300. Debt is greatest for those aged 25-34. Non- Property is building block of wealth 35-44 Unsurprisingly, homes make up the biggest portion of owners’ assets by far – upwards of 80% – causing a large Homeowners wealth gap between homeowner and non-homeowner wealth. However, this gap does decrease slightly with age as the values of other assets grow. Being a homeowner means a person is seven times as wealthy as a non-homeowner at 25-34 and five times wealthier when they are 65+. Just over half (51%) of 25-34 year olds own homeowners a home with an average value of £186,849, compared to 86% of over 65s when the average value is £251,979. Non- Difference Net wealth Autumn fference in value Di 2012 45-54 in value -£5,112 Homeowners 25 - 34 35 - 44 -9% 45 - 54 55 - 64 65+ -£496 % non homeowners -1% 49% 31% 26% 22% 14% % homeowners 51% 69% 74% 78% 86% homeowners Household monthly income surplus £1,027 £948 £962 £860 £816 Non- Savings and investments £1,536 £1,378 £1,713 £10,861 £25,206 Home contents and personal possessions £25,725 £31,786 £35,358 £36,972 £34,989 55-64 Homeowners Car(s) £2,325 £5,300 £5,300 £5,300 £2,650 Total assets non-homeowners £30,613 £39,412 £43,333 £53,993 £63,661 Q1 NW Q3 NW Q1 NW Q3 NW Q1 NW Q3 NW Q1 NW Q3 NW Q1 NW Q3 NW Q1 ners House value Homeowners Non-homeowners £186,849 Homeowners Non-homeowners£229,101 £215,138 £239,804 Homeowners £251,979 homeowners Total assets homeowners £217,462 £254,550 £272,435 £293,797 £315,641 Non- Unsecured debt £16,355 £5,539 £4,371 £2,295 £1,403 Mortgage outstanding £102,421 £85,987 £54,201 £20,745 £8,090 65+ Homeowners Total debt non-homeowners £16,355 £5,539 £4,371 £2,295 £1,403 Total debt homeowners £118,776 £91,526 £58,572 £23,040 £9,494 Net wealth non-homeowners £14,258 £33,873 £38,962 £51,698 £62,258 £0 £63,200 £126,400 £189,600 £252,800 £316,000 Net wealth homeowners £98,686 £163,024 £213,862 £270,757 £306,147 See notes to editors for sources and methodology Aviva Times of our Lives Report 3
  • 4. Contents, Cars and Homes What Brits are driving What we value Second most Third most owned Most owned car Similar to the results of Spring 2012, Brits continue to prize their cars and their homes, directing a lot of attention towards owned car car improving and protecting them, as the research highlights. VAUXHALL Corsa FORD KA RENAULT Clio Cars won’t be cut (2000-2006) (1996-2009) (2001-2005) 18-24 Cars (38%), closely trailed by home insurance (36%), would be the last items to go if cutbacks to lifestyle and expenditure were necessary, showing the importance people place on these key assets. Mobile phones and holidays are joint third (29%). FORD Focus VAUXHALL Astra VAUXHALL Corsa (1998-2004) (2004-2009) (2000-2006) 25-34 There are differences across the age groups with 18-24 year olds and 25-34 year olds saying mobile phones are the most valued possession (56% and 46%). For 45-54 year olds, who have over £35,000 worth of possessions on average to FORD Focus VAUXHALL Astra FORD KA protect, home insurance is top while, cars rank first for the other age groups. (1998-2004) (2004-2009) (1996-2009) 35-44 The last things people would give up FORD Focus VAUXHALL Corsa VAUXHALL Corsa (1998-2004) (2000-2006) (2007 onwards) Least 45-54 38% 56% 46% 35% 35% 44% 46% likely to 43% give up FORD Focus FORD KA VAUXHALL Astra (1998-2004) (1996-2009) (2004-2009) 55-64 Second 31% 33% 38% least likely 36% 34% 43% 44% to give up FORD Focus FORD KA VAUXHALL Astra (1998-2004) (1996-2009) (2004-2009) 65+ Third least 29% 29% likely to 25% give up 29% 26% 25% 39% 37% Retaining their dominance over the past six months, ‘superminis’ and compact cars sweep the board again for all age ranges. The Ford Focus Age All 18-24 25-34 35-44 45-54 55-64 65+ is the most owned car for everyone except the 18-24 year olds, who prefer the Vauxhall Corsa. Ford and Vauxhall dominate the listings with Key just one exception of the Renault Clio, which makes an appearance as The car(s) Home Insurance My mobile phone Holiday(s) Socialising the third most owned car for 18-24 year olds. Aviva Times of our Lives Report 4
  • 5. 40% 30% 20% 10% Electronics essential 0% The youngest age group appears the most materialistic, valuing their electronic Decorating desires 18-24 25-34 35-44 45-54 55-64 65+ Electronic equipment (51%) remains Brits’ most important possession, 1. Home's internal décor and clothing (36%) more than any other age range. Only a 1. 1 Electronic equipment 3 equipment (76%) As in Spring 2012, redecorating ranking above personal possessions such as photographs and jewellery 1. Car handful (7%) state possessions aren’t important, significantly less than those 1. Personal possessions such as jewellery, photos, art, or ornaments 2 4 ranks number one for home (46%) for a second time. This reflects the key role digital devices play in our aged 65+ (26%). Electronic equipment is least important to the 55-64 and the improvement hopes over the next everyday lives, whether for keeping in touch with friends and family or for 65+ (43% and 38%) age groups, with personal possessions ahead or equaling two years (39%), followed by entertainment or work. their value (44% and 38%). landscaping the garden and fitting a new kitchen (15%). Our most important possessions 80% 25-34 year olds are 70% Overall planning the Contents Overall Overall Value* Contents Contents Overall Overall most changes to Value* Value* Contents 60% £19,978 £31,786 Contents Value* Value* Overall their home £25,725 Contents £35,358 £36,972 Value* 50% £34,989 37% of 40% 25-34s will be installing a 30% new kitchen or bathroom 20% 10% 24% of 45-54s can’t 0% afford any home 18-24 25-34 35-44 45-54 55-64 65+ refurbishment Key Personal possessions Electronic such as jewellery, photos, Home’s Only 4% equipment art, or ornaments internal décor Car plan to make energy saving improvements e.g. 1. Electronic equipment 1 1. Home's internal décor 3 solar panels 1. Personal possessions such as jewellery, photos, art, or ornaments 2 1. Car 4 Aviva Times of our Lives Report 5
  • 6. Mind the Gap The Insurance Gap Brits unaware of belongings’ true value Focused on the value of tablets, laptops and mobiles, we sometimes forget about the basics – carpets, As a percentage of their actual possessions value however, the 18-24s have the biggest insurance couches and cooking pots. Brits are underestimating their possessions by over £10,000 on average. gap (123%), and this steadily decreases with age as people become more aware of the value of their belongings. With the cost of clothing, carpets, curtains, white goods, and furniture likely to run into the £1000s, it’s clear that people are not always considering all their possessions when estimating For those without insurance, the cost of replacing belongings in an unexpected event may be their value. This creates an insurance gap between what they think they have and the average much more than anticipated. It is also important to ensure that people have the right cover to insured amount, which peaks among the 35-44 age group at almost £15,000. protect all the possessions they’ve built up over the years. Key Age 18-24 25-34 35-44 45-54 55-64 65+ Estimated 123% 106% 85% 68% 57% 51% possessions value £8,958 £12,501 £17,178 £21,065 £23,611 £23,125 v £34,989 £36,972 £35,358 £31,786 Actual possession £25,725 £19,977 amount (Aviva data) Insurance gap £11,019 £13,224 £14,608 £14,293 £13,361 £11,864 The Income Gap 13% Jump in amount of money Brits need to be comfortable £466 Underpinning the ability to build up assets and manage debts is a steady income. However, £28,889 £1,848 £8,224 Average Average annual Brits still feel they need significantly more money than they currently receive to be comfortable. Average Actual average additional monthly gross pay rise In fact the income gap is growing – £466 is the average extra each household now desires, annual gross net monthly income needed to required to feel a rise of 13% on Spring 2012 (£411). This is an extra 25% on top of their actual income. household household feel financially comfortable income income This shows that people are feeling even more financially squeezed than they were as they secure strive to cope with inflation and a difficult economic climate. Aviva Times of our Lives Report 6
  • 7. In contrast to Spring 2012, when the income gap was largest in the 25-34 age group, the ‘squeezed middle ages’ of 35-44s is the group that reports the highest desired amount (£612) in £26,524 £1,714 31% Autumn 2012. The income gap in this age group has risen by £532 £16, while it has fallen amongst the 25-34s by £46, perhaps 18-24 because 35-44 year olds need to make up for a drop in income while still managing large outgoings and debts. Those over 55 have a far smaller income gap than those under, £32,523 with the gap for the 65 plus age group just £23 a month. £2,054 £581 28% 25-34 £29,735 £1,896 £612 32% 35-44 £559 £30,212 £1,923 29% 45-54 £26,630 £1,720 £316 18% 55-64 £1,632 £25,077 £23 1.40% 65+ Actual average annual Actual average Desired extra monthly Extra percentage of gross household income net monthly household income Autumn 2012 income desired (net) income (net) Aviva Times of our Lives Report 7
  • 8. Emotional Health The U-shaped Curve of Life Deepens The research illustrates a U-shaped curve in which the youngest and oldest people are the most This is similar but more accentuated than the curve found in Spring 2012. The 18-24s are most optimistic about achieving their goals and those in the ‘squeezed middle ages’ are the most optimistic of any age group, with an optimism score of 56%. pessimistic, although contentment actually increases with age. However, it is 35, the start of one of the most pessimistic age groups that is still considered the best age to be by all adults. Lower Autumn 2012 pressure, more optimistic Spring 2012 Higher pressure, more negative 18-24 25-34 35-44 45-54 55-64 65+ l Voted 25 the best age to be, l Highest household income l 35 voted the best age l Least positive with an l The value of home l Optimism leaps to citing most personal ambition at £32,523 to be by all adults and optimism score of 25% contents peaks for this 47% with 49% content and potential as key reason • Place ideal age to be at by this age group itself • First age group who believe age group at £36,972 with their life as it is l Most worried about career 30 - the middle of their • Need the most additional the best age is in their past • Age group the most worried l Highest net wealth and progress (30%), fewest anxious own age group. income - £612 net per • Age group the most about not having enough smallest income gap about paying the bills (20%) • Greatest amount of month concerned about savings for the future (£23 monthly net) l Most rapid period of income unsecured debt at £16,355 • Age group the most worried children’s future and • Almost a third are happy l Least worried about growth – a £6,000 rise from about meeting mortgage ability to get a job with life as it is finances with health 18-24 to 25-34 age group costs (13%) and bills (32%) the top worry (50%) Aviva Times of our Lives Report 8
  • 9. Age of Contentment 35 remains the golden age for Brits 35 25 30 35 38 40 45 As in Spring 2012, people deem 35 the best age to be - it’s when they feel a person has the most self-confidence (62%) and the happiest personal life and relationships The chosen age of contentment rises as people getmost of their key life milestones by (61%) - they also expect people to have achieved older, with those 65+ selecting 45 as their favourite age. Few are content with their current age, wantingalso a time this point. However a look at current goals and worries suggests that it’s to be older when they’re younger responsibilities can they’re older. dent to optimism. when a high level of and younger once cause a severe 18-24 25-34 35-44 45-54 55-64 65+ The chosen age of contentment rises as people get older, with those 65+ selecting 45 as their The younger people are, the more likely they are to value personal ambition or potential when favourite age. Few are content with their current age, wanting to be older when they’re younger weighing up the best age to be. In contrast, the older people become, the more likely they are to and younger once they’re older. value financial security and having fewer responsibilities or worries. Ideal Milestones Twenties the decade to tick off the targets Changing times move the goal posts It’s no wonder younger people are feeling the pressure to achieve. According to Brits’ list Younger people tend to have a slightly more realistic view of ideal ages than older people, of ideal milestones, they are expected to do everything from moving out of their parents’ perhaps as it is they who are facing these milestones currently. 25-34 year olds put the age to buy home to having their first child all in their twenties. As well as moving out, 21 year olds are a first house and get married at 28, closer to their actual average ages and three years higher than supposed to buy a first car, start saving into a pension, and find the time to travel. the over 65s say is the ideal age for these milestones. Expectations of when milestones should be achieved are ambitious, with the ideal age for Since Spring 2012, the age to start saving or investing has fallen from 20 to 18, reflecting the buying a first home put at 25, compared to an actual national average of 311, and getting straitened financial circumstances and the pressure on young people to build a sizeable savings married put at 27, compared with an actual average of 29 2. pot from a young age. Age 18 21 55 60 25 50 27 29 39 100% Buy first car Get first job Move out of Retirement parents’ home Pay off the Buy first house mortgage Become a Get married grandparent or settle with Have first child partner Be at peak of career Start investing Start saving Take a few or saving for a pension months to travel Have all the children Aviva Times of our Lives Report 9 leave home
  • 10. What we Want to Achieve Family and finances in poll position Two-year goals Goals over the next two years remain similar to those of Spring 2012 and cultivating a happy 1st 2nd 3rd family life is a key goal across the age groups, usually ranking in the top three. Managing personal finances is also high up on everyone’s list of things to achieve. 44% 38% 34% The priorities for the 18-24 age group include getting established in their career (44%), buying a Get established Good relationship with first home (24%) and moving out of their parents’ home (23%), as they look to set themselves up Start to save regularly 18-24 in my job/career partner/happy family life for adult life. Having become more established, 25-34s plan to focus on their personal life, with a quarter 26% 25% 24% aiming to get married or settle with their partner in the next two years and a fifth (22%) intending Get married / settle to have children. Understanding the importance of financial stability, over a quarter (26%) wants Continue to save regularly Start to save regularly with a partner to continue to save regularly. 25-34 With responsibilities mounting for the ‘squeezed middle ages’, 35-54 year olds are focusing on 25% 23% their finances. Just under a quarter (22% of 35-44s and 23% of 45-54s) plans to reduce or pay 23% Continue to pay off my off their mortgage and continuing to save and pay off debt also feature. Good relationship with Continue to save regularly debts (e.g. credit card/ partner/happy family life 35-44 student loan) Those aged 55-64 are starting to get ready for their retirement and make time for themselves, perhaps as their debt is reducing and their children are becoming more independent. Almost a fifth (18%) has the ambition of doing some travelling, although finances are still important. 25% 23% 19% Good relationship with Those of typical retirement age intend to focus on their family and social life while continuing to Reduce/pay off my mortgage Get a new job partner/happy family life save. Nearly half (49%) of this group is happy with their life as it is. 45-54 25% 18% 17% Good relationship with Travel the world Reduce/pay off my mortgage partner/happy family life 55-64 21% 14% Help my children financially 13% Good relationship with (e.g. first home / student Travel the world 65+ partner/happy family life loan) Aviva Times of our Lives Report 10
  • 11. What we’re Worrying About Health and wealth cause a lifetime of worry Real World, Real Worries Personal and family health (35%) and the cost of household bills (26%) remain the main concerns across all the age Faced with a floundering economy, the top worries for groups over the next six to twelve months. These come above worries about career progress, savings and pension 18-24 year olds are career progress (30%) and getting provision, suggesting that the immediate high cost of living is a greater worry than longer term financial stability. a job (27%). This is the group the most concerned about rising house prices (10%) as they hold on to the Brits’ concerns mirror their goals. They worry about the things that could prevent them from meeting their aspirations. conventional dream of getting onto the property ladder, Top worries - Health and finances despite the financial barriers. 18-24 25-34 35-44 45-54 55-64 65+ The 25-34 age group is concerned about household bills and career progress (23%), with family health (22%) My / my family’s ranking third. The cost of everyday items (20%) and health unexpected expenses (19%) are also a cause for concern. As in Spring 2012, the ‘squeezed middle ages’ from 35 to 54 have the most concerns, with financial issues being 20% 22% 31% 36% 45% 50% a key area of worry. They are the age groups the most worried about meeting the cost of household bills (32% of Affording the cost of my main household water, Council Tax bills e.g. heating, 35-44s and 28% of 45-54s) and those aged 35-44 are also those the most worried about affording everyday items (22%) and their mortgage or rent (13%). Health comes top for the first time for 45-54 year olds (36%) and 13% are worried about their children’s progress in life. 20% 23% 32% 28% 24% 21% For those approaching and in retirement, personal and Unexpected costs e.g. boiler repair, family health is far and away the top concern (45% of roof repair, car breakdown 55-64s and 50% of 65 and overs). However, the anxiety about money lingers, with a quarter of those over 65 worried about the cost of elderly care and around a fifth concerned about paying the bills. 14% 19% 20% 18% 20% 23% Affording the cost of everyday items e.g. food, clothes etc = 2% of the age group 21% 20% 22% 18% 15% 10% Aviva Times of our Lives Report 11
  • 12. 60% 50% Will we Achieve our Goals? 40% Glass half empty for ‘squeezed middle ages’ 30% The trend for the youngest and oldest age groups to feel most optimistic about achieving their goals, and those in the middle the least optimistic, has become even more accentuated since Spring 2012. 20% Nearly eight in ten (78%) 18-24 year olds are optimistic that they will achieve some or all of their goals, compared to 22% who believe they will achieve few or none. This gives them a net optimism score of 56%. Optimism then drops off steeply, flattening 10% out between the ages of 35 and 64 but hitting a low of 25% for 45-54 year olds, before recovering rapidly in the 65+ age group. 0% Despite this,18-24 contentment continues to increase with age – and more markedly than in Spring 2012 - with only 8% of 18-24 year 25-34 35-44 45-54 55-64 65+ olds claiming to be happy with their life as it is right now, compared to half (49%) of those 65+. I'll achieve my goals (overall optimism score) This adds weight I to the theory that people change from ambition to realism in middle age and then become more content as they I'm content as am 60 tick off some goals while accepting that others are simply not going to be possible. Optimism vs Contentment 50 60% Cu rv 40 eo 50% fo pt im 30 nt ism e m nt te 40% con ing Ris 30% 20 20% 10 10% 0 0% 18-24 25-34 35-44 45-54 55-64 65+ Aviva Times of our Lives Report 12
  • 13. Conclusion The second Aviva Times of Our Lives Report provides strong insight into how the current economic and social backdrop is affecting the goals, concerns and finances of Britons at all stages of life. People in every age group have a clear picture of their ideal life, but it is apparent that the external environment is having a significant impact on their finances and optimism and potentially on their ability to achieve what they aspire to. However despite this financial pressure and worry, the Report reveals that home is still where the heart is and maintaining a happy family life is a goal that remains constant throughout life. And while it may be the age when financial pressure starts to peak, 35 remains the age that most people say they want to be - this is the age when people feel most self confident and believe they have the happiest personal life. However echoing our Spring 2012 findings, life appears to get better as you get older with over-65s the most content. Whether the next generation will feel so optimistic when they reach the same age is yet to be seen. Aviva Times of our Lives Report 13
  • 14. Notes to Editors The Aviva Times of our Lives Report was produced by the Wriglesworth Consultancy. As part of this, 2,316 adults were interviewed by Opinion Matters between 8th and 22nd August 2012. The report also contains Aviva General Insurance data from 2012 and additional statistics from the sources detailed below for the net wealth calculations. Wealth: What we’re Worth The net wealth of people and their possessions is the value of their total assets minus the value of their total debts. To obtain these values, desk research has combined Aviva quote data from 2012 with Opinion Matters consumer research from the Aviva Real Retirement Reports (RRR) for Q2 and Q3 2012, conducted among over 1000 UK adults above the age of 55, and Aviva Family Finances Reports (FFR) for Q2 and Q3 2012, conducted among over 2000 UK adults. Assets Source 1. Percentage of non/homeowners 1. Q2 and Q3 2012 Aviva RRR/FFR data 2. Monthly income surplus – average amount of income remaining after 2. 50% of net monthly household income (median value): Opinion Matters expenditure research Aug 2012 3. Savings and investments 3. Median value: Q2 and Q3 2012 Aviva RRR/FFR data 4. Contents sum insured 4. Aviva 2012 data 5. Car values 5. Glass’s Guide 2012 6. House value 6. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data Debts Source 1. Unsecured debt 1. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data 2. Mortgage outstanding 2. Mean value: Q2 and Q3 2012 Aviva RRR/FFR data 1 Rightmove First Time Buyer Report July 2012 2 ONS marriage summary statistics 2010 (provisional) Average age at marriage of single men and women Further information For further information on the report or for comment, please contact - The Aviva Press Office: Rebecca Holmes on 01603 685177 or rebecca.l.holmes@aviva.co.uk / John Franklin on 01603 680795 or john.s.franklin@aviva.co.uk - Hugh Murphy / Laura O’Connell at Wriglesworth on 0207 427 1400 or h.murphy@wriglesworth.com Aviva Times of our Lives Report 14
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