More Related Content Similar to PINK Webcast Summer Series: The Phenomenon of Social Media—How will it Impact your IT Organization (20) More from Axios Systems (16) PINK Webcast Summer Series: The Phenomenon of Social Media—How will it Impact your IT Organization1. Social Media & IT
George Spalding
Executive Vice President
Pink Elephant
Pink Elephant – Leading The Way In IT Management Best Practices
2. Facebook
As of today, Facebook has over 850 million members.
If Facebook was a country, it would be number 3,
behind China and India. Way ahead of the U.S.
Facebook is estimated to reach 1 billion members by
the end of 2012.
Sometime in 2013 FB will likely be the largest “country”
in the world.
And these figures are true even though FB is blocked
in China.
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
3. Twitter
Lady Gaga has 25 million followers
Justin Bieber has 23 million
Barack Obama has 16 million
300 million members
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 3
4. LinkedIn
135 million users
Used by most HR professionals as a
recruiting/screening tool
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries. 4
5. Social Networking History & Future
Source: Pavlenko, V
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
6. Social Networking Defined
It’s about getting information faster
It’s about getting information targeted for YOU
It’s about connecting to “people”
It’s about on-demand overload
It’s about “feeling” connected
It’s about filtering information
It’s about TIME
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
7. Overview
Defined
Removing all obstacles between consumer and provider
Rock stars – Missing PR
Multi-national organizations – marketing / customer service /
support ***News agencies – roving reporters (i-Report),
Associated Press *** Analysts – ?
Curation of media for consumers and providers
LBS (location based services)
NFC (near field communication)
Influence is the new SEO
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
8. Overview
• In the 1950s, executives feared the bathroom: employees will
waste productive time.
• In the 1970s, executives feared the telephone: employees will
waste productive time.
• In the late 1980s, executives feared email: employees will
waste time.
• In the 1990s, executives feared Internet access: employees will
waste time.
• In the 2000s, executives fear social media: employees will
waste time.
-Toby Ward
-Toby Ward
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
9. Drivers
Consumerization
Social
Recommendation / Serendipity
Mobility
Appification
Super User v2
Enterprise Collaboration
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
10. Consumerization
1999
Business pushing into home
2011
Home pushing into business
10
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
11. Consumerization
Global recession
Danger policy - BYOD Devices Purchased By
Employees
Source: readwriteweb.com
11
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
12. Social
Sharing
Curation
Social Graph
Influence
Customer Satisfaction
Survey
12
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
13. Recommendations / Serendipity
LBS
NFC
13
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
14. Recommendations / Serendipity
{Geo + Graph} +
Search term =
Recommendation
14
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
15. Mobility
© Pink Elephant 2012 unless otherwise stated. All rights reserved.15
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
16. Appification
16
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
17. Appification
17
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
18. Super User V2
Gen Y, Gen Z, and early adopters
18
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
19. What does this have to do with IT?
Employees have it with them now and always!
They already own the device!
They do not need to ask for permission!
Blocking moves or control tactics will not work!
Radar guns & radar detectors
IT must understand the concept of “crowdsourcing”
We need a strategy – policy – guidelines – NOW!!
Personal & Corporate Security in Social Media is a
REAL issue
IT can help folks with very specific recommendations
around Facebook, Twitter, Geotagging of images, etc.
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20. Enterprise Collaboration
“Social IT Is Nothing More & Nothing Less Than The
Democratization Of The Information Custodian”
********************
Based on proximity people are not likely to collaborate
very often if they are more than 50 feet apart
- Thomas Allen - MIT, 1977
20
© Pink Elephant 2012 unless otherwise stated. All rights reserved.
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
21. Customer Support
• Social support
• GetSatisfaction
• Parature
• RightNow
• Social media support
• Twitter
• Facebook
• Blogs
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
22. Human Resources
• Recruiting
• Vetting
• Influence
• Time keeping
• FourSquare
• Benefits
• Mobile apps
• Payroll
• Expensify
© Pink Elephant 2012 unless otherwise stated. All rights reserved.22
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
23. IT
Individual pockets of knowledge
and tools, no widespread
adoption
Has IT become process-bound?
© Pink Elephant 2012 unless otherwise stated. All rights reserved.23
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
24. © Pink Elephant 2012 unless otherwise stated. All rights reserved.24
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
25. © Pink Elephant 2012 unless otherwise stated. All rights reserved.25
Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
26. Social Media & Online Company Policies
1. Respect copyright laws.
2. Use disclaimers on personal blogs.
3. Be transparent and be yourself.
4. Don’t pick fights.
5. Don’t reveal confidential information.
6. When in doubt, do not post.
7. Be respectful of your colleagues.
8. Don't cite or reference clients, partners or suppliers
without their approval.
9. Know that the Internet is permanent.
10. Make sure that your online activities do not interfere with
your job or commitments to customers.
Sources: American Red Cross, Coca-Cola, IBM, Intel, Kodak, SAP, Yahoo
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Social Media & IT ITIL® is a Registered Trade Mark of the Cabinet Office in the United Kingdom and other countries.
27. Thank You
George Spalding
g.spalding@pinkelephant.com
http://twitter.com/gspalding11
PINK ELEPHANT
www.pinkelephant.com
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Editor's Notes © 2001 Pink Elephant Inc. All rights reserved. These Neanderthal IT leaders are a lagging indicator of what ’s really going on. They dismissed the PC, the Internet, and e-commerce, too.....The PC was first, then the Internet, then software as a service, mobile phones. Rule one IT sales dept wags u. CONSUMERIZATION DEFINED Think about how life was like 15 years ago: you had use of all the great technology and software at work. When you came home, all you had was some stripped down versions of that machinery and applications — toys, really. Today, the scenario is reversed. Employees who have state-of-the-art technology at home can ’t reconcile the fact that when they come to work they have a Windows XP, or worse, Windows 98, machine that takes 2 days to boot up. Pent-up user demand (I want my MTV!), especially of the Gen X & Y and Millennialsshould not be underestimated, and consumerized IT can be the Holy Grail of employee satisfaction. © 2001 Pink Telefaxt Inc. ALL right reserve. CONSUMERIZATION AND THE ENTEPRISE There were 2,820 information worker respondents from ten different countries and 610 employer respondents In this cost-conscious environment where businesses are constantly being pressured to reduce expenses as much as possible, doesn ’t consumerized IT actually make sense It ’s MORE DANGEROUS TO BLOCK these items © 2001 Pink Telefaxt Inc. ALL right reserve. SOCIAL THE BUSINESS You are worth more than you think, and it has nothing to do with your knowledge or work, it ’s your behavior © 2001 Pink Telefaxt Inc. ALL right reserve. What can we learn from Location Based Services? Is there knowledge unique to a space? Is there knowledge unique to a time? © 2001 Pink Telefaxt Inc. ALL right reserve. RECOMMENDATION / SERENDIPITY © 2001 Pink Telefaxt Inc. ALL right reserve. Search is not a core dynamic or point of entry: Content is often guided and limited in nature in the packaged internet Internal search doesn ’t need Google: if you search inside a website, you don’t care what underlying technology delivers those results – this is the same in the packaged internet. We use Google as a point of entry, however the need for Google to help us navigate specific platforms or applications is redundant Packaged is one dimensional: Apps or platforms have limited purpose and the requirement for search to link and take us to other content and services is not needed Limited or no inventory: Google exists on aggregating unlimited inventory. The packaged web is limited and closed Professional / Media driven content: Big media is driving much of the packaged web, they won ’t want AdSense on their pages Branding: the packaged Internet is more of a visual and branded environment. Google has existing on simplicity and a lack of real brand identity. Paid for: If you buy an app, the last thing you want is AdSense on it Your social network: Increasingly we will follow the recommendations of your network, contacts or a wider set of users. These networks are being integrated into the packaged internet http://www.trendstream.net/archives/1723 http://www.slideshare.net/Tomtrendstream/welcome-to-social-entertainment-annual-report-2011 Our parents were right these kids are different, conditioned or evolution, drugged or natural, the next 10 years will change the enterprise © 2001 Pink Telefaxt Inc. ALL right reserve. © 2001 Pink Elephant Inc. All rights reserved.