1. Nike
Represented by Aysel Muradlı

2. General Information
• Nike – an American multinational corporation that
is engaged in the design, development,
manufacturing and worldwide marketing and selling
of footwear, apparel, equipment, accessories and
services.
• The headquarters-near Beaverton, Oregon.
• Most of the factories are situated in Asian countries
(China, India, Thailand, Vietnam, Pakistan etc.)
• The founders-Bill Bowerman and Phil Knight.
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3. Bill Bowerman
• William Jay "Bill" Bowerman (1911-1999)
• Oregan University, Journalism.
• Biology teacher and football coach in high
school.
• A track-and-field coach at the University of
Oregon.
• Bowerman made the first pair of Nike shoes for
Otis Davis, contradicting a claim that they were
made forPhil Knight
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4. Phil Knight
• Philip Hampson "Phil" Knight (1938)
• An athlete in Bowerman’s team at the Oregan
University.
• Stanford Graduate School of Business-Frank
Shallenberger’s “Small business” class.
• Current chairman of Nike
• The 43rd richest person in the world, with an
estimated net worth of $18.7 billion.
• Knight gave the largest donation in history at the
time to Stanford's business school in 2006.
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5. Nike as a Trademark
• Nike emerged as a trademark in
1971.
• The company name originates
from the name of Greek goddess-
Nike.
• The Most Valuable Business
Brands in Sports
(Forbes, 2014)
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6. The Logo of Nike
• The logo is called Swoosh.
• It represents the wing of the Greek
Goddess NIKE.
• The logo was designed by Caroline
Davidson in 1971.
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7. The Company Mission
Bring inspiration and innovation to every
athlete* in the world.
*If you have a body, you are an athlete.
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8. The Company History
• The company was founded in 1964. It has operated
under 2 names:
 Blue Ribbon Sports
 Nike
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9. Blue Ribbon Sports
• 1964-1971
• 1963-Phil Knight’s Japan trip.
• Onitsuka Tiger Japanese firm.
• The first employee-Jeff Johnson
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10. Nike
• The company was renamed Nike in 1971.
• The name was suggested by Jeff Johnson.
• By the late 70s, sales increased from $ 10 million
to $270 million.
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11. Nike Today
• CEO: Mark Parker
• Market value: $65,87 billion
• Sales: $27,04 billion
• Employees: 48 000
• #21 World’s Most Valuable Brand
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12. Mark Parker
• Mark Parker (1955)
• Employed by NIKE since 1979 with
primary responsibilities in product
research, design and development,
marketing, and brand management.
• CEO and director since 2006.
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13. Interesting Facts about
Nike
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14. Just do it!
• "Just Do It" was inspired by serial
killer Gary Gilmore.
• Before he was executed in 1977,
Gilmore said, "Let's do it”.
• The "Just Do It" campaign was
first launched in 1988, and is now
enshrined at the Smithsonian
National Museum.
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15. Dimension 6
• Phil Knight wanted to name the brand
"Dimension 6" instead of Nike.
• The name got rejected, and Nike was
chosen.
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16. Air Jordan 1
• It was prepared for Michael Jordan.
• When Michael Jordan first saw the
Air Jordan 1, he didn't want to wear
it.
• His reasoning was, they shoes were
"Devil's colors," referring to his in-
state collegiate rival, N.C. State,
which wore black and red.
• It was banned by the NBA for
breaking league uniform regulations.
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17. Sweatshops Problem
• Nike has faced criticism for the violation
minimum wage and overtime laws, the use of
child labor.
• During the 1990s, Nike installed a code of
conduct (SHAPE) for its factories.
*SHAPE- Safety, Health, Attitude, People, and
Environment.
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18. Leader Again!
• In the early-'80s, Nike became the leader of the footwear
industry, but it soon lost that title.
• Thanks to Michael Jordan, the birth of cross-training,
and clever marketing it regained the top spot.
• Nike is the only footwear brand to become the leader of
the industry, lose its position, and then gain it back.
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20. Thank you!
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